Katie Choy, Head of eCommerce at Dyson
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Katie Choy
Head of eCommerce, Dyson
Katie Choy is the Head of eCommerce at Dyson, who leads the eCommerce business across Direct Channel, Marketplace and Online Retailers. An eCommerce industry leader with 10+ years of experience in global companies, such as Microsoft and Sony, covering Greater China, Hong Kong and Taiwan markets.
She possesses well-rounded experience in digital sales and performance marketing, including eCommerce, retention marketing, content creation & UX optimization, GTM strategy & planning, etc… Katie aims to be an eCommerce leader to inspire future entrepreneurs.
Katie is always spearheading the online business to drive a significant share increase with +150% YoY revenue growth. She is also experienced at driving the right conversion tactics to sales uplift, able to bring over 100% conversion rate growth with the best use of budget. She can help you to become a certified eCommerce professional with comprehensive offline training to fully master all aspects of eCommerce domain knowledge.
"It was my first taking a test for a job interview and I was very nervous to create an online promotion plan. Luckily, I had the idea to apply the Go-to-Market Strategy taught by a trainer from Dyson and it left a good impression to my interviewer. Finally, I was lucky that YOOX NET-A-PORTER accepted me!"
Kinni | Performance Marketing Specialist, YOOX-Net-a-Porter Group
*Join us with other marketers onsite, while you can also watch via online livestream
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*Attend via online livestream
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Learn how to boost online sales with proven marketing strategy with Katie Choy. Fill out the form and we'll out the link to you!
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This course is suitable for people who do not have any knowledge in the eCommerce or have less than 2 years experience in the industry to avoid a huge overlap with our curriculum so that you will gain the most out of our course.
Yes! The course is designed for busy professionals just like you with a full-time work commitment.
The course will be held on Thursday evening and students are expected to complete the course in 6 weeks with 2.5 hours per session. You will also be given time to do home exercises outside of class hours each week. If you miss a session or two, GMA offers online recording videos to help you catch up.
The powerpoint slides will be in English, while the course of the class would depend on the majority and it is usually held in Cantonese or English depending on the student preference on-site.
You will be lead to a checkout page connecting to an online payment process after clicking the signing up button for the course
Yes, GMA will provide a certificate when a student successfully completes the 6 weeks course. We will be providing you the powerpoint slides, checklist and templates from the curriculum and it will also be hosted on our online platform for your lifetime access.
Growth Marketer Academy is the 1st growth marketing school in Asia. We have footprints in 5 cities (Hong Kong, Taiwan, Manila, Singapore, Jakarta) and equipped over 1000+ marketers with actionable tactics.
Hong Kong: 703A4, Sunbeam Centre, 27 Shing Yip St, Kwun Tong, Hong Kong
Taiwan: 7F, No. 178, Section 1, Keelung Road, Taipei, 110, Taiwan
Malaysia: No. 1, Jalan Pinang Level 30, Menara Prestige, 50450 Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia
