Growth Marketing Bootcamp

Learn Growth Marketing 360° Apply 15+ tools & analytics hands-on.

Everything you need to know from Landing Page, Paid Ads to Automation.

DATE : 19 APR - 2 JUL

12 Weeks (Onsite/Online)  | Real-World Projects

Enrolment ends 15 Apr
Get CurriculumApply Now!

Learn Multi-Channel Marketing

Build & Optimize an Online Funnel for Conversion

Spend Ad budgets $$ to Acquire Real Customers

Growth Marketing Mentors to Empower You with the Best Practices

growth-marketing

How You'll Learn

Learn-by-doing

Get hands dirty, open laptop to use full suite of martech tools

Real-World Projects 

Plan, launch & optimize a campaign with mentor consultation

Flexible Learning

Attend the bootcamp onsite or livestream from anywhere 

Master 15+ Tools Hands-on

What Our Alumni Achieved In The
Real-World Projects

Click to read alumni story

Bootcamp Learning Experience

Onsite learning or livestream options for you to choose

Pro-tips from 7+ top growth marketers in startups and renowned companies

Work with other marketers to stimulate real working environment

An industry-ready portfolio to impress potential employer

Lifelong access to recordings & materials with 25+ exercises

Alumni network of marketers from Chanel, Microsoft, Pepsi...

Learn from the Practitioners!

Our Growth Marketing trainers & mentors are from DJI, Dyson, eatigo, Foodpanda, Google, MoneySmart, Shopify

Samson Fong
Regional Marketing Manager at eatigo #ex-honestbee #ex-DJI #ex-Xiaomi

A design graduate who turned into a start-up enthusiast. Experienced in e-com, digital marketing and growth strategy with histories serving international consumer tech giants and F&B startups.

Elizabeth Kwong
Head of Content, MoneySmart. #SEO #eX-Zalora #ex-RocketInternet

As a growth marketer with 10+ years of experience, Elizabeth was the founding member and first hire of MoneySmart Hong Kong. She spearheaded a 360 content strategy that has grown website traffic to over 6.4M sessions in last 12 months, while organic search traffic takes wings with 756.51% YoY increment.

Terrence
Co-founder KICK ADS. #ex-Google #ex-Foodpanda

Eric Kwok
Digital Marketing Manager, Telecom Enterprise #LeadGeneration #LandingPage

I implemented digital strategy for a listed beauty company to generated HKD300m net profit in 2 years. I am a digital marketing manager in an enterprise with 24k+ employee to grow its mobile app. I also run idontknowdigital.com to share my experience on growth marketing.

Si Quan
Customer Success and Marketing Manager, Ahrefs #ContentStrategy

Si Quan is the Customer Success and Marketing Manager at Ahrefs, an industry-leading SEO tool. SQ has 5 years of digital marketing experience, and has helped several tech companies grow their traffic and sales via content marketing and SEO.

Emilie Cheung
ex-Digital Manger, OMD Hong Kong #PerformanceMarketing #VirtualBank

Equipped with 6+ years intensively hands-on digital marketing and analytical background, Emilie helps businesses make their marketing communication more human with technology, by turning digital knowledge into effective digital marketing strategies.

Frankie Ng

Country Lead, Shopify. #e-Commerce

Frankie is the Country Lead for Shopify in Hong Kong. In his 2 years in Shopify, he grew Shopify Plus by working with large clients like Red Bull, Nestle, and Ring. Before that he worked 3 years in P&G as an account executive. Now his focus is on helping Hong Kong entrepreneurs grow their online presence and take their brands global.

Tim Chan

Founder of Growth Marketer Academy #Founder #Startups

Founder of Growth Marketer Academy. Help 100+ fundraised startups & corporates to grow.
#GMA

Julian Leung

Ex-Product Localization Manager of Airbnb, APAC #ProductLocalization

Specialized in international expansion and localization with 7+ years of experience in digital product management. As one of the earliest employees in Airbnb APAC, he managed a team of 30+translators for 10 APAC languages and led products for growth in the China market with 14+ team members.

Samson Fong
Regional Marketing Manager at eatigo #ex-honestbee #ex-DJI #ex-Xiaomi
Elizabeth Kwong
Head of Content, MoneySmart. #SEO #eX-Zalora #ex-RocketInternet
Terrence
Co-founder KICK ADS. #ex-Google #ex-Foodpanda
Eric Kwok
Digital Marketing Manager, Telecom Enterprise #LeadGeneration #LandingPage
Si Quan
Customer Success and Marketing Manager, Ahrefs #ContentStrategy
Emilie Cheung
ex-Digital Manger, OMD Hong Kong #PerformanceMarketing #VirtualBank
Frankie Ng
Country Lead, Shopify. #e-Commerce
Tim Chan
Founder of Growth Marketer Academy #Founder #Startups
Julian Leung
Ex-Product Localization Manager of Airbnb, APAC #ProductLocalization

What's the biggest change after the bootcamp?

Click to read alumni story

Jennifer Tam

Marketing Manager,
Chicks

We used to rely on agencies for our campaigns. After the bootcamp, we shifted more back to in-house -- Jennifer

Kinni Yau

Performance Marketing Specialist, YOOX NET-A-PORTER

I made a career transition to my desired job in performance marketing 2 month right after the bootcamp -- Kinni

Tommy Tse

SCMP Assistant Manager in Data

I learned how to look at data in a more structured way, and figure insights to achieve business growth -- Tommy

Alumni Rate The Course 8.5+/ 10

"I learnt skills and concept of growth marketing from the course, e.g. funnel concept, which helps me a lot to advance my digital career."

Desmond|Assistant Manager (Digital Marketing). Sino Land Co. Ltd

“I came across new knowledge including funnel concept, tactics of optimization, etc. I hope the real practices taught here can advance my career."

Kinni | Performance Marketing Specialist, YOOX-Net-a-Porter Group

“In 1st cohort, I am both a company partner and a participant. To me, the knowledge and mindset taught by the trainers here will go a long way for me as an entrepreneur in the next 5-10 years."

Joy | Founder, Swag Hair

"My biggest gain is the hands-on exp. of launching campaign & ad myself, so I can leverage what I learnt to push agency to work better in daily work."

Fion | Digital Marketing Manager, Swire Properties

"I learnt things e.g. landing page design, Google Analytics, and performance optimisation. The hands-on experiences will definitely help my own business"

Yuki|Founder & Consultant .
The Kirsche Studio

“As a student without solid marketing background, I'm really glad that we can perform hands-on marketing campaigns for our company partners."

Billie|Senior Product Manager. Agorize

"After the bootcamp, I've got a firm grasp of the newest trends in the digital marketing field, which an in-house marketer usually lack."

Rachel|Marketing . HK Listed Bank

"I learnt various tools & knowledge of growth marketing which I can apply immediately in the hands-on session & team project!"

William | Manager & Prime English Author of 《爆Like》

"I learnt things e.g. landing page design, Google Analytics, and performance optimization. The hands-on experiences will definitely help my own business"

Grace | Co-Founder, Smiling Baby Limited

Our Bootcamp Alumni Are From...

Curriculum

Be a data-driven marketer in 100 hours

Growth Framework
  • What is growth marketing?
  • Growth channels & skills
  • Metrics that matter - AAARRR
  • E-commerce site structure & content assets
Audience & Messaging
  • Buyer personas
  • Write persuasive messaging & copywriting for conversion purpose
  • How to design without a designer
Landing Page & Content Funnel
  • How to design & develop a landing page
  • Content as a funnel to convert leads to clients
  • SEO & keyword research
Attraction & Acquisition (1)
  • Paid Marketing - Social Media Ads
  • Target your audience
  • AD placements, budgets & creatives
  • Ad retargeting, A/B testing & Iteration
Attraction & Acquisition (2)
  • Search Engine Optimization (SEO)
  • Paid Marketing - Search Engine Marketing (SEM) - Google Search Ads
Attraction & Acquisition (3)
  • Paid Marketing - Search Engine Marketing (SEM) - Google Display Ads
  • Analyze your competitor PPC
Analytics & Analysis
  • Google Analytics break-down
  • How to set up goals in GA to track the conversion
  • How to set up Heatmap tracking
  • How to analyze the key metrics
Step-by-Step Guide to Launching a Product/Campaign
  • Go-to-market strategy
  • How to market your product via chatbot
  • Automate your marketing
Segmentation & CRM
  • Tag & Segment your users
  • Set up time-triggered & event-triggered drip emails
  • Remarketing via Email Marketing to match the user journey
Intro to Technical Marketing
  • Competitor scraping
  • Integrate various applications to automate your online business
  • Referral marketing
Internal Demo Day
  • Get hands dirty. Apply the growth marketing strategy to build an online funnel in real.
  • Share your strategies with judges and gain insights & learnings from your peers.
Real-World Project
  • Spend real $ to market a real product / service with teammates
  • Access the tactics of alumni to achieve great ROAS
Growth Framework
  • Growth Framework
  • Growth channels & skills
  • Metrics that matter - AAARRR
  • Online Selling - Site Structure & Content Assets
Audience & Messaging
  • Buyer personas
  • Write persuasive messaging & copywriting for conversion purpose
  • How to design without a designer
  • Creative Online Ad Design
Landing Page & Content Funnel
  • How to design & develop a landing page
  • Content as a funnel to convert leads to clients
  • SEO & keyword research
Attraction & Acquisition (1)
  • Paid Marketing - Social Media Ads
  • Target your audience
  • AD placements, budgets & creatives
  • Ad retargeting, A/B testing & Iteration
Attraction & Acquisition (2)
  • Search Engine Optimization (SEO)
  • Paid Marketing - Search Engine Marketing (SEM) - Google Search Ads
Attraction & Acquisition (3)
  • Paid Marketing - Search Engine Marketing (SEM) - Google Display Ads
  • Analyze your competitor PPC
Analytics & Analysis
  • Google Analytics break-down
  • How to set up goals in GA to track the conversion
  • How to set up Heatmap tracking
  • How to analyze the key metrics
Step-by-Step Guide to Launching a Product/Campaign
  • Go-to-market strategy
  • How to market your product via chatbot
  • Automate your marketing
Segmentation & CRM
  • Tag & Segment your users
  • Set up time-triggered & event-triggered drip emails
  • Remarketing via Email Marketing to match the user journey
Intro to Technical Marketing
  • Competitor scraping
  • Integrate various applications to automate your online business
  • Referral Marketing
Internal Demo Day
  • Get hands dirty. Apply the growth marketing strategy to build an online funnel in real.
  • Share your strategies with judges and gain insights & learnings from your peers.
Real-World Project
  • Share your achievement with your classmates.
  • Access the tactics of alumni to achieve great ROAS! (from 4:1 to 200:1)

About the Bootcamp

1,000+

Alumni in Asia

12+

Bootcamp in HK, TW & MY

8.5+

Average Course Rating

Who is this for?

Marketers, Business owners & Senior executive striving to lower acquisition cost

Job seekers who lack real-world experience in marketing

Who wants to learn holistic growth marketing systematically

Book a 15-min call

Got a question? Schedule a call with our consultant to advise if your background fits and learn the key takeaways

Let's Talk!

Application

Onsite Learning

Onsite + Livestream options

Enrol before 15 Apr
HKD$ 13,000
Limited seats!
Save $500
HKD$ 12,500
Normal: HKD$ 13,000
Save $1000
HKD$ 12,000
Normal: HKD$ 13,000
10% Off
HKD$ 11,700
Normal: HKD$ 13,000
Growth Marketing + Management
HKD$ 12,500
Enrol before 15 Apr

Virtual Learning

Online livestream only

Enrol before 15 Apr
HKD$ 9,750
Limited seats!
Save $400
HKD$ 9,350
Normal: HKD$ 9,750
Save $700
HKD$ 9,050
Normal: HKD$ 9,750
10% Off
HKD$ 8,775
Normal: HKD$ 9,750
Growth Marketing + Management
HKD$ 9,100
Enrol before 15 Apr

Dates

19 Apr - 2 Jul
8 Offline Sessions
Mostly Monday 19:30 - 22:30
19, 26 Apr, 3,10, 17, 31 May
Except 16 Jun, 2 Jul
4 Virtual Classrooms
Every Monday 20:30 - 22:30
24 May, 7, 21, 28 Jun
Venue: Tsim Sha Shui

Room 824-825, Star House, 3 Salisbury Road, Tsim Sha Tsui, KLN, Hong Kong

  1. Guaranteed refund 50% training fee by the end of the 3rd lesson as you attend all the lessons and finish all assignments if you decide to quit. No question asked.
  2. PPT & recordings of each session for lifetime review if you miss any class.
  3. A learning community to help you when you're stuck
  1. GMA alumni network of marketers from Chanel, Microsoft, Pepsi....
  2. Life-long access to all the class materials with updates
  3. Graduation certificate to showcase on LinkedIn
  4. An industry-ready portfolio to impress potential employer.

Through Growth & Achievement

Demonstrate new skills on LinkedIn when you graduate with an e-Certificate upon 100% of completion of the program

F.A.Q

How to apply? Any prerequisites?

Fill out the online form. You will book a phone appointment with us, which is required for all enrollments. The purpose is to ensure you will commit 100 hours in 3 months, and your digital experience does not have a huge overlap with our curriculum so you'll gain the most out of our course.

How to get a discount?

Enroll before due dates to get special rates. Concurrent enrollment and referral discount are also available.
1. 2 Concurrent enrollment: HKD300 / HKD400 discount for each of the 2 / 3  applicants.
2. Referral discount: If the enrolled applicant refers a friend to join successfully, the referrer & referee could enjoy HKD300 discount.  
3. University student & NGO discount: 10% off is given to encourage university undergraduate & NGO marketers to learn Growth Marketing. An installment payment plan is provided for undergraduate students. Please tell us to get further info.
4. Promo Code: Only 1 special discount or promo code can be used for each application. You can’t use 2 or more promo codes together.

What's the payment method? Where's the ad-budget for team project come from?

After the phone assessment, we will send you the payment instruction. Please prepare additional marketing & ad budget of $890 at the 1st lesson for the team project, to cover for marketing tools & Ad spends.The money won’t go through GMA while you and your teammates will manage it.

What if I have to ask for leave due to important matters?

Participation matters! If you are not able to show up in class, you will have to study notes, PPT and recordings to ensure that you keep up with the curriculum.

May I cancel the course enrolment & ask for a refund after the bootcamp starts?

If you feel we fail to deliver and make a request by the end of the 3rd classroom lesson, we will refund for 50% training fee. The only criteria is that you attend all the lessons and finish all assignments. No question asked.

What language will be used in class?

Most of the ppt & notes will be in English. In terms of the speaking language, Cantonese will be used.

Will you provide a certificate after the bootcamp? What other resources does the bootcamp provide?

Yes, we will provide a certificate if the students successfully complete the team project and graduate from the bootcamp.Growth marketing ppt & video covering FB Ads, Google Ads, Google Analytics, SEO, Content Marketing etc will be hosted on our online platform for your lifetime access 

Did we miss your question? Drop us a line and we will get back within 24 hours.