Insur Tech Case Studies Preview

Growth Hacking & Digital Marketing - Execution to Management

How to go from $10K ad budget to a $30M department budget?

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5 JAN - 9 FEB | 5 Weeks Online Livestream & Video Courses

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Proven Templates
& Checklists

Ronald GMA
By Philip Chau
Director of Strategic Marketing, Great Eagle Holdings

Enrolment is closed - 1st cohort ongoing

Join us in the next cohort !
Apply nowGet curriculum
Apply now

What will I learn?

Having spent much time and effort on management, but you’re still being left behind? Learn how to build high-level business strategy.

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Growth Strategy

Formulate a marketing strategy with models, MarTech & AdTech that strike a balance between ambition and achievability.

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Budget Plan

Get a long-term budget and plan approved by the board with proven templates and believable story-telling skill.

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Marketing Strategy & Tactics

Build an outcome-driven, balanced content and channel strategy which ties back to your strategy.

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Resource, People & Execution

Getting the right network and relationship within and outside your company, including managing agencies & consultants.

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Proposal Pitching CEO

Learn how to successfully pitch to the CEO and get your marketing plan approved in the real world.

Structure of Program

1

Build Your
Personal Brand

5 live courses with real life problems for you to apply the learning in the work. We also encourage learners to bring your problems to the class so that we tackle challenges together.

2

Scenario-Based Learning with Proven Templates

In order to apply the skills learned in real-life job situations, you will be placed in a group project to make major marketing decisions, which reflects your analysis and problem solving skills with proven templates and checklists.

3

Prepare a Pitch
to CEO

You will act as a manager to create a real-world strategic plan (create value proposition, channel strategy, agency selection, etc), present the idea, and request resources for approval.

Great Eagle Case Studies Preview
insur tech project scenario
Furrenz Pet project scenario

Real-world scenario to connect

Real Estate/ Great Eagle Holdings

Gain insights on how a multi-business real estate global corporation leverage data, marketing innovation and martech to disrupt a traditional industry.

InsurTech/FinTech - Blue HK

Learn how to generate tens of millions online impressions, hundreds of thousands traffic, tens of thousands quotations by being both innovative and target-driven.

Furrenz Pet Sitters

Know how a start-up business achieved break-even point in 6 months,  got countless major media outlet coverage, grew to a team of 20+, built multiple partnerships, and established as an industry-recognized leader and brand.

Real Estate/ Great Eagle Holdings

Great Eagle Case Studies Preview

InsurTech/FinTech - Blue HK

Insur Tech Case Studies Preview

Virtual Class & Video Course

virtual class project scenario

Google x MRM/McCann

Google leadgen Case Studies Preview

InsurTech/FinTech - Blue HK

Insur Tech project scenario

Team Exercise

Insur Tech Case Studies Preview

Furrenz Pet Sitters

Furrenz Pet project scenario

Team Meeting

virtual meeting project scenario

Prerequisites

Who should apply?

  • Experienced marketers with 5+ years experience who wish to move to senior management
  • Sophisticated Agency background who want to upskill and move to in-house corporate setting
  • Biz Owner/ MBAs with 5+ years experience who aspire to drive company growth by martech

Who should not apply?

  • Fresh grads & non-marketer who are looking for forward for a career switch
  • Marketers who has less than 3 years experience as the course will not cover fundamentals
  • Marketing Directors, VPs, CMOs are overqualified for this course

About the Trainer

Philip Chau trainer

Philip Chau

An all-rounded digital marketing leader with 15+ years of global experience in corporate, agency and startup environment through innovation, performance and Martech.

Director of Strategic Marketing
Founding member of insurtech, Blue
Gained marketing recognition
by MRM/McCann
Multi-award winning industry leader
Education: Management & Marketing

Curriculum

Develop A CMO Mindset In 5 weeks

WEEK 1
Growth Strategy
  • Formulate marketing strategy that aligned with objectives
  • Understand value proposition framework and put it into practice
  • Define and quantify target audience
  • Understand digital vs non-digital strategy and allocate the resources properly
WEEK 2
Budget Plan
  • Plan the budget that enables you to achieve KPI
  • Strategize of  long-term & annual budget planning
WEEK 3
Marketing Strategy & Tactics
  • Create outcome-driven content & channel plan
  • Strategize balanced always-ons and campaigns
  • Understand online vs offline strategy
WEEK 4
Resource, People, and Execution
  • Formulate execution plan to achieve outcome-based objectives
  • Leverage internal & external people & resources
  • Execute effective project, budget and people management
WEEK 5
Project Presentation: Strategic Plan Pitching the CEO
WEEK 1
Growth Strategy
  • Formulate marketing strategy that aligned with objectives
  • Understand value proposition framework and put it into practice
  • Define and quantify target audience
  • Understand digital vs non-digital strategy and allocate the resources properly
WEEK 2
Budget Plan
  • Plan the budget that enables you to achieve KPI
  • Strategize of  long-term & annual budget planning
WEEK 3
Marketing Strategy & Tactics
  • Create outcome-driven content & channel plan
  • Strategize balanced always-ons and campaigns
  • Understand online vs offline strategy
WEEK 4
Resource, People, and Execution
  • Formulate execution plan to achieve outcome-based objectives
  • Leverage internal & external people & resources
  • Execute effective project, budget and people management
WEEK 5

Project Presentation: Strategic Plan Pitching the CEO

Apply now

Alumni Rate the Trainer 9.2+/10

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" I gained hands-on experience, received feedback and comments from Philip at a CEO/ management level during the course, which helped me understand how to effectively pitch a marketing plan to my boss. "

Ronald GMA
Suwa So
Marketing Manager,
Nissin Foods (H.K.) Co., Ltd.
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" Philip demonstrated how to manage marketing budgets effectively with his hands-on experience. We were able to get the techniques in quick with the given assessment and his insightful feedback."

Kathy GMA
Winky Pang
Assistant Digital Marketing Supervisor,
U-Freight Limited
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" This is not a pure theory-based course but one with real examples and cases, which makes it very adaptable to real life at work. "

Jen GMA
Eric Cheung
Hong Kong Team Lead,
FunNow
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" The course is very practical and can be immediately applied at work. Learned how to formulate a marketing strategy and mindset with Philip’s detailed template. "

Joy GMA
Hayes Chu
Senior Digital Marketing Manager,
Coherent
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" It’s highly relevant to my job and I've rarely seen courses like that in the market. The templates and growth strategies that Philip shared in the course are very practical. "

Desmond GMA
Katie Cheng
ex- Senior Commercial & Retail Officer,
Sompo Hong Kong
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" The course is very practical with proven templates given and covers topics that we don’t often see in other courses, e.g. people Skills at the workplace. "

Kinni GMA
Jen Leung
Marketing Manager,
Victoria Educational Organisation

Our alumni work in:

Application

Live Streaming + Pre-Course Video

Apply before 13 Dec
Be the first to get the special savings!
HKD$ 3,300
regular price: HKD$ 3900
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5 Jan - 26 Jan (WED) & 9 FEB (WED)

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20:00-22:30

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5 Weeks Online Livestream & Video Courses

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Links will be provided later

This is an application for Singular Application.
Apply before 13 Dec
Be the first to get the special savings!
HKD$ 2,970
regular price: HKD$ 3900
date icon

5 Jan - 26 Jan (WED) & 9 FEB (WED)

time icon

20:00-22:30

class icon

5 Weeks Online Livestream & Video Courses

class icon

Links will be provided later

This is an application for 2-Co Application.

• Payment of Co-Apply is to be completed by one individual.
• You will be directed to a form after the payment is completed.
• You are asked to fill in the first name, last name & email of your co-applicant.
Apply before 13 Dec
Be the first to get the special savings!
HKD$ 2,640
regular price: HKD$ 3900
date icon

5 Jan - 26 Jan (WED) & 9 FEB (WED)

time icon

20:00-22:30

class icon

5 Weeks Online Livestream & Video Courses

class icon

Links will be provided later

This is an application for 3-Co Application.

• Payment of Co-Apply is to be completed by one individual.
• You will be directed to a form after the payment is completed.
• You are asked to fill in the first name, last name & email of your co-applicants.

We Assure You

  1. Guaranteed refund 50% training fee by the end of the 3rd lesson as you attend all the lessons and finish all assignments if you decide to quit. No question asked.
  2. PPT & recordings of each session for lifetime review if you miss any class.
  3. A learning community to help you when you're stuck

What else you will get outside the lesson

  1. GMA alumni network of marketers from Chanel, Microsoft, Pepsi....
  2. Life-long access to all the class materials with updates
  3. Graduation certificate to showcase on LinkedIn
  4. An industry-ready portfolio to impress potential employer.

Through Growth & Achievement

Demonstrate new skills on LinkedIn when you graduate with an smart certificate upon 100% of completion of the program

GMA e-certificate

F.A.Q

How can I get a lesson preview before enrolling in the course?

Don't worry we got you covered - join Philip in a free live session on 1 Dec - 8 PM HKT where you get to learn how to formulate an effective growth marketing strategy, plan & budget with actionable approaches

Learn more about the free course

Are there any prerequisites for the course?

This course is designed to take students from an intermediate level who have at least 5+ years of working experience in the marketing field and want to move up at work.

Knowledge of marketing is necessary and this course will not be suitable for recent graduates and non-marketers, as the course will not cover fundamentals or the basics of marketing.

What do I need to bring while attending the course?

A passion for action: Through your participation, you will build a marketing strategy and plan to improve long-term career prospects.

Problems: Share with us the challenges that you are facing in your everyday marketing life. It will be a good example for everyone to learn and help each other to overcome together.

How can I pay?

You can click on Apply Now and you will be redirected to a checkout page connecting to an online payment process. Afterward, you will receive a confirmation email from GMA.

Can I work full-time while participating in the course?

Yes! The course is designed for busy professionals just like you with a full-time work commitment.

The course will be held on Wednesday evening and students are expected to complete the course in 5 weeks with 2.5 hours per session. If you miss a session or two, GMA offers online recording videos to help you catch up.

What is the language and format of the course?

The PowerPoint slides will be in English, while the course of the class will be held in Cantonese.

What if I can’t attend the course due to important matters?

Participation matters! If you are not able to show up in class, you will have to study notes, PPT and recordings to ensure that you keep up with the curriculum.

Will you provide a cert and other resources after the course?

Yes, GMA will provide a certificate when a student successfully completes the 5 weeks course. We will provide you with the PowerPoint slides, checklist and templates from the curriculum and it will also be uploaded to our online platform for your lifetime access.

Growth Marketer Academy is the 1st growth marketing school in Asia. We have footprints in 5 cities (Hong Kong, Taiwan, Manila, Singapore, Jakarta) and equipped over 1000+ marketers with actionable tactics.

Hong Kong: C2, 7/F, Startex Industrial Building, 14 Tai Yau Street, San Po Kong, Hong Kong

Taiwan: 7F, No. 178, Section 1, Keelung Road, Taipei, 110, Taiwan

Malaysia: No. 1, Jalan Pinang Level 30, Menara Prestige, 50450 Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

Contact Us

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