Growth Marketing Bootcamp

Learn Growth Marketing 360° Apply 15+ tools & analytics hands-on.

Everything you need to know from Landing Page, Paid Ads to Automation.

DATE : 7 JUL- 24 SEPT

12 Weeks (Onsite/Online)  | Real-World Projects

Special ends 19th June
Get CurriculumApply Now!

Learn Multi-Channel Marketing

Build & Optimize an Online Funnel for Conversion

Spend Ad budgets $$ to Acquire Real Customers

Growth Marketing Mentors to Empower You with the Best Practices

growth-marketing

Bootcamp Learning Experience

Onsite learning or livestream options for you to choose

Pro-tips from 7+ top growth marketers in startups and renowned companies

Work with other marketers to stimulate real working environment

An industry-ready portfolio to impress potential employer

Lifelong access to recordings & materials with 25+ exercises

Alumni network of marketers from Chanel, Microsoft, Pepsi...

How You'll Learn

Learn-by-doing

Get hands dirty, open laptop to use full suite of martech tools

Real-World Projects 

Plan, launch & optimize a campaign with mentor consultation

Flexible Learning

Attend the bootcamp onsite or livestream from anywhere 

Master 15+ Tools Hands-on

Who is this for?

Marketers, Business owners & Senior executive striving to lower acquisition cost

Job seekers who lack real-world experience in marketing

Who wants to learn holistic growth marketing systematically

Learn from the Practitioners!

Our Growth Marketing trainers & mentors are from DJI, Dyson, eatigo, Foodpanda, Google, MoneySmart, Shopify

Samson Fong
Head of Marketing and Partnership YAS Insurtech at #ex-eatigo #ex-honestbee #ex-DJI

A design graduate who turned into a start-up enthusiast. Experienced in e-com, digital marketing and growth strategy with histories serving international consumer tech giants and F&B startups.

Elizabeth Kwong
Head of Content, MoneySmart. #SEO #eX-Zalora #ex-RocketInternet

As a growth marketer with 10+ years of experience, Elizabeth was the founding member and first hire of MoneySmart Hong Kong. She spearheaded a 360 content strategy that has grown website traffic to over 6.4M sessions in last 12 months, while organic search traffic takes wings with 756.51% YoY increment.

Terrence
Co-founder KICK ADS. #ex-Google #ex-Foodpanda

Eric Kwok
Digital Marketing Manager, Telecom Enterprise #LeadGeneration #LandingPage

I implemented digital strategy for a listed beauty company to generated HKD300m net profit in 2 years. I am a digital marketing manager in an enterprise with 24k+ employee to grow its mobile app. I also run idontknowdigital.com to share my experience on growth marketing.

Si Quan
Customer Success and Marketing Manager, Ahrefs #ContentStrategy

Si Quan is the Customer Success and Marketing Manager at Ahrefs, an industry-leading SEO tool. SQ has 5 years of digital marketing experience, and has helped several tech companies grow their traffic and sales via content marketing and SEO.

Emilie Cheung
ex-Digital Manger, OMD Hong Kong #PerformanceMarketing #VirtualBank

Equipped with 6+ years intensively hands-on digital marketing and analytical background, Emilie helps businesses make their marketing communication more human with technology, by turning digital knowledge into effective digital marketing strategies.

Frankie Ng

Country Lead, Shopify. #e-Commerce

Frankie is the Country Lead for Shopify in Hong Kong. In his 2 years in Shopify, he grew Shopify Plus by working with large clients like Red Bull, Nestle, and Ring. Before that he worked 3 years in P&G as an account executive. Now his focus is on helping Hong Kong entrepreneurs grow their online presence and take their brands global.

Tim Chan

Founder of Growth Marketer Academy #Founder #Startups

Founder of Growth Marketer Academy. Help 100+ fundraised startups & corporates to grow.
#GMA

Julian Leung

Ex-Product Localization Manager of Airbnb, APAC #ProductLocalization

Specialized in international expansion and localization with 7+ years of experience in digital product management. As one of the earliest employees in Airbnb APAC, he managed a team of 30+translators for 10 APAC languages and led products for growth in the China market with 14+ team members.

Whitney Chui

Assistant Director of Growth, Toby #CRM #Search #ProductGrowth
Samson Fong
Samson Fong
Head of Marketing and Partnership YAS Insurtech at #ex-eatigo #ex-honestbee #ex-DJI
Samson Fong
Elizabeth Kwong
Elizabeth Kwong
Head of Content, MoneySmart. #SEO #eX-Zalora #ex-RocketInternet
Elizabeth Kwong
Terrence
Terrence
Co-founder KICK ADS. #ex-Google #ex-Foodpanda
Terrence
Eric Kwok
Eric Kwok
Digital Marketing Manager, Telecom Enterprise #LeadGeneration #LandingPage
Eric Kwok
Si Quan
Si Quan
Customer Success and Marketing Manager, Ahrefs #ContentStrategy
Si Quan
Emilie Cheung
Emilie Cheung
ex-Digital Manger, OMD Hong Kong #PerformanceMarketing #VirtualBank
Emilie Cheung
Frankie Ng
Frankie Ng
Country Lead, Shopify. #e-Commerce
Frankie Ng
Tim Chan
Tim Chan
Founder of Growth Marketer Academy #Founder #Startups
Tim Chan
Julian Leung
Julian Leung
Ex-Product Localization Manager of Airbnb, APAC #ProductLocalization
Julian Leung
Whitney Chui
Whitney Chui
Assistant Director of Growth, Toby #CRM #Search #ProductGrowth
Whitney Chui

Curriculum

Be a data-driven marketer in 100 hours

Growth Framework
  • What is growth marketing?
  • Growth channels & skills
  • Metrics that matter - AAARRR
  • E-commerce site structure & content assets
Audience & Messaging
  • Buyer personas
  • Write persuasive messaging & copywriting for conversion purpose
  • How to design without a designer
Landing Page & Content Funnel
  • How to design & develop a landing page
  • Content as a funnel to convert leads to clients
  • SEO & keyword research
Attraction & Acquisition (1)
  • Paid Marketing - Social Media Ads
  • Target your audience
  • AD placements, budgets & creatives
  • Ad retargeting, A/B testing & Iteration
Attraction & Acquisition (2)
  • Search Engine Optimization (SEO)
  • Paid Marketing - Search Engine Marketing (SEM) - Google Search Ads
Attraction & Acquisition (3)
  • Paid Marketing - Search Engine Marketing (SEM) - Google Display Ads
  • Analyze your competitor PPC
Analytics & Analysis
  • Google Analytics break-down
  • How to set up goals in GA to track the conversion
  • How to set up Heatmap tracking
  • How to analyze the key metrics
Step-by-Step Guide to Launching a Product/Campaign
  • Go-to-market strategy
  • How to market your product via chatbot
  • Automate your marketing
Segmentation & CRM
  • Tag & Segment your users
  • Set up time-triggered & event-triggered drip emails
  • Remarketing via Email Marketing to match the user journey
Intro to Technical Marketing
  • Competitor scraping
  • Integrate various applications to automate your online business
  • Referral marketing
Internal Demo Day
  • Get hands dirty. Apply the growth marketing strategy to build an online funnel in real.
  • Share your strategies with judges and gain insights & learnings from your peers.
Real-World Project
  • Spend real $ to market a real product / service with teammates
  • Access the tactics of alumni to achieve great ROAS
Growth Framework
  • Growth Framework
  • Growth channels & skills
  • Metrics that matter - AAARRR
  • Online Selling - Site Structure & Content Assets
Audience & Messaging
  • Buyer personas
  • Write persuasive messaging & copywriting for conversion purpose
  • How to design without a designer
  • Creative Online Ad Design
Landing Page & Content Funnel
  • How to design & develop a landing page
  • Content as a funnel to convert leads to clients
  • SEO & keyword research
Attraction & Acquisition (1)
  • Paid Marketing - Social Media Ads
  • Target your audience
  • AD placements, budgets & creatives
  • Ad retargeting, A/B testing & Iteration
Attraction & Acquisition (2)
  • Search Engine Optimization (SEO)
  • Paid Marketing - Search Engine Marketing (SEM) - Google Search Ads
Attraction & Acquisition (3)
  • Paid Marketing - Search Engine Marketing (SEM) - Google Display Ads
  • Analyze your competitor PPC
Analytics & Analysis
  • Google Analytics break-down
  • How to set up goals in GA to track the conversion
  • How to set up Heatmap tracking
  • How to analyze the key metrics
Step-by-Step Guide to Launching a Product/Campaign
  • Go-to-market strategy
  • How to market your product via chatbot
  • Automate your marketing
Segmentation & CRM
  • Tag & Segment your users
  • Set up time-triggered & event-triggered drip emails
  • Remarketing via Email Marketing to match the user journey
Intro to Technical Marketing
  • Competitor scraping
  • Integrate various applications to automate your online business
  • Referral Marketing
Internal Demo Day
  • Get hands dirty. Apply the growth marketing strategy to build an online funnel in real.
  • Share your strategies with judges and gain insights & learnings from your peers.
Real-World Project
  • Share your achievement with your classmates.
  • Access the tactics of alumni to achieve great ROAS! (from 4:1 to 200:1)

About the Bootcamp

1,000+

Alumni in Asia

12+

Bootcamp in HK, TW & MY

8.5+

Average Course Rating

Alumni Rate The Course 8.5+/ 10

"I learnt skills and concept of growth marketing from the course, e.g. funnel concept, which helps me a lot to advance my digital career."

Desmond|Assistant Manager (Digital Marketing). Sino Land Co. Ltd

“I came across new knowledge including funnel concept, tactics of optimization, etc. I hope the real practices taught here can advance my career."

Kinni | Performance Marketing Specialist, YOOX-Net-a-Porter Group

“In 1st cohort, I am both a company partner and a participant. To me, the knowledge and mindset taught by the trainers here will go a long way for me as an entrepreneur in the next 5-10 years."

Joy | Founder, Swag Hair

"My biggest gain is the hands-on exp. of launching campaign & ad myself, so I can leverage what I learnt to push agency to work better in daily work."

Fion | Digital Marketing Manager, Swire Properties

"I learnt things e.g. landing page design, Google Analytics, and performance optimisation. The hands-on experiences will definitely help my own business"

Yuki|Founder & Consultant .
The Kirsche Studio

“As a student without solid marketing background, I'm really glad that we can perform hands-on marketing campaigns for our company partners."

Billie|Senior Product Manager. Agorize

"After the bootcamp, I've got a firm grasp of the newest trends in the digital marketing field, which an in-house marketer usually lack."

Rachel|Marketing . HK Listed Bank

"I learnt various tools & knowledge of growth marketing which I can apply immediately in the hands-on session & team project!"

William | Manager & Prime English Author of 《爆Like》

"I learnt things e.g. landing page design, Google Analytics, and performance optimization. The hands-on experiences will definitely help my own business"

Grace | Co-Founder, Smiling Baby Limited

What's the biggest change after the bootcamp?

Click to read alumni story

Jennifer Tam

Marketing Manager,
Chicks

We used to rely on agencies for our campaigns. After the bootcamp, we shifted more back to in-house -- Jennifer

Kinni Yau

Performance Marketing Specialist, YOOX NET-A-PORTER

I made a career transition to my desired job in performance marketing 2 month right after the bootcamp -- Kinni

Tommy Tse

SCMP Assistant Manager in Data

I learned how to look at data in a more structured way, and figure insights to achieve business growth -- Tommy

Our Bootcamp Alumni Are From...

What Our Alumni Achieved In The
Real-World Projects

Click to read alumni story

Book a 10-min call

Got a question? Schedule a call with our consultant to advise if your background fits and learn the key takeaways

Let's Talk!

Application

Onsite Learning

Onsite + Livestream options

Apply before 19th June
HKD$ 10,400
Normal: HKD$ 13,000
Save $700
HKD$ 9,700
Special: HKD$ 10,400
Save $1100
HKD$ 9,300
Special: HKD$ 10,400
10% Off
HKD$ 9,360
Special: HKD$ 10,400

Virtual Learning

Online livestream only

Apply before 19th June
HKD$ 7,800
Normal: HKD$ 9,750
Save $500
HKD$ 7,300
Special: HKD$ 7,800
Save $800
HKD$ 7,000
Special: HKD$ 7,800
10% Off
HKD$ 7,020
Special: HKD$ 7,800

Dates

7 Jul - 24 Sept
8 Onsite/Virtual Sessions
19:30 - 22:30 | 7, 14, 21, 28 July
20:30 - 22:30 | 11, 25 Aug, 8 Sept
Every Wednesday except 24 Sept
4 Virtual Classrooms
19:30 - 22:30 | 4, 18 Aug, 1 Sept
20:30 - 22:30 | 15 Sept
Venue

2/F, Shinyam Commercial Building, 161-163 Johnston Road, Wan Chai

We Assure You

  1. Guaranteed refund 50% training fee by the end of the 3rd lesson as you attend all the lessons and finish all assignments if you decide to quit. No question asked.
  2. PPT & recordings of each session for lifetime review if you miss any class.
  3. A learning community to help you when you're stuck

What else you will get outside the lesson

  1. GMA alumni network of marketers from Chanel, Microsoft, Pepsi....
  2. Life-long access to all the class materials with updates
  3. Graduation certificate to showcase on LinkedIn
  4. An industry-ready portfolio to impress potential employer.

Through Growth & Achievement

Demonstrate new skills on LinkedIn when you graduate with an e-Certificate upon 100% of completion of the program

F.A.Q

I have 0 experience in digital marketing and I have no idea what ROAS or conversation rate mean. Can I still apply?

Of course you can! Some of our alumni don’t come from a digital marketing background but still made successful career changes after completing the bootcamp. Do keep in mind that you will have to put in more effort than others and embrace the heavy use of martech tools once you finish the project, you will have a marketing portfolio to demonstrate your skill to potential employers! If you are determined and willing to work hard, you are ready to join! 

I am an experienced marketer. What can I learn from the Bootcamp?

Our bootcamp covers multi-channels marketing and hands-on practice, taking experienced marketers’ career growth to the next level. If you’re only familiar with 1-2 martech tools, you will gain comprehensive  knowledge of the  full marketing funnel to further advance your career. If you happen to be  a marketing manager who lacks first-hand experience using martech tools, the massive hands-on practice in our bootcamp will help you better manage your team or digital marketing agency to achieve better results.

I have no experience in running marketing projects, will I be able to do a good job?

Unlike conventional marketing courses, you and your teammates will have the rare opportunity to receive guidance from a seasoned growth marketing mentor. Your mentor will offer consultation time to help you execute and optimize your project. 

The bootcamp doesn’t seem easy. What if I have difficulty understanding?

We offer an exclusive Facebook group for students to raise questions. Our experienced trainers & teaching assistants will help answer your questions and ensure you can keep up with the class.

Anything I need to prepare before attending bootcamp?

Not much. You can quickly go through our alumni story to get a basic understanding of the bootcamp. You do need to prepare an additional budget of $890 (max) in the 1st class to cover for the marketing tools & Ad spends of your team project. The money won’t go through GMA since your team will be managing it. Be ready to get your hands dirty! 

Why do I have to book a call with a consultant first? Can’t I just enroll?

Our 12-week bootcamp offers not only heavy loaded courses but also execution of a real-world project. We want to talk to you first to ensure you are fully aware of the time and effort you will be dedicating for the following months. If you are a marketer with experience, this call is to help you assess how much our curriculum overlaps with your current knowledge. Once we ensure the bootcamp is in your best interest, we will assist you with the enrollment process.

Can I cancel the enrollment & ask for a refund after the bootcamp starts?

If you believe this bootcamp is not what you need, please make a request by the end of the 3rd class for us to give you a 50% unconditional refund. Do note that you must complete the first 3 lessons and finish all the assignments to be eligible. 

Can I take personal leave during the bootcamp?

We value participation and don’t want you to miss anything. If you are truly unable to show up for class, please study the notes, slides, and class recordings to ensure you don’t fall behind.

What languages will be used in class?

Classes will be conducted in Cantonese while slides and materials will be in English.

Did we miss your question? Drop us a line and we will get back within 24 hours.