8 Weeks • Onsite or Virtual Class • Capstone Project

eCommerce Growth
Bootcamp - Cohort 2

Grow your eCommerce revenue & Learn proven strategies from eCommerce practitioners

✓ RTTP Certified •  Save your seat now!
Eligible students receive up to 2/3 of the tuition fee subsidy

Time: 20:00 - 22:00 (Every Tue)

Taught by eCommerce gurus from

eCommerce project
Join our list

Become an eCommerce Strategist in 8 Weeks

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Kickstart or Transform Your Business to eCommerce

Learn everything from building an online store, pricing strategy, customer lifecycle to growth plan to successfully sell online

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Acquire Customers for your online store

Get more visitors to your store and convert them into sales efficiently

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Scale your eCommerce Revenue

Implement strategies to increase average order value (AOV) & repeating purchase

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Master Planning, Budgeting & Global expansion

Learn from eCommerce leaders' insider knowledge & experience

Learn From The Practitioners!

Our eCommerce trainers & mentors are from Nestlé, Vans, Estée Lauder, Samsung, Strawberrynet, Ralph Lauren,  Sony

Beatrix WongBeatrix WongBeatrix Wong
Beatrix Wong
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Beatrix Wong
Ex-Marketing Director - eCommerce Dev, Strawberrynet

Beatrix is an eCommerce leader with expertise in global eCommerce operation, CRO, omnichannel marketing, DTC & marketplace etc. Her experience in eCommerce markets includes US, AU, JP, KR, HK, SG & Middle East.
Betty TsaiBetty TsaiBetty Tsai
Betty Tsai
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Betty Tsai
eCommerce Performance Marketing Manager, APAC, Vans

Betty is an ecommerce marketing professional in luxury beauty and fashion sports. She has a demonstrated history of driving business for different online channels including owned sites and marketplaces for APAC markets.
Vivian ChanVivian ChanVivian Chan
Vivian Chan
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Vivian Chan
Senior Manager, Ecommerce, Eu Yan Sang

Vivian is an ecommerce guru with working experience in Alibaba & Samsung. Her achievements at Eu Yan Sang includes implementing a new payment gateway & partnership, re-engineering O2O operations and tripling QoQ business.
Benny WaiBenny WaiBenny Wai
Benny Wai

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Benny Wai
Senior Manager, Digital Products (Global) at KEF
Benny has 10+ yrs of exp. in UX/UI, eCommerce & Web/App design. He leads the eCommerce site IA , user journeys etc at a global audio brand with presence in 8 countries. He was digital art director of Epam (50k+ staff) & worked in Lane Crawford, Ralph Lauren etc.
Daniel WuDaniel WuDaniel Wu
Daniel Wu

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Daniel Wu
General Manager, MEology
Daniel specializes in social ecommerce and ecommerce branding. Previously he worked in Nestlé and Carlsberg Group as CRM Manager and Digital Marketing & Communication Manager respectively.
Ivan SoIvan SoIvan So
Ivan So

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Ivan So
Digital Consultant, HDcourse
Ivan is a seasoned trainer with 18 years of SEO and WordPress experience. He built over 50+ sites to test SEO and exit a few after gaining lots of traffic. He is 5 times Amazon ebook best seller, MailChimp partner in Hong Kong and Shopify partner.
Tim ChanTim ChanTim Chan
Tim Chan

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Tim Chan
Founder, Growth Marketer Academy
Tim is a growth marketing guru who has helped 100+ businesses and fundraised startups on digital marketing & PR. He acquired 50+ business clients via 100% organic strategy in his 1st year of B2B business.
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Beatrix WongBeatrix WongBeatrix Wong
Beatrix Wong
linkedin icon
Beatrix Wong
Ex-Marketing Director - eCommerce Dev, Strawberrynet
Beatrix is an eCommerce leader with expertise in global eCommerce operation, CRO, omnichannel marketing, DTC & marketplace etc. Her experience in eCommerce markets includes US, AU, JP, KR, HK, SG & Middle East.
Betty TsaiBetty TsaiBetty Tsai
Betty Tsai
linkedin icon
Betty Tsai
eCommerce Performance Marketing Manager, APAC, Vans
Betty is an ecommerce marketing professional in luxury beauty and fashion sports. She has a demonstrated history of driving business for different online channels including owned sites and marketplaces for APAC markets.
Vivian ChanVivian ChanVivian Chan
Vivian Chan
linkedin icon
Vivian Chan
Senior Manager, Ecommerce, Eu Yan Sang
Vivian is an ecommerce guru with working experience in Alibaba & Samsung. Her achievements at Eu Yan Sang includes implementing a new payment gateway & partnership, re-engineering O2O operations and tripling QoQ business.
Benny WaiBenny WaiBenny Wai
Benny Wai
linkedin icon
Benny Wai
Senior Manager, Digital Products (Global) at KEF
Benny has 10+ yrs of exp. in UX/UI, eCommerce & Web/App design. He leads the eCommerce site IA , user journeys etc at a global audio brand with presence in 8 countries. He was digital art director of Epam (50k+ staff) & worked in Lane Crawford, Ralph Lauren etc.
Daniel WuDaniel WuDaniel Wu
Daniel Wu
linkedin icon
Daniel Wu
General Manager, MEology
Daniel specializes in social ecommerce and ecommerce branding. Previously he worked in Nestlé and Carlsberg Group as CRM Manager and Digital Marketing & Communication Manager respectively.
No items found.
Tim ChanTim ChanTim Chan
Tim Chan
linkedin icon
Tim Chan
Founder, Growth Marketer Academy
Tim is a growth marketing guru who has helped 100+ businesses and fundraised startups on digital marketing & PR. He acquired 50+ business clients via 100% organic strategy in his 1st year of B2B business.

Who Is Right For This eCommerce Course

person a

Marketers who need to drive online sales with high ROI

person b

Business owners who plan to transform their retail biz & grow the online revenue

person c

E-shop / IG-shop owners who needs actionable strategies to scale their eCommerce biz

Do the Real-World eCommerce Tasks in Your Capstone Project

Transform what you learn from eCommerce leaders to actual real-world application

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Scenario-Based Projects

Develop eCommerce planning & strategy based on real-world companies so that you can actually apply the skills you've learned.

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eCommerce Execution - Own Store & Marketplace

Build & optimize an online store & product page for conversion. Develop marketplace planning (e.g. Amazon) for global expansion

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eCommerce Acquisition & Content Plan

eCommerce Acquisition & Content strategies are different from other business. Learn & apply handpicked tactics for eCommerce.

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Present your idea
to CEO

Act as a strategist to create a real-world eCommerce planning. You will pitch it to industry leaders for approval and feedback

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Revenue Growth Strategies

Construct revenue growth planning e.g. AOV optimization, cross-selling based on proven tactics used by eCommerce practitioners

Curriculum

Be an eCommerce Strategist In 8 Weeks

TOPIC 1
eCommerce Growth Framework & Boost store revenue by Increased Average Order Value
  • The eCommerce growth formula you should know
  • Build an online store with high conversion product pages
  • Cross-selling & Upselling: when/where/how/best practice
  • Increase same-day Average Order Value (AOV) with an email bounce-back campaign

Video Course

  • Best practice & case study: AOV optimization plan
TOPIC 2
Annual Planning for eCommerce & Go to Market
  • Develop annual strategy, KPI, channel plan & budget

Video Course

  • Go-to-market plan: framework & best practices
  • Best practice & case study: eCommerce branding & measure
TOPIC 3
eCommerce Paid Advertising Tactics & Practices
  • eCommerce conversion funnel
  • How is it different from generic paid ad campaign
  • FB ads & Google ads for eCommerce
  • Develop brief for PPC agency

Video Course

  • Paid Marketing with Marketplaces

Hands-On

  • Customer acquisition: plan & launch a festive campaign
TOPIC 4
eCommerce Content Strategy & MarketplaceCase study: Develop & Track an O2O campaign for retailer
  • Develop a go-to-market plan for new product & campaign

Project Consultation:

  • Acquisition
  • Go-to-market & Planning
TOPIC 5
Store Optimization & Increase your repeating customers by CRM strategy
  • Store architecture & Essentials: key elements, product pages, payment & logistics
  • Large Catalogs vs Small Catalogs / Mass Product vs Niche Product
  • Develop customer lifecycle for your eCommerce business
  • Retention tactics: converting 1 time buyers to 2 time buyers
  • Order campaign, post-order emails, discount ladder and more

Video Course

  • Best practice & case study: purchase flow, landing page, reviews & on-site message
  • Best practice & case study: repeating purchase
WEEK 6
Increase eCommerce Revenue with Successful Affiliate Marketing
  • Develop eCommerce affiliate marketing plan
  • How to identify & acquire affiliates

Project Consultation:

  • Store Page / Conversion
  • CRM / Customer Life Cycle
WEEK 7
eCommerce Data: Analytics, Optimization & A/B Testing
  • Track eCommerce data for optimization: GA & Heatmap
  • Key metrics of your store
  • Identify key insights for further optimization
  • Develop eCommerce optimization & management report

Video Course

  • CRO process, analytics & management
  • Common CRO tactics & A/B testing
WEEK 8
Demo Day
  • Present your eCommerce marketing plan to CEO
  • Get to know what should be included in the pitch
  • Conduct real world eCommerce tasks with SOPs & templates used by practitioners
WEEK 9
Increase eCommerce Revenue with Successful Affiliate Marketing
  • Develop eCommerce affiliate marketing plan
  • How to identify & acquire affiliates
  • Best practice & case study

Video Course

  • Leverage Chat (Whatsapp, FB Messenger) to increase eCommerce revenue
WEEK 10
Project Consultation
  • Review acquisition strategy, content plan and Go-to-market plan for an eCommerce company

Video Course

  • Global expansion plan: market selection, brand proposition, budget & localization
  • Sell products in SEA
WEEK 11
eCommerce Data: Analytics, Optimization & A/B Testing
  • Track eCommerce data for optimization: GA & Heatmap
  • Key metrics of your store
  • Identify key insights for further optimization
  • Develop eCommerce optimization & management report

Video Course

  • CRO process, analytics & management
  • Common CRO tactics & A/B testing
WEEK 12
Demo Day Presentation
  • Present your eCommerce marketing plan to CEO!
  • Get to know what should be included in the pitch
  • Conduct real world eCommerce tasks with SOPs & templates used by practitioners
TOPIC 1
eCommerce Growth Framework & Boost store revenue by Increased Average Order Value
  • The eCommerce growth formula you should know
  • Build an online store with high conversion product pages
  • Cross-selling & Upselling: when/where/how/best practice
  • Increase same-day Average Order Value (AOV) with an email bounce-back campaign

Video Course

  • Best practice & case study: AOV optimization plan
TOPIC 2
Annual Planning for eCommerce & Go to Market
  • Develop annual strategy, KPI, channel plan & budget

Video Course

  • Go-to-market plan: framework & best practices
  • Best practice & case study: eCommerce branding & measure
TOPIC 3
eCommerce Paid Advertising Tactics & Practices
  • eCommerce conversion funnel
  • How is it different from generic paid ad campaign
  • FB ads & Google ads for eCommerce
  • Develop brief for PPC agency

Video Course

  • Paid Marketing with Marketplaces

Hands-On

  • Customer acquisition: plan & launch a festive campaign
TOPIC 4
eCommerce Content Strategy & MarketplaceCase study: Develop & Track an O2O campaign for retailer
  • Develop a go-to-market plan for new product & campaign

Project Consultation:

  • Acquisition
  • Go-to-market & Planning
TOPIC 5
Store Optimization & Increase your repeating customers by CRM strategy
  • Store architecture & Essentials: key elements, product pages, payment & logistics
  • Large Catalogs vs Small Catalogs / Mass Product vs Niche Product
  • Develop customer lifecycle for your eCommerce business
  • Retention tactics: converting 1 time buyers to 2 time buyers
  • Order campaign, post-order emails, discount ladder and more

Video Course

  • Best practice & case study: purchase flow, landing page, reviews & on-site message
  • Best practice & case study: repeating purchase
TOPIC 6
Increase eCommerce Revenue with Successful Affiliate Marketing
  • Develop eCommerce affiliate marketing plan
  • How to identify & acquire affiliates

Project Consultation:

  • Store Page / Conversion
  • CRM / Customer Life Cycle
TOPIC 7
eCommerce Data: Analytics, Optimization & A/B Testing
  • Track eCommerce data for optimization: GA & Heatmap
  • Key metrics of your store
  • Identify key insights for further optimization
  • Develop eCommerce optimization & management report

Video Course

  • CRO process, analytics & management
  • Common CRO tactics & A/B testing
TOPIC 8
Demo Day
  • Present your eCommerce marketing plan to CEO
  • Get to know what should be included in the pitch
  • Conduct real world eCommerce tasks with SOPs & templates used by practitioners

*Class schedule is subject to change.

Alumni Rate The Course 8.5+/ 10

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" It’s very practical and hands-on. In particular, CRM and email marketing are the key points to let your business grow in this era. "

Ronald GMA
James Chow
Director,
Waterisdom
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" The course is comprehensive. It covers go-to-market, media, content, email, and CRM strategies, which brings me a full picture of eCommerce. "

Kathy GMA
Shu Ting Lau
Sales and Marketing Executive,
YUMMY HOUSE 美味棧
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" The eCommerce course covered different marketing tactics with guest speakers' sharing, which enabled me to think more comprehensively in the field of eCommerce. "

Jen GMA
Katy Wang
Digital Marketing Specialist,
InsCoder
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" The course is not purely about theory but is explained with real examples & exercises, which makes it more practical and clear. "

Joy GMA
Aska Chio
Marketing Executive,
Daniel Co. Gifts

15+ SOP & Templates etc Used by eCommerce Professionals in Their Daily Work

Get access & Apply to your eCommerce business easily
Toolkit
eCommerce toolkit
100+ tools at your disposal to launch and grow your eCommerce store
Checklist
Conversion-driven store checklist
Help you check if you've done everything to build a high conversion rate eCommerce store
Template
Email campaign planning template

Plan your EDM well to warm up leads to the fullest
Template
Global expansion plan
Succeed in entering global market without missing anything important
SOP
Heatmap setting
Install heatmap to your eCommerce store for better conversion optimization
Checklist
CRO checklist
Manage the CRO process with ease and effectiveness
Template
eCommerce report
Fast-track your eCommerce performance and find the key insight
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Eligible for RTTP Application

eCommerce Growth Bootcamp is on the course list of the Reindustrialisation and Technology Training Programme (RTTP), which subsidizes local companies on a 2:1 matching basis to train their staff in advanced technologies.

*Please note that you have to submit RTTP application by 28 Sep.If you don't have RTTP account, please reserve 2-7 extra days for account approval

Multiple Learning Resources To Accerlerate Your Growth

We make virtual classroom as effective as face-to-face learning with special virtual class platform (see the avatar below?)

8
Weekly Onsite + Virtual Class

Attend the class with your avatar interact with the trainers and classmates effectively.

10+
Video Courses

Extra pre-recorded about exclusive eCommerce best practices of eCommerce practitioners.

1
Capstone Project

Experienced eCommerce leaders'll guide you to complete the project via the project consultations, just like real-world coaching.

1
Discussion Group

Even outside the class, our seasoned experts will answer your questions.

10
SOPs & Templates

Get access to eCommerce SOP & templates used by eCommerce leaders to help you to implement easily

Application

For Onsite + Video + Capstone Project

We accept Consumption Voucher through:
Join our list to
Get exclusive deal!
HKD$ 9,000
regular price:
HKD$ 10,600
date icon

12 Oct - 30 Nov 2022 [Wed] | 1930 - 2230

time icon

Speaking - Cantonese | PPT - English

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8-week Onsite Class at : Unit 803, 8/F., Perfect Commercial Building, 20 Austin Avenue, Jordan, Kowloon (5 mins walk from Jordan MTR)

We accept Consumption Voucher through:
Join our list to
Get exclusive deal!
HKD$ 8,500
regular price:
HKD$ 10,600
date icon

12 Oct - 30 Nov 2022 [Wed] | 1930 - 2230

time icon

Speaking - Cantonese | PPT - English

class icon

8-week Onsite Class

class icon

Onsite Venue: Unit 803, 8/F., Perfect Commercial Building, 20 Austin Avenue, Jordan, Kowloon (5 mins walk from Jordan MTR)

• Payment of Co-Apply is to be completed by 1 individual.
• You are asked to fill in the first name, last name & email of your co-applicant.
We accept Consumption Voucher through:
Join our list to
Get exclusive deal!
HKD$ 8,000
regular price:
HKD$ 10,600
date icon

12 Oct - 30 Nov 2022 [Wed] | 1930 - 2230

time icon

Speaking - Cantonese | PPT - English

class icon

8-week Onsite Class

class icon

Onsite Venue: Unit 803, 8/F., Perfect Commercial Building, 20 Austin Avenue, Jordan, Kowloon (5 mins walk from Jordan MTR)

• Payment of Co-Apply is to be completed by 1 individual.
• You are asked to fill in the first name, last name & email of your co-applicant.
Apply RTTP to Enjoy
2/3 course fee subsidy
HKD$ 10,600
date icon

12 Oct - 30 Nov 2022 [Wed] | 1930 - 2230

time icon

Speaking - Cantonese | PPT - English

class icon

8-week Onsite Class

class icon

Onsite Venue: Unit 803, 8/F., Perfect Commercial Building, 20 Austin Avenue, Jordan, Kowloon (5 mins walk from Jordan MTR)

We Assure You

  1. Guaranteed refund 50% training fee by the end of the 3rd lesson as you attend all the lessons and finish all assignments if you decide to quit. No question asked.
  2. PPT & recordings of each session for lifetime review if you miss any class.
  3. A learning community to help you when you're stuck

What else you will get outside the lesson

  1. GMA alumni network of marketers from Chanel, Microsoft, Pepsi....
  2. Life-long access to all the class materials with updates
  3. Graduation certificate to showcase on LinkedIn
  4. An industry-ready portfolio to impress potential employer.

For Virtual+ Video + Capstone Project

We accept Consumption Voucher through:
Join our list to
Get exclusive deal!
HKD$ 8,000
regular price:
HKD$ 9,600
date icon

12 Oct - 30 Nov 2022 [Wed] | 1930 - 2230

time icon

Speaking - Cantonese | PPT - English

class icon

8-week Interactive Virtual Classroom on Online Platform : Zoom

Apply RTTP to Enjoy
2/3 course fee subsidy
HKD$ 10,600
date icon

12 Oct - 30 Nov 2022 [Wed] | 1930 - 2230

time icon

Speaking - Cantonese | PPT - English

class icon

8-week Interactive Virtual Classroom

class icon

Online Platform: Zoom

We Assure You

  1. Guaranteed refund 50% training fee by the end of the 3rd lesson as you attend all the lessons and finish all assignments if you decide to quit. No question asked.
  2. PPT & recordings of each session for lifetime review if you miss any class.
  3. A learning community to help you when you're stuck

What else you will get outside the lesson

  1. GMA alumni network of marketers from Chanel, Microsoft, Pepsi....
  2. Life-long access to all the class materials with updates
  3. Graduation certificate to showcase on LinkedIn
  4. An industry-ready portfolio to impress potential employer.
Talk to Us!

Smart Certificate & Exclusive Alumni Community

Demonstrate your skill on LinkedIn with our Smart Certificate (compliant to IMS Global Learning Consortium) and become part of our exclusive alumni community to network with marketers from well-known companies such as Chanel, Pepsi, NET-A-Porter and more!

GMA e-certificate

F.A.Q

What are the benefits of virtual bootcamp? Can't I just buy the video courses?

Video course completion rate is usually less than 20% while the virtual bootcamp not only to help you to complete the course, but also to maximize your learning impact with the best learning experience.

Virtual bootcamp combines live interaction, capstone project and freedom with other support to boost your learning effectiveness. In the bootcamp, you have to implement the project with your teammates like the real working environment while you will receive project consultation from experienced mentors. Besides, our video courses & SOPs are supplementary materials for you to learn from different perspective & apply in your work effectively.

What is the capstone project in the bootcamp?

To simulate the real-world tasks of eCommerce practitioners, you will need to develop not only high level eCommerce marketing plan, but also the executional planning e.g. Cross-selling / upselling plan, email campaign, content plan etc based on a real company scenario. The purpose is to help you to acquire the necessary knowledge to become an eCommerce professionals. At the end of the bootcamp, you will do a final pitch to CEO, just like what you need to do in the real world.

I have zero experiences in eCommerce, is it possible for me to run the project?

Don't worry, we got you covered. The bootcamp materials not only cover the advanced tactics but also to help student to start the learning from scratch.  We also offer consultation sessions held by seasoned eCommerce experts during the bootcamp to guide you on the right track.

Whats' the requirement to graduate from the bootcamp?

To ensure your learning outcome, the graduation take into account of your attendance rate (min. 75%+), exam result and also the project deliverables.

How can I pay?

You can click on Apply Now and you will be redirected to a checkout page connecting to an online payment process. Afterward, you will receive a confirmation email from GMA.

Can I take personal leave during the bootcamp?

We value participation and don’t want you to miss anything. If you are truly unable to show up for class, please study the notes, slides, and class recordings to ensure you don’t fall behind.

I have taken courses about SEO & Media Buy or other digital marketing topic, will I still benefit from this course?

Yes, even you have learnt about SEO & Media Buy, the strategy for eCommerce is very unique comparing from the generic tactics. In the bootcamp, the case study, tactics, SOP etc are all handpicked & specific for eCommerce.

What languages will be used in class?

Majority of the classes will be conducted in Cantonese while slides and materials will be in English.

Did we miss your question? Drop us a line and we will get back within 24 hours.