Zero to Hero eCommerce Course

Jumpstart Your eCommerce Business in 6 Weeks -
7 Jan 21- 18 Feb 21

Katie Choy, Head of eCommerce at Dyson

Get Curriculum Enroll Now!

In this 6-week, you will...

Develop an effective media strategy and an effective budget split

Build a good content plan across customer journeys

Create Go-to-Market strategy with the right TA, messaging and actions built

Run customer lifetime cycle (CRM) tactics and learn the Dos & Don'ts

Learn the 'Golden Rules' to run an online store, marketplace & E-retail

Should I apply?

  • You are an in house marketer who wants to drive online sales and achieve high level of key performance indicator
  • You are an agency marketer who wants to switch to ecommerce without any knowledge and experience
  • You are an aspiring business owner & entrepreneur who wish to turn passion into profitable endeavour
  • You are an eCommerce expert with more than 3 years experience - there would be significant overlap
  • You don't believe eCommerce can bring a good customer experience and better return to your business
  • You are not curious about sales innovations and have zero interesting in starting an online business

About the Trainer

Katie Choy
Head of eCommerce, Dyson

Katie Choy is the Head of eCommerce at Dyson, who leads the eCommerce business across Direct Channel, Marketplace and Online Retailers. An eCommerce industry leader with 10+ years of experience in global companies, such as Microsoft and Sony, covering Greater China, Hong Kong and Taiwan markets. 

She possesses well-rounded experience in digital sales and performance marketing, including eCommerce, retention marketing, content creation & UX optimization, GTM strategy & planning, etc… Katie aims to be an eCommerce leader to inspire future entrepreneurs.

Katie is always spearheading the online business to drive a significant share increase with +150% YoY revenue growth. She is also experienced at driving the right conversion tactics to sales uplift, able to bring over 100% conversion rate growth with the best use of budget. She can help you to become a certified eCommerce professional with comprehensive offline training to fully master all aspects of eCommerce domain knowledge.

Learner Review & Feedback

"It was my first taking a test for a job interview and I was very nervous to create an online promotion plan. Luckily, I had the idea to apply the Go-to-Market Strategy taught by a trainer from Dyson and it left a good impression to my interviewer. Finally, I was lucky that YOOX NET-A-PORTER accepted me!"

Kinni | Performance Marketing Specialist, YOOX-Net-a-Porter Group

Our Alumni Are From...

Curriculum

Lesson 1: E-Commerce Business Model
  • Revenue Model, Payment Systems, Supply Chain / Logistics
  • Key points to note if you want to transform your offline business to online B2B and B2C
  • Identify your store propositions before you start your business
  • Case Sharing by Guest Speaker:
    "
    The Rise of Sustainable Fashion and Strategy in Driving Omni-channels" by Ms Joey Li, Co-founder of Wardrobista.com
Lesson 2: Media Strategy
  • Know your digital media channels: Paid / Non-Paid Channels
  • Determine the best media mix with budget split strategy for your business
  • Case Sharing by Guest Speaker:
    "An effective guide to build your own media strategy" by Mr. Jennsen Fung, Regional Digital Strategy Director of Mindshare
Lesson 3: Content Marketing
  • Best Practice of the Store Structure & Core Page Optimization
  • How to build a good PDP (Product Detail Page)
  • Successful factors of an e-Commerce website 
  • How to leverage your user-generated contents
  • Case Sharing by Guest Speaker:
    "Content Marketing Made Simple - Showcase by Sony" by Ms. Simois Ng, Head of Marketing Communications of Sony Corporations
Lesson 4: Go-to-market strategy
  • Step-by-step GTM plan: Pre-launch, Launch & Post-launch 
  • Best practice sharing for top e-commerce players 
Lesson 5: Customer Relationship Management (CRM), Email Marketing & New Way of Selling
  • How to drive incremental revenue through CRM
  • New way of selling: Social Commerce, Live Commerce and Affiliates 
Lesson 6: How to run on 3rd party online platform?
  • Difference Between Marketplace & Online Retailers Pros & Cons
  • How to run on online retailers and marketplace: Operation Model, Margin Discussion, P&L Planning, Advertising & Promotion Planning
  • Case Sharing by Guest Speaker:Top tips to run a successful store on Marketplace by external guest speaker (TBC)

Application

*Join us with other marketers onsite, while you can also watch via online livestream

Enroll by 27 November

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HKD$4,100
Regular:
HKD$4,800
Save $1000

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HKD$3,800
Regular:
HKD$4,800
Save $1,200

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HKD$3,600
Regular:
HKD$4,800
eCommerce + Growth Marketing

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HKD$10,500
Regular: 
HKD$ 17,380

*Attend via online livestream

Save $1700

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HKD$3,100
Regular:
HKD$4,800
Save $2000

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HKD$2,800
Regular:
HKD$4,800
Save $2,200

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HKD$2,600
Regular:
HKD$4,800
Enroll by 31 December

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HKD$4,800
Full Course

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7 Jan 21- 18 Feb 21
Onsite Learning: Tsim Sha Tsui
  • Class Dates: 7 Jan, 14 Jan, 21 Jan, 28 Jan, 4 Feb, 18 Feb
  • There will be no classes on the 11th in accordance with Chinese New Year Holiday

Need help & advice?

....

Contact Us!

Get A Lesson Preview!

Learn how to boost online sales with proven marketing strategy with Katie Choy. Fill out the form and we'll out the link to you!

F.A.Q

Are there any prerequisites for the Zero to Hero eCommerce course?

This course is suitable for people who do not have any knowledge in the eCommerce or have less than 2 years experience in the industry to avoid a huge overlap with our curriculum so that you will gain the most out of our course.

Can I work full-time while participating in the course?

Yes! The course is designed for busy professionals just like you with a full-time work commitment. 

The course will be held on Thursday evening and students are expected to complete the course in 6 weeks with 2.5 hours per session. You will also be given time to do home exercises outside of class hours each week. If you miss a session or two, GMA offers online recording videos to help you catch up.

What is the language and format of the class?

The powerpoint slides will be in English, while the course of the class would depend on the majority and it is usually held in Cantonese or English depending on the student preference on-site.

What is the payment method?

You will be lead to a checkout page connecting to an online payment process after clicking the signing up button for the course

Will you provide a cert and other resources after the course?

Yes, GMA will provide a certificate when a student successfully completes the 6 weeks course. We will be providing you the powerpoint slides, checklist and templates from the curriculum and it will also be hosted on our online platform for your lifetime access.

Still got more?

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Contact Us

Growth Marketer Academy is the 1st growth marketing school in Asia. We have footprints in 5 cities (Hong Kong, Taiwan, Manila, Singapore, Jakarta) and equipped over 1000+ marketers with actionable tactics.

Hong Kong: 703A4, Sunbeam Centre, 27 Shing Yip St, Kwun Tong, Hong Kong

Taiwan: 7F, No. 178, Section 1, Keelung Road, Taipei, 110, Taiwan

Malaysia: No. 1, Jalan Pinang Level 30, Menara Prestige, 50450 Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

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