How to go from $10K ad budget to a $30M department budget?
5 JAN - 9 FEB | 5 Weeks Online Livestream & Video Courses
Proven Templates & Checklists
Enrolment is closed - 1st cohort ongoing
Having spent much time and effort on management, but you’re still being left behind? Learn how to build high-level business strategy.
Formulate a marketing strategy with models, MarTech & AdTech that strike a balance between ambition and achievability.
Get a long-term budget and plan approved by the board with proven templates and believable story-telling skill.
Build an outcome-driven, balanced content and channel strategy which ties back to your strategy.
Getting the right network and relationship within and outside your company, including managing agencies & consultants.
Learn how to successfully pitch to the CEO and get your marketing plan approved in the real world.
5 live courses with real-world problems for you to apply the learning in your role as a marketing manager. You can bring your problems to the class so that we tackle challenges together.
In order to apply the skills learned in real-world situations, you'll be placed in a group project to make marketing planning with the application of proven templates and checklists.
You will act as a manager to create a real-world strategic plan (create value proposition, channel strategy, agency selection, etc), present the idea, and request resources for approval.
Gain insights and learn the know-how on how to achieve break-even points from different industry aspects: Real Estate, InsurTech, startup, etc.
An all-rounded digital marketing leader with 15+ years of global experience in corporate, agency and startup environment through innovation, performance and Martech.
Philip currently heads up the group marketing function at Great Eagle Holdings and leads the marketing strategy of the group’s real estate, co-working space, hotels, shopping malls, as well as, food and beverages businesses.
Philip headed up the digital marketing department of Aviva HK and was also part of the EXCO and founding team to launch the 1st digital life insurer, Blue which is a JV of Tencent.
As the head of digital marketing, he oversaw the customer acquisition, digital journey (UI/UX) and digital analytics functions. He managed to generate 300M+ impressions, 300K+ website visits, 100K quotations, 3M+ viral video views, and won multiple top tier marketing awards beating the largest insurers.
He became an EXCO member and owner of the engagement with the agency’s largest client, Google’s global marketing team to support their end to end Digital Lead Generation, Campaign Management and Performance Measurement, for 20 Google country teams.
Philip is also the Co-Founder and Head of Marketing of Furrenz Pet Sitters since 2013, a bootstrap company growing it from a 2 people to a team of 20 that achieved 6 months break even to end up being recognised as HK’s industry leader.
Philip holds a Master degree in Management Science from University of Waterloo and a post graduate Certificate in Marketing from University of Toronto.
Project Presentation: Strategic Plan Pitching the CEO
Demonstrate new skills on LinkedIn when you graduate with an smart certificate upon 100% of completion of the program
Don't worry we got you covered - join Philip in a free live session on 1 Dec - 8 PM HKT where you get to learn how to formulate an effective growth marketing strategy, plan & budget with actionable approaches
Learn more about the free course
This course is designed to take students from an intermediate level who have at least 5+ years of working experience in the marketing field and want to move up at work.
Knowledge of marketing is necessary and this course will not be suitable for recent graduates and non-marketers, as the course will not cover fundamentals or the basics of marketing.
A passion for action: Through your participation, you will build a marketing strategy and plan to improve long-term career prospects.
Problems: Share with us the challenges that you are facing in your everyday marketing life. It will be a good example for everyone to learn and help each other to overcome together.
You can click on Apply Now and you will be redirected to a checkout page connecting to an online payment process. Afterward, you will receive a confirmation email from GMA.
Yes! The course is designed for busy professionals just like you with a full-time work commitment.
The course will be held on Wednesday evening and students are expected to complete the course in 5 weeks with 2.5 hours per session. If you miss a session or two, GMA offers online recording videos to help you catch up.
The PowerPoint slides will be in English, while the course of the class will be held in Cantonese.
Participation matters! If you are not able to show up in class, you will have to study notes, PPT and recordings to ensure that you keep up with the curriculum.
Yes, GMA will provide a certificate when a student successfully completes the 5 weeks course. We will provide you with the PowerPoint slides, checklist and templates from the curriculum and it will also be uploaded to our online platform for your lifetime access.