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We create and curate the best content about growth hacking: Insight, research, how-to guides, case studies, advices from marketing practitioners etc.

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Constructing Your Company Like FunNow, Lalamove, and SCMP – More about Team Building, Infrastructure Building, and Branding Building

In Dec 2018, Growth Marketer Academy has organised the 1st growth marketing conference in HK at Tencent Westart. It gathered speakers from eBay, KKDay, SCMP, FoodPanda, Lalamove, MoneySmart etc. to share their growth tactics & experience with 150+ marketers & founders from startups & corporates. Growth Marketing Academy has summarised their valuable insights into 3 articles for your reference.

Going International like Airbnb, KKday, and eBay Want to Go Global? Listen to the Locals and Make your Business Personal

In Dec 2018, Growth Marketer Academy has organised the 1st growth marketing conference in HK at Tencent Westart. It gathered speakers from eBay, KKday, SCMP, FoodPanda, Lalamove, MoneySmart etc. to share their growth tactics & experience with 150+ marketers & founders from startups & corporates. Growth Marketing Academy has summarised their valuable insights into 3 articles for your reference.

Growing like foodpanda and MoneySmart – Attacking the Market with Actions throughout the Entire Funnel

In Dec 2018, Growth Marketer Academy has organised the 1st growth marketing conference in HK at Tencent Westart. It gathered speakers from eBay, KKDay, SCMP, FoodPanda, Lalamove, MoneySmart etc. to share their growth tactics & experience with 150+ marketers & founders from startups & corporates. Growth Marketing Academy has summarised their valuable insights into 3 articles for your reference.

4 Crowdfunding “SCAMpaigns” That Taught Us a Painful Lesson in Marketing

Many crowdfunding projects delay, but 9% of all Kickstarter projects eventually fell through, according to Kickstarter. While it appears these creators most often prey on scientifically illiterate or ill-informed backers, with the smartest marketing strategies, even your smartest friends may have been fallen victims to these s-campaigns.

11 Growth Marketing Tools for Non-coders

Growth is one of the hottest buzzword among the startup and even the marketing world. Growth Hacker (or Growth Marketer, some prefer) is still a very new concept, especially in Asian world. The term “Growth Hacking” has barely existed for 7 years, coined by Sean Ellis. Andrew Chen defined growth hackers as “a hybrid of marketer and coder, one who looks at the traditional question of ‘How do I get customers for my product?’ and answers with A/B tests, landing pages, viral factor, email deliverability, and Open Graph.”

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