Learn from Execution to Management

Growth Hacking & Digital Marketing

How to go from $10K ad budget to a $30M department budget?

Philip Chau, Director of Strategic Marketing, Great Eagle Holdings

DATE : 28 APR - 10 JUN

5 Weeks (Onsite/Virtual)  | Real-World Practices

Normal ends 26 Apr
Get CurriculumApply Now

Course Overview

Free Course Preview

What will I learn?

Assuming your time and speed equals a raise, but you’re still being left behind? Learn how to fast-track your career and build high level business strategy.

Growth Strategy

Formulate a marketing strategy with models, MarTech & AdTech that strike a balance between ambition and achievability.

Plan & Budget

Build a data & performance-driven plan & budget proposal with proven templates that’ll drive results.

Resource, People & Execution

Getting the right network and relationship within and outside your company, including managing agencies & consultants.

Collaboration, Approval & Recognition

A guide to grow a brand for your & team both internally & externally in order to boost employee engagement & productivity.

Impact, Legacy & Career Growth

Adopt a structural approach to gain company recognition and fast-track yourself for the next promotion or job offer.

Structure of Program

Real World Case Studies

5 live courses with real life problems for you to apply the learning on the job and we also welcome learners to bring your problems to the class so that we tackle challenges together.

Scenario-Based Learning

In order to apply the skills learned in real-life job situations, you will be placed in a group project to make major marketing decisions, which reflects your analysis and problem solving skills.

Prepare a pitch to CMO

You will act as a manager to create a real-world strategic plan (create value proposition, channel strategy, agency selection etc) and present the idea and request resources for approval.

7+ strategy &
management toolkit

Get a comprehensive marketing leadership materials- tips, templates and checklists that has been customised for any industry:

  • Strategic Marketing Framework Template
  • Customer Value Proposition Framework
  • Budget & Forecast Template & Worksheet
  • Agency Request for Proposal Evaluation Template
  • Marketing Strategy & Planning Tools References
  • Presentation & Pitching Checklist & Tips
  • Marketer Hiring Checklist & Tips
  • More in the course only!
Grab free templates

Real-world scenario to connect

Real Estate/ Great Eagle Holdings

Gain insights on how a multi-business real estate global corporation leverage data, marketing innovation and martech to disrupt a traditional industry.

InsurTech/FinTech - Blue HK

Learn how to generate tens of millions online impressions, hundreds of thousands traffic, tens of thousands quotations by being both innovative and target-driven.

Google x MRM/McCann

Create a brand new lead generation campaign for Google and implement it across 20+ countries while winning a $20M+ revenue/budget.

Prerequisites

Who should apply?

  • Experienced marketers with 5+ years experience who wish to move to senior management
  • Sophisticated Agency background who want to upskill and move to in-house corporate setting
  • Biz Owner/ MBAs with 5+ years experience who aspire to drive company growth by martech

Who should not apply?

  • Fresh grads & non-marketer who are looking for forward for a career switch
  • Marketers who has less than 3 years experience as the course will not cover fundamentals
  • Marketing Directors, VPs, CMOs are overqualified for this course

Book a 15-min call

Got a question? Schedule a call with our consultant to advise if your background fits and learn the key takeaways

About the Trainer

Philip Chau

An all-rounded digital marketing leader with 15+ years of global experience in corporate, agency and startup environment through innovation, performance and Martech.

Director of Strategic Marketing
Founding member of insurtech, Blue
Gained marketing recognition
by MRM/McCann
Multi-award winning industry leader
Education: Management & Marketing

GMA Alumni Are From

Curriculum

Lesson 1: Growth Strategy
  • Build a strategy that achieve the objectives and create value
  • Leverage the latest in digital and marketing innovation to drive real growth
  • Case Sharing: From an InsurTech/FinTech to a multi-award winning industry leader
  • Assignment: Create a strategy framework
Lesson 2: Plan & Budget
  • Develop a solid plan and budget to deliver strategy and business value
  • Build a data and performance driven plan and budget that will drive results and growth
  • Case Sharing: Growth of an InsurTech/FinTech generating 3 Million video views to 100 millions of online impression and attract direct sales
  • Assignment: Create an annual budget plan
Lesson 3: Resource, People & Execution
  • Compile deliverable strategy and execute the plan
  • How to leverage external help - agencies, consultants
  • Case Sharing: How a real Estate company deliver complex multi channel campaign with a small team
  • Assignment: Create an agency brief and request for proposal (RFP)
Lesson 4: Collaboration, Approval & Recognition
  • How to ensure you and your team is perceived positively internally and externally
  • Measuring your performance, value and achievements
  • Strategies on how you can move up the organisation
  • Case Sharing: Real Estate company tries sell innovative digital campaign to a more traditional audience 
  • Assignment: Presentation to showcase your campaign success and how to ask for more budget in front of EXCO member
Lesson 5: Impact, Legacy & Career Growth
  • Steps on how to present your achievement and gain company recognition
  • What is innovation? A new technology that will drive real growth
  • Guide on how to prepare yourself for the next promotion or job offer
  • Case Sharing: Create a new lead generation concept with Google x Digital Agency across 20+ countries and win a $20M+ revenue/budget 
  • Group Presentation: Present an overall strategy, plan and resources based on the assignment done previously
Get Curriculum!

Application

Onsite Learning

Onsite + Livestream options

Apply before 26 Apr
HKD$ 4,500

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Regular: HKD$ 4,500
Save $400
HKD$ 4,100

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Regular: HKD$ 4,500
Save $500
HKD$ 4,000

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Regular: HKD$ 4,500
Growth Management + Marketing
HKD$ 12,500

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Apply before 26 Apr
Watch Course Preview
How to create a marketing strategy + templates

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Enter your email to access

Virtual Learning

Online livestream only

Apply before 26 Apr
HKD$ 3,400

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Regular: HKD$ 3,400
Save $300
HKD$ 3,100

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in

Regular: HKD$ 3,400
Save $400
HKD$ 3,000

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in

Regular: HKD$ 3,400
Growth Management + Marketing
HKD$ 9,100

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in

Apply before 26 Apr
Watch Course Preview
How to create a marketing strategy + templates

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in

Enter your email to access

Dates

28 Apr - 10 Jun
28 Apr, 5, 13, 27 May & 10 Jun
Onsite Learning
Wed | 28 Apr, 5 May |
Thur | 13, 27 May, 10 Jun |

Need help & advice?

Book a Call

Through Growth & Achievement

Demonstrate new skills on LinkedIn when you graduate with an smart certificate upon 100% of completion of the program

F.A.Q

How can I get a lesson preview before enrolling to the course?

Don't worry we got you cover - join Philip on a free live session on 25 Mar - 8PM HKT where you get to learn how to create a marketing strategy & customer value proposition with a data-driven approach.

Learn more about the free course

Are there any prerequisites for the course?

This course is designed to take students from an intermediate level who have at least 5+ years of working experience in the marketing field and who wants to move up at work.

Knowledge of marketing concepts is necessary and this course will not be suitable for recent graduates and non-marketers, as the course will not cover fundamentals or the basics of marketing.

What do I need to bring while attending the course?

Your Laptop: Whether you are attending the class onsite or online, the curriculum is designed for participants to be actively involved in their personal computers to access exclusive course materials (templates, worksheets, checklists, etc.)

A passion for action: Through your participation, you will build a marketing strategy and plan to improve long term career prospects.

Problems: Share with us the challenges that you are facing in your every-day marketing life. It will be a good example for everyone to learn and help each other to overcome it together.

How can I pay?

You can first choose your desired learning option (Onsite/ Virtual), then click on Apply Now and you will be redirected to a checkout page connecting to an online payment process. Afterwards, you will receive a confirmation email from GMA.

Can I work full-time while participating in the course?

Yes! The course is designed for busy professionals just like you with a full-time work commitment.

The course will be held on Wednesday & Thursday evening and students are expected to complete the course in 5 weeks with 2.5 hours per session. If you miss a session or two, GMA offers online recording videos to help you catch up.

What is the language and format of the course?

The powerpoint slides will be in English, while the course of the class will be held in Cantonese.

What if I can’t attend the course due to important matters?

Participation matters! If you are not able to show up in class, you will have to study notes, PPT and recordings to ensure that you keep up with the curriculum.

Will you provide a cert and other resources after the course?

Yes, GMA will provide a certificate when a student successfully completes the 5 weeks course. We will be providing you the powerpoint slides, checklist and templates from the curriculum and it will also be hosted on our online platform for your lifetime access.

Got a question?

Book a Call

Growth Marketer Academy is the 1st growth marketing school in Asia. We have footprints in 5 cities (Hong Kong, Taiwan, Manila, Singapore, Jakarta) and equipped over 1000+ marketers with actionable tactics.

Hong Kong: 703A4, Sunbeam Centre, 27 Shing Yip St, Kwun Tong, Hong Kong

Taiwan: 7F, No. 178, Section 1, Keelung Road, Taipei, 110, Taiwan

Malaysia: No. 1, Jalan Pinang Level 30, Menara Prestige, 50450 Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

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