1st Growth Essential Bootcamp (Product Focus) in Asia

Curriculum

Unit 1.

Introduction to Growth

How a startup did marketing, before growth hacking?
How growth hacking disrupted startups
Modern evolution of growth

Unit 2.

Growth fundamentals & methodologies

Defining north star metrics & growth metrics
Deepdive into mini-metrics
Introduction to growth loop & multipliers

Unit 3.

Growth Analytics

Setting up metrics, tracking plan for your startup
Introducing 3rd parties analytics tools (e.g. Mixpanel / Google Analytics)
How to turn data into actionable insights

Unit 4.

Growth Process & Running Experiments

How to build up a hyper loop process to run experiments
Mentality on experimentation
How to evaluate, predict & analyze A/B tests

Unit 5.

Experimentation Deepdive

Experimentation research - how to spot potential experiment opportunities
How to properly design a MVP for your experiment
Writing an experimentation requirement document
Introducing Chi Squared test, Power Analysis

Unit 6.

User Experience, User Psychology & User Research

How to pair customer experience & growth together
How to understand users deeper to design better growth experiments
Learning about designing user research sprint

Unit 7.

Acquisition Strategy

Modern growth strategies on acquisition
Applying growth loop into acquisition
How to create a balanced strategy on acquisition channels
Case studies on formulating paid strategy

Unit 8.

Retention & Monetization Strategy

Importance of retention & churn management
How to drive retention strategy
Customer Lifetime Value introduction
Defining your users’ lifecycle and create CRM plan

Unit 9.

Building Growth Stacks, Careers, Being 1st Growth in Company, Trends

As final unit, we will be focusing on practical to-do when heading back to your company and drive growth
How to create a growth stack (in house and 3rd party)
What career path a growth hacker could expect
As the 1st growth person, what you should do to pitch the management
What’s the latest trend in growth nowadays

I'm interested!

The Corporate Gap is Growing...

To adapt to the rapid-changing digital world, businesses possessing a growth mindset would gain a huge competitive advantage than those who don’t. Even Fortune 100 & 500 companies e.g. PepsiCo, McDonalds, Johnson & Johnson scrapped the CMO position and replaced it with MarTech positions.

Do you know?

80%

of companies don't make data-driven marketing decisions

Source: Data-Driven Marketing

Do you know?

10x

Startup growth is all about 10x, rather than 10%

Source: Growth Manager in unicorn startup

Do you know?

83%

83% of marketers don't use landing page A/B tests to improve conversion rates.

Source: Hubspot

Same renowned learning experience, now available for product growth!

trained

1,000+

Marketers & Founders in 5 cities

aligned

50+

Trainers

Organized

Growth Marketing Bootcamps in HK, TW & Asia

RATINGS

8.5+

Hold 8 bootcamp

Growth Marketer Academy is the 1st growth marketing school in Asia. We have footprints in 5 cities (Hong Kong, Taiwan, Manila, Singapore, Jakarta) and equipped over 1000+ marketers with actionable tactics.

Hong Kong: C2, 7/F, Startex Industrial Building, 14 Tai Yau Street, San Po Kong, Hong Kong

Taiwan: 7F, No. 178, Section 1, Keelung Road, Taipei, 110, Taiwan

Malaysia: No. 1, Jalan Pinang Level 30, Menara Prestige, 50450 Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

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Growth Essential Bootcamp (Product Focus)

1st in Asia｜Upskill Your Team｜Product Growth

Proudly Helped Them Grow...

Through Growth & Achievement

Curriculum

The Corporate Gap is Growing...

Same renowned learning experience, now available for product growth!

Ready to drive product growth? Join our list!