SEO Growth Bootcamp

Learn the best SEO strategies & tactics | Execute SEO projects | Master 10+ SEO tools

Date: 8 Feb - 3 May 2022 (TUE) 12 Weeks

date icon

Interactive virtual classroom+ Videos

class icon

Templates & Checklists

Learn from 8+ SEO experts

Join our listTalk to us

Do You Face the Following Challenges?

numbering icon

Your competitors are acquiring new customers via SEO, while your customers are still mainly from paid advertising

numbering icon

Wish your personal or company website to have high ranking in search engine result but don't know where to start

numbering icon

Want to learn SEO from scratch, but is overwhelmed by the information online

numbering icon

Can't drive sales if stop running paid advertisment campaigns

numbering icon

Run a website with third-party builders (Shopline,WordPress etc) and wonder if there's more optimizations can be done

Improve your website ranking yourself in 3 months
Talk to us

Learn & Adopt Best SEO Practices in 12 Weeks

It's definitely not your typical SEO training course.

real world project icon
Gain A Comprehensive SEO Knowledge

Learn all key factors to SEO, from website structure planning, keyword strategies, winning content element, techincal SEO, on-page/off-page SEO and more.

martech tool icon
Optimize A Real Website

Get real-world experiences by optimizing a website with knowledges, tools and templates covered in the courses.

ab testing icon
Conduct SEO Tasks

Conduct keyword research, website audit, competitor analysis, performance tracking and more for real. There's no better way to learn by doing it yourself.

mentor guide icon
Master 10+ SEO Tools

Apply 10+ SEO tools to build SEO strategies and measure SEO performances.

Learn SEO And Achieve Remarkable Outcomes

Digital marketing is all about hands-on, get ready to roll up your sleeves and apply what you learned!

Conduct keyword research & market analysisBuild a SEO friendly WebsiteSet up GA & Search ConsoleDevelop a comprehensive SEO strategyDevelop content plan & publish 3+ SEO articleConduct both on-page & off-page SEO optimization
SEO Learning outcome

Run A Real-World Project And Gain First-Hand SEO Insights

You will build a real website with WordPress  as a team, plan the website structure, rank for target keyword, create SEO-friendly content, analyze performances and optimize the website. At the end of the bootcamp, you will present your project result to SEO experts.

dark-checked-icon

We use WordPress in the project because WordPress is easy and powerful for people without coding skills.

dark-checked-icon

SEO knowledge is applicable for all websites, whether it's self-built from scratch or built with website builder like Shopify, Shopline or others.

SEO Project and Tools

Master 10+ SEO tools

SEO Bootcamp Tools

Who Is Right For This SEO Course

person a

Content marketers, content creators and editors who want to amplify their content impact online

person b

Marketers who want to gain ability to drive more traffic and conversions, develop T-shaped skills and move up the career ladder

person c

Managers or Business owner who wants to manage SEO agency better and decrease PPC budget

Learn From The Practitioners!

Our Growth Marketing trainers & mentors are from MoneySmart, SCMP, Tatler, HSBC, Perfect Medical, HK01 etc

Dave LauDave LauDave Lau
Dave Lau
Dave Lau
Senior SEO Manager, SCMP

Dave outstands in full SEO strategy, website audits and keywords research. As a success-driven strategist, he has troubleshooted over 100 websites by leveraging on SEO and other digital products.
Elizabeth Kwong Elizabeth Kwong Elizabeth Kwong
Elizabeth Kwong
Elizabeth Kwong
VP of Growth Marketing, EventX

As a growth marketer with 10+ years of experience, Elizabeth was the founding member and first hire of MoneySmart Hong Kong. She spearheaded a 360 content strategy that has grown website traffic to over 6.4M sessions in last 12 months, while organic search traffic takes wings with 756.51% YoY increment.

Elizabeth has experiences in developing growth content strategies in startups & listed companies. She acquired 400K (178%+) unique global traffic when she worked for Xanga, a NY-based review sharing website.
Ringo LiRingo LiRingo Li
Ringo Li
Ringo Li
Founder & Chief SEO Consultant, Owlish Online

Ringo is an SEO strategies with years of expereince of helping local and international companies analyze and optimize their websites, develop keyword and content strategies and run PPC campaigns.
Ben LauBen LauBen Lau
Ben Lau

Ben Lau
SEO Lead, Perfect Medical
Ben is a technical SEO guru and has been working in many international SEO projects. He previously worked at MoneySmart as an Organic Performance Manager and had achieved a 99% uplift of organic traffic.
Jude LawJude LawJude Law
Jude Law

Jude Law
Ex-Growth Marketing Manager, Tatler
Jude is a seasoned growth marketer specializing in SEO. When he worked at Tatler Asia, he built an SEO optimization workflow and increased 3x organic traffic across Asia market.
Rem ChiuRem ChiuRem Chiu
Rem Chiu

Rem Chiu
Co-founder & Marketing Director, MORE Digital
Rem specializes in digital marketing in game and app industry. She has a demonstrated history of growing traffic in APAC region and achieving 1M traffic to website in 3 years.
Hugo WongHugo WongHugo Wong
Hugo Wong

Hugo Wong
Lead UX Designer, HSBC
Hugo has been working in different global teams as an UX designer, with experiences of revamping global website with 7 languages, guest service experience design, loyalty program design, to name just a few.
Tim ChanTim ChanTim Chan
Tim Chan

Tim Chan
Founder of Growth Marketer Academy
Tim is a growth marketing guru who has helped 100+ businesses and fundraised startups on digital marketing & PR. He acquired 50+ business clients via 100% organic strategy in his 1st year of B2B business.

Founder of Growth Marketer Academy. Help 100+ fundraised startups & corporates to grow.
#GMA

left button
right button
Dave LauDave LauDave Lau
Dave Lau
Dave Lau
Senior SEO Manager, SCMP
Dave outstands in full SEO strategy, website audits and keywords research. As a success-driven strategist, he has troubleshooted over 100 websites by leveraging on SEO and other digital products.
Elizabeth Kwong Elizabeth Kwong Elizabeth Kwong
Elizabeth Kwong
Elizabeth Kwong
VP of Growth Marketing, EventX
Elizabeth has experiences in developing growth content strategies in startups & listed companies. She acquired 400K (178%+) unique global traffic when she worked for Xanga, a NY-based review sharing website.
Ringo LiRingo LiRingo Li
Ringo Li
Ringo Li
Founder & Chief SEO Consultant, Owlish Online
Ringo is an SEO strategies with years of expereince of helping local and international companies analyze and optimize their websites, develop keyword and content strategies and run PPC campaigns.
Ben LauBen LauBen Lau
Ben Lau
Ben Lau
SEO Lead, Perfect Medical
Ben is a technical SEO guru and has been working in many international SEO projects. He previously worked at MoneySmart as an Organic Performance Manager and had achieved a 99% uplift of organic traffic.
Jude LawJude LawJude Law
Jude Law
Jude Law
Ex-Growth Marketing Manager, Tatler
Jude is a seasoned growth marketer specializing in SEO. When he worked at Tatler Asia, he built an SEO optimization workflow and increased 3x organic traffic across Asia market.
Rem ChiuRem ChiuRem Chiu
Rem Chiu
Rem Chiu
Co-founder & Marketing Director, MORE Digital
Rem specializes in digital marketing in game and app industry. She has a demonstrated history of growing traffic in APAC region and achieving 1M traffic to website in 3 years.
Hugo WongHugo WongHugo Wong
Hugo Wong
Hugo Wong
Lead UX Designer, HSBC
Hugo has been working in different global teams as an UX designer, with experiences of revamping global website with 7 languages, guest service experience design, loyalty program design, to name just a few.
Tim ChanTim ChanTim Chan
Tim Chan
Tim Chan
Founder of Growth Marketer Academy
Tim is a growth marketing guru who has helped 100+ businesses and fundraised startups on digital marketing & PR. He acquired 50+ business clients via 100% organic strategy in his 1st year of B2B business.

Curriculum

Be an SEO Specialist In 100 hours

WEEK 1
SEO Foundation
  • SEO 101
  • Google Algorithm in 2022
  • Keyword Selection for Conversion / Awareness
  • Keyword research, mapping, and funnel

Video Course

  • Build a Wordpress Website
WEEK 2
Set Up a SEO Friendly Website
  • Create Web structure for SEO
  • Submit your web to Google
  • Discover hidden keywords in search console
  • Keyword tracking
  • Spy competitor's SEO strategy
WEEK 3
Top Content Marketing Strategy
  • Annual content strategy
  • Maximize your traffic
  • Monetize your traffic
  • Write SEO-optimized article

Video Course

  • Scale content production by writers management
WEEK 4
On-Page SEO (1)
  • Audit your content strength/weakness
  • Discover hidden content opportunities with gap analysis
  • Winning title & description framework

Video Course

  • Proven SEO strategy for Service business
WEEK 5
Consultation
  • Review the keyword research, content strategy and on-page SEO

Video Course

  • Proven SEO strategy for B2B / Demand Generation
WEEK 6
On-Page SEO (2)
  • Make Google find you with structured data
  • Optimze Image for a comprehensive SEO
  • Featured snippet: how it helps

Video Course

  • Advanced technical SEO on WordPress
WEEK 7
Technical SEO
  • Link building strategy
  • Avoid canonical to score higher
  • Remove page & product - 404, 301, 302 without hurting SEO
WEEK 8
Link Building & Mobile SEO
  • UX matters: website speed optimization & AMP
  • Convert more with Mobile SEO

Video Course

  • Unveil the untold truths through SEO experiment
WEEK 9
Video SEO & Strategy Evaluation
  • Make your brand more visible with video SEO
  • Learn metrics for better strategy evaluation
WEEK 10
Consultation
  • Reivew content, on-page SEO, technical SEO & SEO evaluation

    Video Course

    • Best SEO practices for mega site
    WEEK 11
    International SEO & Agency Management
    • Good SEO agency selecting criteria, role & responsibilities
    • Proven International SEO strategy & operation

    Video Course

    • Manage In-house SEO team for better performance
    WEEK 12
    Demo Day
    • Demonstrate how you've grown and network!
    WEEK 1
    SEO Foundation
    • SEO 101
    • Google Algorithm in 2022
    • Keyword Selection for Conversion / Awareness
    • Keyword research, mapping, and funnel

    Video Course

    • Build a Wordpress Website
    WEEK 2
    Set Up an SEO Friendly Website
    • Create Web structure for SEO
    • Submit your web to Google
    • Discover hidden keywords in search console
    • Keyword tracking
    • Spy competitor's SEO strategy
    WEEK 3
    Top Content Marketing Strategy
    • Annual content strategy
    • Maximize your traffic
    • Monetize your traffic
    • Write SEO-optimized article

    Video Course

    • Scale content production by writers management
    WEEK 4
    On-Page SEO (1)
    • Audit your content strength/weakness
    • Discover hidden content opportunities with gap analysis
    • Winning title & description framework

    Video Course

    • Proven SEO strategy for Service business
    WEEK 5
    Consultation
    • Review the keyword research, content strategy and on-page SEO

    Video Course

    • Effective SEO strategy for B2B / Demand Generation
    WEEK 6
    On-Page SEO (2)
    • Make Google find you with structured data
    • Optimze Image for a comprehensive SEO
    • Featured snippet: how it helps

    Video Course

    • Advanced technical SEO on WordPress
    WEEK 7
    Technical SEO
    • Link building strategy
    • Avoid canonical to score higher
    • Remove page & product - 404, 301, 302 without hurting SEO
    WEEK 8
    Link Building & Mobile SEO
    • UX matters: website speed optimization & AMP
    • Convert more with Mobile SEO

    Video Course

    • Unveil the untold truths by Google through SEO experiment
    WEEK 9
    Video SEO & Strategy Evaluation
    • Make your brand more visible with video SEO
    • Learn metrics for better strategy evaluation
    WEEK 10
    Consultation
    • Review content, on-page SEO, technical SEO & SEO evaluation

    Video Course

    • Best SEO practices for mega site
    WEEK 11
    International SEO & Agency Management
    • Good SEO agency selecting criteria, role & responsibilities
    • Proven International SEO strategy & operation

    Video Course

    • Manage In-house SEO team for better performance
    WEEK 12
    Demo Day
    • Demonstrate how you've grown and network!

    *Class schedule is subject to change.

    Proven Templates & Checklists To Apply In Your SEO Workflow

    Template
    Keyword Templates
    Do keyword research and manage them with ease
    Template
    SEO Article Writing Templates
    Write SEO-friendly articles with proven templates and tips
    Checklist
    SEO Audit Checklist
    Keep track of details to achieve an excellent technical audit
    Template
    SEO Report
    Have a quick and clear view of SEO performance
    Checklist
    On-Page SEO Checklist
    Help you check if you've done all the right tactics to improve SEO
    left arrow icon
    scroll right arrow

    We Maximize Virtual Learning Efficiency by Multiple Resources

    Can virtual classroom be as effective as face-to-face learning? Yes! Because we use fun web-conference platform, discussion tools and tons of resources to make the virtual classroom super engaging.

    Virtual Class Learning Environment
    9 Virtual Classroms

    Live streaming courses allow you to learn SEO regularly, and interact with the trainers and classmates

    8 Video
    Courses

    SEO covers multiple dimension. We provide extra pre-recorded courses to help you explore more on how SEO are implemented in different industries.

    10 Virtual
    Q&A Sessions

    Weekly 30 mintues Q&A sessions hosted by teaching assistants to help you solve the questions regarding to SEO knowledges.

    2 Consultations
    + 3 Project Mentoring

    Don't worry if you have no idea how to do the projects, as we offer 2 consulting and 3 project mentoring sessions to guide you.

    8+ Templates
    & Checklists

    Useful templates including keyword template, audit checklist and more, help you conduct SEO comprehensively and effectively.

    Application

    Live Streaming + Pre-Course Video

    Apply Before 7 Feb
    Join our list to get exclusive access!
    Coming Soon...
    regular price:
    HKD$ 10,500
    date icon

    8 Feb - 3 May (TUE)*Except 5 Apr
    at 20:00 - 22:00

    time icon

    Speaking - Cantonese | PPT - English

    class icon

    Gather (a more fun and engaging platform than zoom!)

    class icon

    12-week Interactive Virtual Classroom

    *Students can also get FREE lifetime gifts worth USD150/year, including:

    1
    Lifetime Blocksy
    Pro Theme
    1
    Lifetime WP Stackable
    Gutenbery Page Builder
    Apply Before 7 Feb
    Join our list to get exclusive access!
    Coming Soon...
    regular price:
    HKD$ 9,800
    date icon

    8 Feb - 3 May (TUE)*Except 5 Apr
    at 20:00 - 22:00

    time icon

    Teach in Cantonese

    class icon

    Gather (a more fun and engaging platform than zoom!)

    class icon

    12-week Interactive Virtual Classroom

    • Payment of Co-Apply is to be completed by one individual.
    • You are asked to fill in the first name, last name & email of your co-applicant.
    • You & your co-applicant will receive an enrollment notice from our online learning portal after form submission.

    *Students can also get FREE lifetime gifts worth USD150/year, including:

    1
    Lifetime Blocksy
    Pro Theme
    1
    Lifetime WP Stackable
    Gutenbery Page Builder
    Apply Before 7 Feb
    Join our list to get exclusive access!
    Coming Soon...
    regular price:
    HKD$ 9,500
    date icon

    8 Feb - 3 May (TUE)*Except 5 Apr
    at 20:00 - 22:00

    time icon

    Teach in Cantonese

    class icon

    Gather (a more fun and engaging platform than zoom!)

    class icon

    12-week Interactive Virtual Classroom

    • Payment of Co-Apply is to be completed by one individual.
    • You are asked to fill in the first name, last name & email of your co-applicants.
    • You & your co-applicants will receive an enrollment notice from our online learning portal after form submission.

    *Students can also get FREE lifetime gifts worth USD150/year, including:

    1
    Lifetime Blocksy
    Pro Theme
    1
    Lifetime WP Stackable
    Gutenbery Page Builder

    We Assure You

    1. Guaranteed refund 50% training fee by the end of the 3rd lesson as you attend all the lessons and finish all assignments if you decide to quit. No question asked.
    2. PPT & recordings of each session for lifetime review if you miss any class.
    3. A learning community to help you when you're stuck

    What else you will get outside the lesson

    1. GMA alumni network of marketers from Chanel, Microsoft, Pepsi....
    2. Life-long access to all the class materials with updates
    3. Graduation certificate to showcase on LinkedIn
    4. An industry-ready portfolio to impress potential employer.

    Still have questions?

    book-a-call-icon

    Feel free to book a 10 minute call with our consultant to see if this course is right for you!

    Through Growth & Achievement

    Demonstrate new skills on LinkedIn when you graduate with an e-Certificate upon 100% of completion of the program

    GMA e-certificate

    F.A.Q

    What are the benefits of virtual classroom? Can't I just buy the video courses?

    Virtual classroom combines structure, interaction and freedom. You have to follow the course schedule, participate discussion with fellow classmates and trainers as long as you have access to laptop. In this way, you would develop a good and regular study habits. Our video courses are supplementary materials for you to learn more about SEO in different industry perspectives.

    What is the project in the bootcamp?

    In this bootcamp, you will build an SEO-friendly website as a team, apply the knowledges you've learned from the courses to optimize the website and gain the first-hand insight on SEO. We believe there's no better way to learn than getting your hands dirty.

    I have zero expereiences in SEO, is it possible for me to run the project?

    Don't worry, we got you covered. We offer consultation sessions, weekly Q&A sessions and project mentoring session held by seasoned SEO experts during the bootcamp to guide you on the right track.

    I am running a website with third-party builder but it's not WordPress (e.g.Shopline, Shopfiy), is the knowledge of the bootcamp applicable for me?

    Yes. SEO knowledge works for all the websites, whether it's self-built from scratch or built with website builder. We use WordPress in the bootcamp project because WordPress is easy and powerful for people without coding skills.

    How can I pay?

    You can click on Apply Now and you will be redirected to a checkout page connecting to an online payment process. Afterward, you will receive a confirmation email from GMA.

    Can I take personal leave during the bootcamp?

    We value participation and don’t want you to miss anything. If you are truly unable to show up for class, please study the notes, slides, and class recordings to ensure you don’t fall behind.

    What languages will be used in class?

    Classes will be conducted in Cantonese while slides and materials will be in English.

    Can I cancel the enrollment & ask for a refund after the bootcamp starts?

    If you believe this bootcamp is not what you need, please make a request by the end of the 3rd class for us to give you a 50% unconditional refund. Do note that you must complete the first 3 lessons and finish all the assignments to be eligible.

    Did we miss your question? Drop us a line and we will get back within 24 hours.