Growth Marketing Bootcamp - Cohort 3

has start recruiting!
The First in HK  |  Learn by doing |  Grow a Real Business
Be a data-driven marketer to build & track funnel by marketing tech.
12-week Part-time . 27 Aug - 12 Nov (Tue) . 1930 - 2230
Apply Now!

Growth Marketing

Originated from Silicon Valley, Growth Marketing is applying a mixture of skills, e.g. data, automation, creativity, psychology, etc for the full customer journey instead of only focusing the top of the funnel.
After the bootcamp, you can do these amazing stuff
You will gain a Growth Mindset which empower you to do marketing experiment, make decision with data and achieve better result.
To employ the Best Tactics of organic & paid ad acquisition as a data-driven marketer who collects, measures & analyzes data of the user journey.
Be a Technical Marketer who can build landing pages for conversion, implement A/B test, marketing automation & even scrap competitor information.
After the bootcamp, you can do these amazing stuff
You will gain a Growth Mindset which empower you to do marketing experiment, make decision with data and achieve better result.
To employ the Best Tactics of organic & paid ad acquisition as a data-driven marketer who collects, measures & analyzes data of the user journey.
Be a Technical Marketer who can build landing pages for conversion, implement A/B test, marketing automation & even scrap competitor information.

Curriculum (25+ exercises, 20+ tools)

Be a data-driven marketer applying marketing tech in 12 weeks
Build & track your online funnel now
Get the curriculum
Growth Framework, Audience &
Messaging
Growth Framework
Channels & Skills
Metrics that matter - AARRR
Buyer Personas
Copywriting for conversion purpose
Design,
Landing Page & Content Funnel
Design without a designer
How to design & develop the landing page
Content as a funnel
How to convert leads to clients
E-commerce Site structure & Content assets
Attraction &
Acquisition
Paid Marketing - Facebook Ads
Paid Marketing - Google Search Ads & Google Display Ads
Search Engine Optimization
A/B Testing & Ad retargeting
Data &
Analytics
Google Analytics
Measure the site performance,
user behaviour & interaction,
conversion of the user journey
Reporting best practice
Retention &
Referral
Marketing automation
Remarketing via drip email
CRM & User segmentation
Hook Model
Viral Marketing
Technical
Marketing
Develop a chatbot for marketing
How to scrap competitor information
How to automate your online business & integrate CRM, email app and other applications
Demo Day
Present to potential employers,
marketers and our guests about the growth tactics, experiment & iteration done by your team
Meet new friends, partners, employers on this special day

12-week Part-Time Bootcamp

{3-hr Crash Course + 5-hr Team Project} x 12 weeks
~100-HOUR LEARNING EFFORT

The crash course is designed to empower you to execute the team project. You will team up with 4-5 teammates to form a growth apprentice team to grow a REAL biz online in order to gain the PRACTICAL experience of executing growth tactics & building an online funnel.

Regular Tuesday Night .1930 - 2230

Knowledge bomb for immediate application
Crash course - No bullshit, hands-on, actionable tactics

8+ Tuesday Night

Learn the best practice from
8+ Growth Practitioners of world-class startups

Est. 4 - 5 hrs / week on team project

Team Project . Grow a real business
Apply the knowledge you know to promote real product

For team project

Growth marketing mentor for your project
Each team will be mentored by 1 growth mentor

Highlight of previous cohorts

"How to measure your funnel and optimize it for growth in (roughly) 30 mins a week?"
Patrick Yip | Growth Manager, Skyscanner
"How to half your acquisition cost with good retention?"

Agnes Li | Growth Manager,
PayMe for HSBC

"Build a Convertible Content Funnel"

Elizabeth Kwong | Head of Content, Moneysmart HK

Previous Team Projects

Grow a real business
Teams will help our company partners to market their products online. Everything is real, not just a homework.
A charity that encourages volunteerism by rewarding them with inspiring experience, e.g. dining with inspiring entrepreneurs (e.g Allan Zeman & Vincent Tsui).
#50,000+ volunteering hours
An Edutech community designed to provide HK's Secondary Students a highly personalised, flexible, effective, and interactive learning experience at lowered tuition.
#10X students' efficiency
A HK-based underwear brand with 60+ years of history, owning 40+ branches in Hong Kong. 3 years ago, it launched an online store and aspired to develop online sales.
#40+ physical stores in HK
Provides interior design solutions for those with physical disabilities in their homes, making renovation safe, accessible, and affordable.
#Backed by Li Ka Shing Foundation
Launched in 2002 and with branches' being present in Wan Chai & Mong Kok, Prime English Centre has trained 25k+ of the working population in Hong Kong.
#140,000+ FB Followers
A commerce platform that allows anyone to easily sell online, at a retail location, and everywhere in between, powering over 600,000 retailers in over 100 different countries. #600k+ retailers
Canteenhk is an online store offering a wide range of customised accessories. Everything you buy here cannot be found elsewhere. #58k+IGfollowers

A community of people who are interested in Hair Styling. They aim to choose the best hair products and service to all of you.  #20k+Youtube subscribers


ZEROZONE is a startup co-working space with presence in HK, China, SG, where like-minded tech startup founders gather and grow together.
#Backed by YCombinator

Connect women's culinary knowledge through their online platform, and share easy recipes for the public.
#30k+recipes #150k FB Group Members


Connect women's culinary knowledge through their online platform, and share easy recipes for the public.
#30k+recipes #900k+ FB Followers Members
Canteenhk is an online store offering a wide range of customised accessories. Everything you buy here cannot be found elsewhere. #58k+IGfollowers
ZEROZONE is a startup co-working space with presence in HK, China, SG, where like-minded tech startup founders gather and grow together. #Backed by YCombinator
A community of people who are interested in Hair Styling. They aim to choose the best hair products and service to all of you.  #20k+Youtube subscribers

Project Achievement

Our alumni achieved great result for our company partners!

Swag Hair

While Swag Hair is popular among the male, it wanna explore the female market. After many rounds of testing, the team discovered the winning way of acquiring the new audience for this no. 1 hair community in HK: Using stories AD to acquire 157 subscribers in just 18 hours with content hook.

Cook 1 Cook

To sell pricey & unpopular equipment (cooking machine with $2.5k / $5k price tag), the team leveraged various marketing tech & tactics incl. heatmap analytics, landing page A/B testing, UTM, user segmentation & marketing automation etc to achieve $18k revenue with just $4k budget. ROAS is high at 450%.

CanteenHK

The team successfully helped CanteenHK who is famous in making wooden phone cases to launch a new product: Leather Phone cases. They built the marketing funnel and implemented comprehensive paid ad acquisition campaign to generate 105 add-to-carts with only $4k budget.

AfterSchool

They re-invented the funnel for AfterSchool via the project! While they achieved 50%+ conversation rate to generate the leads by content hook, by looking at the data, they realized the leads can't be converted into paid user directly. Instead, the web should be optimized to convert the leads to free user first. The team debunked the assumption with data and made a significant impact to the company which amazed everyone.

Time Auction

Time Auction is testing a new biz model in this bootcamp: To allow people to dinner with celebrity by making a donation. They learnt to leveraging the unique story of the celebrity and successfully got $16k donation by $4k ad budget within only 3 weeks.

Chicks

They successfully implemented the O2O tactics and achieved $25k+ revenue by driving mum subscribers to offline stores to redeem the coupons with only $2k budget. They learnt to optimize landing page, A/B testing and using pain-point copy to improve the conversion.

Longevity Design House

The team leveraged e-book strategy to drive qualified leads via various paid ad channels. They helped to bring in 3 sales meeting + 4 more quality leads (With immediate need & budget filled) with only $4k ad budget. According to the founder & the history, it equals to $2.1m pipeline and $300k revenue, which means a 75x ROAS.

Project outcome

Learn Growth Marketing from 8+ practitioners

who from DJI, Eatigo, facebook, GoGoVan,
MoneySmart, Dyson, Shopify, Skyscanner, Deliveroo, Xiaomi.

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Jayson Chau

Ex-Content Manager of Deliveroo. Worked in various start-ups including BloomMe, Casetify.
#GuestTrainer
#Content

Frankie Ng

Country lead for Shopify HK. Worked with enterprise e.g. Red Bull, Nestle to scale their e-commerce business.
#GuestTrainer
#E-commerce

Elizabeth Kwong

Head of Content of MoneySmart HK, specializes
in optimizing search & conversion by content.
#GuestTrainer
#Ex-Rocket Internet

Patrick Yip

Growth Manager of Skyscanner. Grow marketing & revenue for startups backed by VC incl. 500 Startups.
#GuestTrainer
#Ex-EvenXtra

Samson Fong

Marketing Manager of Eatigo, experienced in e-commerce, digital & growth strategy.
#GuestTrainer
#Ex-Xiaomi #Ex-DJI

Katie Choy

Senior Ecommerce Manager of Dyson. Specialised in e-commerce, CRM & digital strategy.
#GuestTrainer
#Ex-Microsoft #Ex-Sony

Vincent So

Senior Product Manager in Klook, driving core company metrics, conversion & rentetion  and monetization.
#GuestTrainer
#Ex-GoGoVan

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Tim Chan

Founder of Growth Marketer Academy & HelloReporter. Help 100+ fundraised startups & corporates to grow.
#ChiefTrainer

Learn Growth Marketing from 8+ practitioners

The below are our previous trainers from DJI, Eatigo, facebook, GoGoVan,
MoneySmart, Dyson, Shopify, Skyscanner, Deliveroo, Xiaomi
. (Stay tuned for cohort 3 !)

Tim Chan
Founder of Growth Marketer Academy & HelloReporter. Help 100+ fundraised startups & corporates to grow.
#GMA

Michelle Huang
Growth Marketer with 10+ yrs exp. Helped TaoBao, Clean Master, Photo Grid etc to grow in multiple markets.
#GMA
#Ex-Alibaba #Ex-CheetahMobile

Jayson Chau
Ex-Content Manager of Deliveroo. Worked in various start-ups including BloomMe, Casetify.
#GuestTrainer
#Content

Frankie Ng
Country lead for Shopify HK. Worked with enterprise e.g. Red Bull, Nestle to scale their
e-commerce business.
#GuestTrainer
#E-commerce


Elizabeth Kwong
Head of Content of MoneySmart HK, specializes in optimizing search & conversion by content.
#GuestTrainer
#Ex-Rocket Internet


Patrick Yip
Growth Manager of Skyscanner. Grow marketing & revenue for startups backed by VC incl. 500 Startups.
#GuestTrainer
#Ex-EvenXtra


Samson Fong
Regional head of Partnership of Eatigo, experienced in
e-commerce, digital & growth strategy.
#GuestTrainer
#Ex-Xiaomi #Ex-DJI

Katie Choy
Senior Ecommerce Manager of Dyson. Specialised in
e-commerce, CRM & digital strategy.
#GuestTrainer
#Ex-Microsoft #Ex-Sony


Vincent So
Senior Product Manager in Klook, driving core company metrics, conversion & rentetion and monetization.
#GuestTrainer
#Ex-GoGoVan


Zoe Ng
Ex-SEM & PPC Lead (Asia & Central and Eastern Europe) of trivago, passionate in performance marketing.
#GuestTrainer
#Dreamlines

Wai Ming Wong
Data Engineering Manager in a fintech co. Worked in Facebook & Yahoo, full stack from Data Engineering to Data Analytics.
#GuestTrainer
#Ex-Facebook


Si Quan
Customer Success & Marketing Manager of Ahrefs, an industry-leading SEO tool to help you to grow web traffic.
#GuestTrainer
#SEO #Content


Agnes Li
Digital Growth Manager of HSBC PayMe, with full spectrum of product growth portfolio in APAC.
#GuestTrainer
#Ex-GoGoVan

Our Previous Trainers Are From

Previous Growth Marketing Mentors

The below are our previous mentors bringing in-depth experience from the field to empower you to succeed on the project.

Emilie CheungDigital Manager
@OMD Hong Kong
#Ex-Facebook, Goxip

Eric KwokDigital Marketing
Manager @PCCW

Elizabeth KwongHead of Content
@MoneySmart
#Ex-Rocket Internet

Agnes LiGrowth Manager
@PayMe for HSBC
#Ex-GOGOVAN

Samson FongRegional Head of
Partnership @Eatigo
#Ex-XiaoMi, DJI

Harvey Mok
Vice President,
Business Development
@Casetify

Vincent SoSenior Product Manager, Growth
@Klook
Growth Metrics

Samson FongMarketing Manager
@Eatigo
Facebook Ad Funnel

Patrick YipGrowth Manage
@Skyscanner
Funnel Optimisation

We have trained 1,000+ ppl from different industries, positions and sizes of companies

Who is this bootcamp for

1. No relevant skill required

2. Public Relations Professionals

3. Entrepreneurs

4. Executives & Managers

5. Business developers, Account Managers & Sales

6. Digital consultants who work with one single channel

7. Anyone who aspire to grow a product or business

Get the curriculum

What our participants talk about our trainings & events

"Things from the course, e.g. SEM, funnel concept, retargeting, and landing page have been upskilling my working since Week 1."
Yuki . Founder & Consultant .
The Kirsche Studio
“I came across new knowledge including funnel concept, tactics of optimisation, etc. I hope the real practices taught here can advance my career."
Kinni . Senior Marketing Operations
Executive . AsiaHospitalityCareers.com
"After the bootcamp, I've got a firm grasp of the newest trends in the digital marketing field, which an in-house marketer usually lack."
Rachel . Marketing Officer .
HK Listed Bank
"I learnt things e.g. landing page design, Google Analytics, and performance optimisation. The hands-on experiences will definitely help my own business"
Grace . Co-Founder . Smiling Baby Limited
“As a student without solid marketing background, I'm really glad that we can perform hands-on marketing campaigns for our company partners."
Billie . Senior Product Manager . Agorize

What our participants talk about our trainings & events

"Things from the course, e.g. SEM, funnel concept, retargeting, and landing page have been upskilling my working since Week 1."
Yuki . Founder & Consultant .
The Kirsche Studio
"I learnt skills and concept of growth marketing from the course, e.g. funnel concept, which helps me a lot to advance my digital career."
Desmond . Assistant Manager .
Sino Land Company Limited
“I came across new knowledge including funnel concept, tactics of optimisation, etc. I hope the real practices taught here can advance my career."
Kinni . Senior Marketing Operations
Executive . AsiaHospitalityCareers.com
"I learnt things e.g. landing page design, Google Analytics, and performance optimisation. The hands-on experiences will definitely help my own business"
Grace . Co-Founder . Smiling Baby Limited
“As a student without solid marketing background, I'm really glad that we can perform hands-on marketing campaigns for our company partners."
Billie . Senior Product Manager . Agorize
"After the bootcamp, I've got a firm grasp of the newest trends in the digital marketing field, which an in-house marketer usually lack."
Rachel . Marketing . HK Listed Bank
"I learnt various tools & knowledge of growth marketing which I can apply immediately in the hands-on session & team project!"
William . Manager . Prime English
Author of 《爆 Like》
"My biggest gain is the hands-on exp. of launching campaign & ad myself, so I can leverage what I learnt to push agency to work better in daily work."
Fion . Digital Marketing Manager .
Swire Properties

Our Previous Participants Come From

Application

27Aug - 12Nov (12weeks) . 1930 - 2230 on Tue
36-hr crash course + 60-hr real project = ~100-hr learning
Super Early Bird - Apply by 1 Aug 19
Late Bird - Apply by 18Aug19
Regular - Apply by 24Aug19
|  HKD8,580
|  HKD9,580
|  HKD9,980
Apply Now!
*University student discount: 10% off is given to encourage university undergraduate to learn Growth Marketing.

*Guaranteed refund: If you do feel we fail to deliver, you can always ask for a refund of 50% training fee by the end of the 3rd lesson. No question asked. The only refund criteria: As long as you attend all the lessons and finished all assignments at the point you request for a refund, we will refund.

*To enrol successfully, you should pass our phone interview to show your commitment to learning. We want to ensure great learning outcome for all enrolled students.

*Attendance: If you can't attend any class, you have to study the notes (or the recording) so you can catch up.

*Pricing: It will be increased in the next cohort. You won't be able to see this price again. The below are some similar programs in foreign countries.
8-week part time
(US)
~HKD27,300
~10-week part time
(London)
~HKD17,700
~10-week part time
(Canada)
~HKD16,200

---------------------------

Referral Incentive

If enrolled applicant refers a friend to join successfully, both referrer & referee
will enjoy HKD300 discount.

What is Growth Marketer Academy

We are the 1st growth marketing school in Asia. Our mission is not only to transform people into data-driven growth marketers and help the companies to adopt growth marketing, but also to build the growth marketer community in Asia.
1000+
People trained
30+
Trainers
5
Cities
3,600+
Growth Slides
We helped corporates, startups, universities to upskill
APAC-Focused: Organized Growth Marketing Events to build City Chapters in Singapore, Taiwan, Indonesia, Philippines & Hong Kong.
We helped corporates,
startups, universities to upskill
APAC-Focused: Organized Growth Marketing Events to build City Chapters in Singapore, Taiwan, Indonesia, Philippines & Hong Kong.

Some of Our Previous Trainings & Events

Growth Marketer Conference

We organized the 1st growth marketing conference in HK with Tencent WeStart on 8Dec18 to gather 8 top growth experts from Airbnb, eBay, foodpanda, Funnow, KKday, Lalamove, MoneySmart, SCMP to share their growth tactics & exp. with 150+ marketers & founders from startups & corporates.
Keynote speech about Content Marketing Trend at Cyberport
Growth Sharing about Growing Web Traffic at WeWork
Growth Workshop about Building Chatbot for Marketing in 3 hours

We're featured by

Media Outlets in U.S., Singapore, Taiwan & Hong Kong

Supporting Organizations

Below are the supporting organizations of the previous cohorts & events.
Below are the Supporting Organizations for 2nd cohort

Application

27Aug - 12Nov (12weeks) . 1930 - 2230 on Tue
36-hr crash course + 60-hr real project = ~100-hr learning
3 Seats Left!
Super Early Bird - Apply by 1Aug19
Late Bird - Apply by 18Aug19
Regular - Apply by 24Aug19
|  HKD8,580
|  HKD9,580
|  HKD9,980
*University student discount: 10% off is given to encourage university undergraduate to learn Growth Marketing.

*Guaranteed refund: If you do feel we fail to deliver, you can always ask for a refund of 50% training fee by the end of the 3rd lesson. No question asked. The only refund criteria: As long as you attend all the lessons and finished all assignments at the point you request for a refund, we will refund.

*To enrol successfully, you should pass our phone interview to show your commitment to learning. We want to ensure great learning outcome for all enrolled students.

*Attendance: If you can't attend any class, you have to study the notes (or the recording) so you can catch up.

*Instalment payment plan is provided for university undergraduate & fresh graduate. Please tell us if you want further info.

*Pricing: It will be increased in the next cohort. You won't be able to see this price again. The below are some similar programs in foreign countries.
~8-week
part time
(US)
~HKD27,300
~10-week
part time
(London)
~HKD17,700
~10-week
part time
(Canada)
~HKD16,200

F.A.Q.

How to apply?>  To join, you should fill this online form first. We will then invite you to do a phone interview. We hope to identify people with commitment to learn so they can achieve great learning outcome without failing any teammate on the team project.

How to enjoy the special discount?>  Apply by the deadlines accordingly (You have to pay before the deadline).

What is the payment method?>  Once you have passed our interview, we will send you a payment instruction.

Guaranteed refund> If you do feel we fail to deliver, you can always ask for a refund of 50% training fee by the end of the 3rd lesson. No question asked. The only refund criteria: As long as you attend all the lessons and finished all assignments at the point you request for a refund, we will refund.

What if I can't attend the lesson? Can I watch the content online?> If you can't attend, you must study the notes (or the recording) to catch up

What's the language? > Most of the ppt & notes will be in English. In term of the speaking language, English will be the major language unless all students prefer Cantonese.

Do you provide a certificate after I successfully graduate from the bootcamp?  >  Yes, we will provide a certificate to confirm the status if the student has successfully completed and passed the bootcamp.

Location

Co-Read
9/F, Le Diamant,
703 Nathan Rd, Mong Kok,
Kowloon
All rights reserved by Growth Marketer Academy
Growth Marketer Academy is the 1st growth marketing school in Asia. We have footprints in 5 cities (Hong Kong, Taiwan, Manila, Singapore, Macau) and equipped over 1000+ marketers with actionable tactics.
Hong Kong Office : 703A4, Sunbeam Centre, 27 Shing Yip St, Kwun Tong, Hong Kong
Taiwan Office : 7F, No. 178, Sec 1, Keelung Road, Taipei, 110, Taiwan
© 2019 Growth Marketer Academy. All Rights Reserved