Growth Marketing Bootcamp

12 Weeks (4 - 8 hrs/week) | 10 Aug - 30 Oct | Real-World Projects

Learn Growth Marketing 360° Apply 20+ tools & analytics hands-on (everything from Landing Page, Paid Ads to Automation)

Enroll by 27 JUL to get extra free courses

Learn Multi-Channel Marketing, in GMA Only

Build & Optimize an Online Funnel for Conversion

Spend Ad budgets $$ to Acquire Real Customers

Startup Mentors to Empower You with the Best Practices

growth-marketing

How you'll learn

Master 20+ Tools Hands-on

We teach you the essentials with hands-on approach.

digital-marketing-tools

Real-World Project

You do it yourself to grow a real-world business.

project-implementation

3x Project Mentoring Session

Growth mentors review the project so you perfect it!

project-mentoring

Resources You'll Get

Apply Now!

How our Alumni Grew Real-World Businesses

Click to read alumni story

Apply Now!

Who is this course for?

  1. Who wants to learn holistic growth marketing systematically
  2. Business owners, marketers & BD striving to lower acquisition cost
  3. Job seekers who lack real-world experience in marketing

Is this course right for me?

Book a 20-min call. Our consultant is here to advise if your background is a fit & answer your questions.

Learn from the Best!

10+ trainers are growth practitioners from DJI, Ahrefs, Dyson, eatigo, GoGoVan, MoneySmart, Shopify, Skyscanner, Xiaomi

Elizabeth Kwong
Head of Content, MoneySmart. #SEO #eX-Zalora #ex-RocketInternet

As a growth marketer with 10+ years of experience, Elizabeth was the founding member and first hire of MoneySmart Hong Kong. She spearheaded a 360 content strategy that has grown website traffic to over 6.4M sessions in last 12 months, while organic search traffic takes wings with 756.51% YoY increment.

Katie Choy
Senior Ecommerce Manager, Dyson #GoToMarket #CRM #ex-Microsoft

Specialized in e-commerce, CRM & digital strategy. #Ex-Microsoft #Ex-Sony

Julian Leung
Ex-Product Localization Manager of Airbnb, APAC #ProductLocalization

Specialized in international expansion and localization with 7+ years of experience in digital product management. As one of the earliest employees in Airbnb APAC, he managed a team of 30+translators for 10 APAC languages and led products for growth in the China market with 14+ team members.

Samson Fong
Cluster Marketing Manager (Hong Kong, Singapore, Korea). #ex-DJI #ex-Xiaomi

A design graduate who turned into a start-up enthusiast. Experienced in e-com, digital marketing and growth strategy with histories serving international consumer tech giants and F&B startups.

Vincent So
Senior Product Manager (Growth), Unicorn Travel Startup #A/Btesting #GrowthHack #Reforge

Vincent leads a growth team of 5 focus on driving core company metrics, conversion & retention enhancement and monetization. He was in the growth team of GoGoVan & OneSky driving acquisition channels. He's also a Reforge 2015 alumni - a Silicon Valley founded program for growth professionals.

Si Quan
Customer Success and Marketing Manager, Ahrefs #ContentStrategy

Si Quan is the Customer Success and Marketing Manager at Ahrefs, an industry-leading SEO tool. SQ has 5 years of digital marketing experience, and has helped several tech companies grow their traffic and sales via content marketing and SEO.

Emilie Cheung

ex-Digital Manger, OMD Hong Kong #PerformanceMarketing #VirtualBank

Equipped with 6+ years intensively hands-on digital marketing and analytical background, Emilie helps businesses make their marketing communication more human with technology, by turning digital knowledge into effective digital marketing strategies.

Eric Kwok

Digital Marketing Manager, Telecom Enterprise #LeadGeneration #LandingPage

I implemented digital strategy for a listed beauty company to generated HKD300m net profit in 2 years. I am a digital marketing manager in an enterprise with 24k+ employee to grow its mobile app. I also run idontknowdigital.com to share my experience on growth marketing.

Patrick Yip

Ex-Growth Manager, Skyscanner #ProductMarketing #B2B

Ex-Growth Manager at Skyscanner. Previously leading marketing and traction growth at early stage startups backed by World-Famous VC including 500 Startups.

Tim Chan
Founder of Growth Marketer Academy #Founder #Startups

Founder of Growth Marketer Academy. Help 100+ fundraised startups & corporates to grow.
#GMA

Elizabeth Kwong
Head of Content, MoneySmart. #SEO #ex-Zalora #ex-RocketInternet
Eric Kwok
Digital Marketing Manager, Telecom Enterprise #LeadGeneration #LandingPage
Katie Choy
Senior Ecommerce Manager, Dyson #GoToMarket #CRM #ex-Microsoft
Samson Fong
Cluster Marketing Manager, eatigo. #ex-DJI #ex-Xiaomi
Julian Leung
Ex-Product Localization Manager of Airbnb, APAC #ProductLocalization
Vincent So,
Senior Product Manager (Growth), Travel Startup #A/B testing #GrowthHack #Reforge
Frankie Ng, Country Lead (HK & TW), Shopify #e-Commerce
Si Quan,
Customer Success and Marketing Manager, Ahrefs #ContentStrategy
Emilie Cheung,
ex-Digital Manger, OMD Hong Kong #PerformanceMarketing #VirtualBank
Patrick Yip,
Ex-Growth Manager, Skyscanner #ProductMarketing #B2B
Tim Chan
Founder of Growth Marketer Academy #Founder #Startups

What's the biggest change after the bootcamp?

Click to read alumni story

Jennifer Tam

Marketing Manager,
Chicks

We used to rely on agencies for our campaigns. After the bootcamp, we shifted more back to in-house -- Jennifer

Kinni Yau

Performance Marketing Specialist, YOOX NET-A-PORTER

I made a career transition to my desired job in performance marketing 2 month right after the bootcamp -- Kinni

Tommy Tse

SCMP Assistant Manager in Data

I learned how to look at data in a more structured way, and figure insights to achieve business growth -- Tommy

Alumni rate the course 8.5+/ 10. Hear what they say

“I came across new knowledge including funnel concept, tactics of optimization, etc. I hope the real practices taught here can advance my career."

Kinni | Performance Marketing Specialist, YOOX-Net-a-Porter Group

“In 1st cohort, I am both a company partner and a participant. To me, the knowledge and mindset taught by the trainers here will go a long way for me as an entrepreneur in the next 5-10 years."

Joy | Founder, Swag Hair

"My biggest gain is the hands-on exp. of launching campaign & ad myself, so I can leverage what I learnt to push agency to work better in daily work."

Fion | Digital Marketing Manager, Swire Properties

"I learnt skills and concept of growth marketing from the course, e.g. funnel concept, which helps me a lot to advance my digital career."

Desmond|Assistant Manager (Digital Marketing). Sino Land Co. Ltd

"I learnt things e.g. landing page design, Google Analytics, and performance optimisation. The hands-on experiences will definitely help my own business"

Yuki|Founder & Consultant .
The Kirsche Studio

“As a student without solid marketing background, I'm really glad that we can perform hands-on marketing campaigns for our company partners."

Billie|Senior Product Manager. Agorize

"After the bootcamp, I've got a firm grasp of the newest trends in the digital marketing field, which an in-house marketer usually lack."

Rachel|Marketing . HK Listed Bank

"I learnt various tools & knowledge of growth marketing which I can apply immediately in the hands-on session & team project!"

William | Manager & Prime English Author of 《爆Like》

"I learnt things e.g. landing page design, Google Analytics, and performance optimization. The hands-on experiences will definitely help my own business"

Grace | Co-Founder, Smiling Baby Limited

Our Bootcamp Alumni Are From...

Curriculum

Be a data-driven marketer in 100 hours

1.
Growth Framework
  • Growth Framework
  • Growth channels & skills
  • Metrics that matter - AAARRR
  • Online Selling - Site Structure & Content Assets
2.
Audience & Messaging
  • Buyer personas
  • Write persuasive messaging & copywriting for conversion purpose
  • How to design without a designer
  • Creative Online Ad Design
3.
Landing Page & Content Funnel
  • How to design & develop a landing page
  • Content as a funnel to convert leads to clients
  • SEO & keyword research
4.
Attraction & Acquisition (1)
  • Paid Marketing - Social Media Ads
  • Target your audience
  • AD placements, budgets & creatives
  • Ad retargeting, A/B testing & Iteration
5.
Attraction & Acquisition (2)
  • Search Engine Optimization (SEO)
  • Paid Marketing - Search Engine Marketing (SEM) - Google Search Ads
6.
Attraction & Acquisition (3)
  • Paid Marketing - Search Engine Marketing (SEM) - Google Display Ads
  • Analyze your competitor PPC
7.
Analytics & Analysis
  • Google Analytics break-down
  • How to set up goals in GA to track the conversion
  • How to set up Heatmap tracking
  • How to analyze the key metrics
8.
Step-by-Step Guide to Launching a Product/Campaign
  • Go-to-market strategy
  • How to market your product via chatbot
  • Automate your marketing
9.
Segmentation & CRM
  • Tag & Segment your users
  • Set up time-triggered & event-triggered drip emails
  • Remarketing via Email Marketing to match the user journey
10.
Intro to Technical Marketing
  • Competitor scraping
  • Integrate various applications to automate your online business
  • Referral Marketing
11.
Internal Demo Day
  • Get hands dirty. Apply the growth marketing strategy to build an online funnel in real.
  • Share your strategies with judges and gain insights & learnings from your peers.
12.
Real-World Project
  • Share your achievement with your classmates.
  • Access the tactics of alumni to achieve great ROAS! (from 4:1 to 200:1)
1.
Growth Framework
  • What is growth marketing?
  • Growth channels & skills
  • Metrics that matter - AAARRR
  • E-commerce site structure & content assets
2.
Audience & Messaging
  • Buyer personas
  • Write persuasive messaging & copywriting for conversion purpose
  • How to design without a designer
3.
Landing Page & Content Funnel
  • How to design & develop a landing page
  • Content as a funnel to convert leads to clients
  • SEO & keyword research
4.
Attraction & Acquisition (1)
  • Paid Marketing - Social Media Ads
  • Target your audience
  • AD placements, budgets & creatives
  • Ad retargeting, A/B testing & Iteration
5.
Attraction & Acquisition (2)
  • Search Engine Optimization (SEO)
  • Paid Marketing - Search Engine Marketing (SEM) - Google Search Ads
6.
Attraction & Acquisition (3)
  • Paid Marketing - Search Engine Marketing (SEM) - Google Display Ads
  • Analyze your competitor PPC
7.
Analytics & Analysis
  • Google Analytics break-down
  • How to set up goals in GA to track the conversion
  • How to set up Heatmap tracking
  • How to analyze the key metrics
8.
Step-by-Step Guide to Launching a Product/Campaign
  • Go-to-market strategy
  • How to market your product via chatbot
  • Automate your marketing
9.
Segmentation & CRM
  • Tag & Segment your users
  • Set up time-triggered & event-triggered drip emails
  • Remarketing via Email Marketing to match the user journey
10.
Intro to Technical Marketing
  • Competitor scraping
  • Integrate various applications to automate your online business
  • Referral marketing
11.
Internal Demo Day
  • Get hands dirty. Apply the growth marketing strategy to build an online funnel in real.
  • Share your strategies with judges and gain insights & learnings from your peers.
12.
Real-World Project
  • Spend real $ to market a real product / service with teammates
  • Access the tactics of alumni to achieve great ROAS

Application

Enroll by 27 Jul
HKD$9,280
Regular: HKD$10,580
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Save $300
HKD$8,980
Regular: HKD$10,580
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Save $400
HKD$8,880
Regular: HKD$10,580
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Save $300
HKD$8,980
Regular: HKD$10,580
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10% Off
HKD$8,352
Regular: HKD$10,580
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10 Aug - 30 Oct
Offline Sessions
Every Monday 19:30 - 22:30
Virtual Classroom
Every Tuesday 20:30 - 22:30
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  1. Guaranteed refund 50% training fee by the end of the 3rd lesson as long as you attend all the lessons and finish all assignments. No question asked.
  2. PPT & recordings of each session for lifetime review if you miss any class.
  3. A learning community to help you when you're stuck
  1. GMA alumni network of marketers from Chanel, Microsoft, Pepsi....
  2. Life-long access to all the class materials with updates
  3. Free Shopify lifetime account - worth $2,800/year
  4. Graduation certificate to showcase on LinkedIn
  5. An industry-ready portfolio to impress potential employer.

F.A.Q

How to apply? Any prerequisites?

Fill out the online form. You will book a phone appointment with us, which is required for all enrollments. The purpose is to ensure you will commit 100 hours in 3 months, and your digital experience does not have a huge overlap with our curriculum so you'll gain the most out of our course.

How to get a discount?

Enroll before due dates to get special rates. Concurrent enrollment and referral discount are also available.
1. 2 Concurrent enrollment: HKD300 / HKD400 discount for each of the 2 / 3  applicants.
2. Referral discount: If the enrolled applicant refers a friend to join successfully, the referrer & referee could enjoy HKD300 discount.  
3. University student & NGO discount: 10% off is given to encourage university undergraduate & NGO marketers to learn Growth Marketing. An installment payment plan is provided for undergraduate students. Please tell us to get further info.
4. Promo Code: Only 1 special discount or promo code can be used for each application. You can’t use 2 or more promo codes together.

What's the payment method? Where's the ad-budget for team project come from?

After the phone assessment, we will send you the payment instruction. Please prepare additional marketing & ad budget of $890 at the 1st lesson for the team project, to cover for marketing tools & Ad spends.The money won’t go through GMA while you and your teammates will manage it.

What if I have to ask for leave due to important matters?

Participation matters! If you are not able to show up in class, you will have to study notes, PPT and recordings to ensure that you keep up with the curriculum.

May I ask for a refund after the bootcamp starts?

If you feel we fail to deliver and make a request by the end of the 3rd classroom lesson, we will refund for 50% training fee. The only criteria is that you attend all the lessons and finish all assignments. No question asked.

What language will be used in class?

Most of the ppt & notes will be in English. In terms of the speaking language, Cantonese will be used.

Will you provide a certificate after the bootcamp? What other resources does the bootcamp provide?

Yes, we will provide a certificate if the students successfully complete the team project and graduate from the bootcamp.Growth marketing ppt & video covering FB Ads, Google Ads, Google Analytics, SEO, Content Marketing etc will be hosted on our online platform for your lifetime access 

Did we miss your question? Drop us a line and we will get back within 24 hours.

Supporting Organizations of GMA Bootcamps