Growth Marketing Bootcamp

Learn Growth Marketing 360° Apply 15+ Tools & Analytics Hands-On
12 Weeks (Onsite/Online)  | Real-World Projects

Date: October 4th - December 17th

Apply Now!Get Curriculum

About The Bootcamp

1,000+

Alumni in Asia

16+

Bootcamp in HK, TW & MY

8.5+

Average Course Rating

Do You Face the Following Challenges?

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Spent Big Bucks on Ads but Fail to Drive Conversion

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Have no Idea how to Kickstart Your Martech Stack from Hundreds of Tools

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With Experience to Launch Digital Campaigns but couldn’t Attribute the Success or Failure

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Want to Commence Your Digital Career but Have No Experience at All

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Apply Now!

Be A Data-Driven Marketer Leveraging Marketing Tech In 12 Weeks

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Execute Real-World Project

Learning marketing is not just about theory, but more about application. Plan, launch & optimize a marketing campaign for a real business with your growth team!

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Master 15+ Martech Tools

Cover various martech tools from concept to the hands-on application so you can build & analyze the marketing funnel.

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Build Marketing Funnel & A/B Testing

Develop & optimize your campaigns to acquire leads & customers.

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Guided by growth practitioners

Different from traditional classroom, 6+ project mentoring sessions give you practical guidance on your real-world project.

Apply Now!

Not Just Learn, But Also Achieve Result

Digital marketing is all about hands-on, get ready to roll up your sleeves and apply what you learned!

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Master 15+ Tools Hands-on

Who is this for?

person a

Biz Owners & Marketers who aspire to acquire customers with higher conversion rate

person b

Experienced in Marketing but Lack of Hands-On Experience

person c

Digital Marketers who used only 1 - 2 tools/ channels to learn multi-channel marketing

person d

Passionate learners who aspire to learn systematically and build a portfolio for career switching

Learn From The Practitioners!

Our Growth Marketing trainers & mentors are from DJI, Dyson, eatigo, Foodpanda, Google, MoneySmart, Shopify

Elizabeth KwongElizabeth KwongElizabeth Kwong
Elizabeth Kwong
Elizabeth Kwong
ex- Head Of Marketing Operations, MoneySmart
#SEO #ContentMarketing #ProductMarketing #ex-Zalora #ex-RocketInternet #ex-GoGoVan

As a growth marketer with 10+ years of experience, Elizabeth was the founding member and first hire of MoneySmart Hong Kong. She spearheaded a 360 content strategy that has grown website traffic to over 6.4M sessions in last 12 months, while organic search traffic takes wings with 756.51% YoY increment.

Samson FongSamson FongSamson Fong
Samson Fong
Samson Fong
Head of Marketing and Partnership, YAS MicroInsurance
#FacebookAD #ex-DJI #ex-eatigo #ex-Xiaomi

A design graduate who turned into a start-up enthusiast. Experienced in e-com, digital marketing and growth strategy with histories serving international consumer tech giants and F&B startups.

Terrence ChungTerrence ChungTerrence Chung
Terrence Chung
Terrence Chung
Co-Founder, Kick Ads
#GoogleAnalytics #ex-Google #ex-honestbee

Emilie CheungEmilie CheungEmilie Cheung
Emilie Cheung

Emilie Cheung
Digital Marketing Manager (Virtual Bank), Ping An OneConnect Bank
#Digital Strategy #Fintech #Digital Advertising #ex-Facebook #ex-OMDHK

Equipped with 6+ years intensively hands-on digital marketing and analytical background, Emilie helps businesses make their marketing communication more human with technology, by turning digital knowledge into effective digital marketing strategies.

Whitney ChuiWhitney ChuiWhitney Chui
Whitney Chui

Whitney Chui
Assistant Director of Growth, Toby
#EmailAutomation #CRM #Growth
Frankie ChanFrankie ChanFrankie Chan
Frankie Chan

Frankie Chan
Co-Founder, Kick Ads
#GoogleSEM #ex-Google #ex-Lazada
Arthur LeeArthur LeeArthur Lee
Arthur Lee
Arthur Lee

Marketing Manager, Digital Mind
#DataAnalyst #GrowthMarketing #ex-KKday #ex-GLOTravel

Served KKday, GLO Travel as digtial marketing manager to lead social media campaigns & manage social media platforms.

Eric KwokEric KwokEric Kwok
Eric Kwok
Eric Kwok

Founder, I Don't Know Digital
#LandingPage #ConversionDriven #ex-PCCW #ex-PerfectMedical

I implemented digital strategy for a listed beauty company to generated HKD300m net profit in 2 years. I am a digital marketing manager in an enterprise with 24k+ employee to grow its mobile app. I also run idontknowdigital.com to share my experience on growth marketing.

Frankie NgFrankie NgFrankie Ng
Frankie Ng
Frankie Ng

Country Lead, Shopify. #e-Commerce

Frankie is the Country Lead for Shopify in Hong Kong. In his 2 years in Shopify, he grew Shopify Plus by working with large clients like Red Bull, Nestle, and Ring. Before that he worked 3 years in P&G as an account executive. Now his focus is on helping Hong Kong entrepreneurs grow their online presence and take their brands global.

Tim ChanTim ChanTim Chan
Tim Chan
Tim Chan

Founder of Growth Marketer Academy
#Founder #Startups

Founder of Growth Marketer Academy. Help 100+ fundraised startups & corporates to grow.
#GMA

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Elizabeth KwongElizabeth KwongElizabeth Kwong
Elizabeth Kwong
Elizabeth Kwong
ex- Head Of Marketing Operations, MoneySmart
#SEO #ContentMarketing #ProductMarketing #ex-Zalora #ex-RocketInternet #ex-GoGoVan
Samson FongSamson FongSamson Fong
Samson Fong
Samson Fong
Head of Marketing and Partnership, YAS MicroInsurance
#FacebookAD #ex-DJI #ex-eatigo #ex-Xiaomi
Terrence ChungTerrence ChungTerrence Chung
Terrence Chung
Terrence Chung
Co-Founder, Kick Ads
#GoogleAnalytics #ex-Google #ex-honestbee
Emilie CheungEmilie CheungEmilie Cheung
Emilie Cheung
Emilie Cheung
Digital Marketing Manager (Virtual Bank), Ping An OneConnect Bank
#Digital Strategy #Fintech #Digital Advertising #ex-Facebook #ex-OMDHK
Whitney ChuiWhitney ChuiWhitney Chui
Whitney Chui
Whitney Chui
Assistant Director of Growth, Toby
#EmailAutomation #CRM #Growth
Frankie ChanFrankie ChanFrankie Chan
Frankie Chan
Frankie Chan
Co-Founder, Kick Ads
#GoogleSEM #ex-Google #ex-Lazada
Arthur LeeArthur LeeArthur Lee
Arthur Lee
Arthur Lee
Marketing Manager, Digital Mind
#DataAnalyst #GrowthMarketing #ex-KKday #ex-GLOTravel
Eric KwokEric KwokEric Kwok
Eric Kwok
Eric Kwok
Founder, I Don't Know Digital
#LandingPage #ConversionDriven #ex-PCCW #ex-PerfectMedical
Frankie NgFrankie NgFrankie Ng
Frankie Ng
Frankie Ng
Country Lead, Shopify. #e-Commerce
Tim ChanTim ChanTim Chan
Tim Chan
Tim Chan
Founder of Growth Marketer Academy
#Founder #Startups

Curriculum

Be A Data-Driven Marketer In 100 hours

WEEK 1
Growth Marketing Foundations
  • Course Map & Project Requirement
  • Growth Framework - AARRR
  • Video - E-commerce Funnel

Hands-On

  • Build an E-commerce Store on Shopify
WEEK 2
Build a Conversion-Driven Landing Page
  • Buyer personas
  • How to Build a Conversion-Driven Landing Page
  • How to Spy on Your Competitor’s Social Media Ad
  • Video - Design for Marketer

Hands-On

  • Develop Your 1st Landing Page
WEEK 3
Build an Acquisition Funnel on Social Media like DJI
  • How to Select the Right Audience
  • AD Placement & Ad Retargeting
  • A/B Testing Framework

Hands-On

  • Create a Social Media Funnel on AD Manager
WEEK 4
Improve Revenue via Content Funnel & Email Automation
  • Build Content Funnel
  • Marketing Automation & Segmentation
  • Heatmap & UTM

Hands-On

  • Integrate Web with Email Tool
  • Build a Drip Email Campaign
  • Set Up Marketing Automation
WEEK 5
Project Consultations
  • To Optimize the Funnel Structure of Your Real-World Project
  • To Advise on Your Media Planning
  • Video - Chatbot marketing
WEEK 6
Track Conversion Funnel with Google Analytics
  • Google Analytics Break-Down
  • How to Use Goals to Track Conversion
  • How to Analyze Key Metrics

Hands-On

  • Install GA for Your Web
  • Set Up Goal to Track Your Funnel
WEEK 7
Create High Performing Google ADs 
  • The Essential SEM Structure
  • Keyword Matching Type
  • Optimize your Google ADs

Hands-On

  • Craft SEM Ad Copies
  • Create Google Ads Campaign
WEEK 8
Project Consultation
  • To Optimize Your Landing Page
  • To Review Your AD Campaigns
  • Video - Workflow Automation
WEEK 9
Project Consultation
  • To Advise on Your A/B Testing
  • To Optimize & Improve Conversion Rate
  • Video - Create a Referral Campaign
WEEK 10
Achieve 81X Organic Traffic Growth & 30X User Growth via SEO
  • Approach SEO as a Marketer
  • SEO Growth Case

Hands-On

  • Conduct Keyword Research
  • Optimize Article from SEO Perspective
WEEK 11
Internal Demo Day
  • To Review Your Presentation
  • To Select the Essential Data to Support Your Hypothesis
  • Video - Scrape Data for Market Research
WEEK 12
Demo Day Presentation
  • To Present Your Project Achievements to the Classmates & Judges
WEEK 1
Growth Marketing Foundations
  • Course Map & Project Requirement
  • Growth Framework - AARRR
  • Video - E-commerce Funne

Hands-On

  • Build an E-commerce Store on Shopify
WEEK 2
Build a Conversion-Driven Landing Page
  • Buyer Personas
  • How to Build a Conversion-Driven Landing Page
  • How to Spy on Your Competitor’s Social Media Ad
  • Video - Design for Marketer

Hands-On

  • Develop Your 1st Landing Page
WEEK 3
Build an Acquisition Funnel on Social Media like DJI
  • How to Select the Right Audience
  • AD Placement & Ad Retargeting
  • A/B Testing Framework

Hands-On

  • Create a Social Media Funnel on AD Manager
WEEK 4
Improve Revenue via Content Funnel & Email Automation
  • Build Content Funnel
  • Marketing Automation & Segmentation
  • Heatmap & UTM

Hands-On

  • Integrate Web with Email Tool
  • Build a Drip Email Campaign
  • Set Up Marketing Automation
WEEK 5
Project Consultations
  • To Optimize the Funnel Structure of Your Real-World Project
  • To Advise on Your Media Planning
  • Video - Chatbot marketing
WEEK 6
Track Conversion Funnel with Google Analytics
  • Google Analytics Break-Down
  • How to Use Goals to Track Conversion
  • How to Analyze Key Metrics

Hands-On

  • Install GA for Your Web
  • Set Up Goal to Track Your Funnel
WEEK 7
Create High Performing Google ADs
  • The Essential SEM Structure
  • Keyword Matching Type
  • Optimize your Google ADs

Hands-On

  • Create Google Ads Campaign
  • Craft SEM Ad Copies
WEEK 8
Project Consultation
  • To Optimize Your Landing Page
  • To Review Your AD Campaigns
  • Video - Workflow Automation
WEEK 9
Project Consultation
  • To Advise on Your A/B Testing
  • To Optimize & Improve Conversion Rate
  • Video - Create a Referral Campaign
WEEK 10
Achieve 81X Organic Traffic Growth & 30X User Growth via SEO
  • Approach SEO as a Marketer
  • SEO Growth Case

Hands-On

  • Conduct Keyword Research
  • Optimize Article from SEO Perspective
WEEK 11
Project Consultation
  • How to Select the Right Audience
  • To Select the Essential Data to Support Your Hypothesis
  • Video - Scrape Data for Market Research
WEEK 12
Demo Day Presentation
  • To Present Your Project Achievements to the Classmates & Judges

*Class schedule is subject to change.

Alumni Rate The Course 8.5+/ 10

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" Feedbacks from mentors base on the real project as these are useful information for me to understand the marketing dilemma of different industries. "
Ronald
Marketing Executive, HKT
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" Content funnel, SEM and Facebook business manager and the tools were the most useful tactics for me, as they are practical and can help for my job. "
Jen
Marketing Manager, G2000
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“ Coming from a zero marketing background, I enjoy being exposed to tools used to complete and automate the whole online marketing journey, such as Hotjar, Mailerlite. ”
Kathy
Regional Merchandising Manager, Christian Dior Couture Asia Pacific
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" Feedbacks from mentors base on the real project as these are useful information for me to understand the marketing dilemma of different industries. "
Ronald
Marketing Executive, HKT

Accelerate Your Learning With Multi-Dimensional Support

Execute 1 Real-world Acquisition Campaign

Gain 1st hand experience via building & optimizing an acquisition funnel for a real biz

7 Project Consultations & Mentoring Sessions

Get practical guidance from growth practitioners & to learn from other teams’ project

8 Onsite / Live Streaming Classes with Pre-Recorded Videos

Hands-on classes to learn the essential strategy, tactics and the hands-on

6+ Templates / Resources & Alumni Projects

Obtain materials used by growth marketers for easy application and check out how your alumni achieved high ROAS

Reply Your Question in 24 Hours

Each cohort has an exclusive FB group to seek help and discuss with other marketers

Apply Now!

What Our Alumni Achieved In The
Real-World Projects

Click to read alumni story

Our alumni work in:

Book A 10-Mins Call

Got a question? Schedule a call with our consultant to advise if your background fits and learn the key takeaways

Application

For Onsite Learning + Live Streaming Option

APPLY BEFORE 28 SEPT
Be the first to enjoy Late Bird Special savings!
HKD$ 11,500
Normal Price: HKD$ 13,000
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4 OCT - 13 DEC (MON)
& 17 DEC (FRI)

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19:30 - 22:30
• Online Consultations 20:30 - 22:30

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8 Onsite Classes and 4 Online Consultations (1, 22, 29 NOV & 13 DEC)

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1/F, Fortune Building, 150-158 Lockhart Road, Wan Chai (2 mins walk from Wan Chai MTR Exit A1)

SAVE $1500
HKD$ 10,000
Normal Price: HKD$ 13,000
date icon

4 OCT - 13 DEC (MON)
& 17 DEC (FRI)

time icon

19:30 - 22:30
• Online Consultations 20:30 - 22:30

class icon

8 Onsite Classes and 4 Online Consultations (1, 22, 29 NOV & 13 DEC)

class icon

1/F, Fortune Building, 150-158 Lockhart Road, Wan Chai (2 mins walk from Wan Chai MTR Exit A1)

SAVE $2000
HKD$ 9,500
Normal Price: HKD$ 13,000
date icon

4 OCT - 13 DEC (MON)
& 17 DEC (FRI)

time icon

19:30 - 22:30
• Online Consultations 20:30 - 22:30

class icon

8 Onsite Classes and 4 Online Consultations (1, 22, 29 NOV & 13 DEC)

class icon

1/F, Fortune Building, 150-158 Lockhart Road, Wan Chai (2 mins walk from Wan Chai MTR Exit A1)

SAVE $1000
HKD$ 10,500
Normal Price: HKD$ 13,000
date icon

4 OCT - 13 DEC (MON)
& 17 DEC (FRI)

time icon

19:30 - 22:30
• Online Consultations 20:30 - 22:30

class icon

8 Onsite Classes and 4 Online Consultations (1, 22, 29 NOV & 13 DEC)

class icon

1/F, Fortune Building, 150-158 Lockhart Road, Wan Chai (2 mins walk from Wan Chai MTR Exit A1)

For Online Learning Option

APPLY BEFORE 28 SEPT
Be the first to enjoy Late Bird Special savings!
HKD$ 9,200
Normal Price: HKD$ 10,200
date icon

4 OCT - 13 DEC (MON)
& 17 DEC (FRI)

time icon

19:30 - 22:30
• Online Consultations 20:30 - 22:30

class icon

8 Online classes (via live streaming),
with 4 Online consultations (1, 22, 29 NOV & 13 DEC

SAVE $600
HKD$ 8,600
Normal Price: HKD$ 10,200
date icon

4 OCT - 13 DEC (MON)
& 17 DEC (FRI)

time icon

19:30 - 22:30
• Online Consultations 20:30 - 22:30

class icon

8 Online classes (via live streaming),
with 4 Online consultations (1, 22, 29 NOV & 13 DEC

SAVE $900
HKD$ 8,300
Normal Price: HKD$ 10,200
date icon

4 OCT - 13 DEC (MON)
& 17 DEC (FRI)

time icon

19:30 - 22:30
• Online Consultations 20:30 - 22:30

class icon

8 Online classes (via live streaming),
with 4 Online consultations (1, 22, 29 NOV & 13 DEC

SAVE $700
HKD$ 8,500
Normal Price: HKD$ 10,200
date icon

4 OCT - 13 DEC (MON)
& 17 DEC (FRI)

time icon

19:30 - 22:30
• Online Consultations 20:30 - 22:30

class icon

8 Online classes (via live streaming),
with 4 Online consultations (1, 22, 29 NOV & 13 DEC

We Assure You

  1. Guaranteed refund 50% training fee by the end of the 3rd lesson as you attend all the lessons and finish all assignments if you decide to quit. No question asked.
  2. PPT & recordings of each session for lifetime review if you miss any class.
  3. A learning community to help you when you're stuck

What else you will get outside the lesson

  1. GMA alumni network of marketers from Chanel, Microsoft, Pepsi....
  2. Life-long access to all the class materials with updates
  3. Graduation certificate to showcase on LinkedIn
  4. An industry-ready portfolio to impress potential employer.

Through Growth & Achievement

Demonstrate new skills on LinkedIn when you graduate with an e-Certificate upon 100% of completion of the program

GMA e-certificate

F.A.Q

I have 0 experience in digital marketing and I have no idea what ROAS or conversation rate mean. Can I still apply?

Of course you can! Some of our alumni don’t come from a digital marketing background but still made successful career changes after completing the bootcamp. Do keep in mind that you will have to put in more effort than others and embrace the heavy use of martech tools once you finish the project, you will have a marketing portfolio to demonstrate your skill to potential employers! If you are determined and willing to work hard, you are ready to join! 

I am an experienced marketer. What can I learn from the Bootcamp?

Our bootcamp covers multi-channels marketing and hands-on practice, taking experienced marketers’ career growth to the next level. If you’re only familiar with 1-2 martech tools, you will gain comprehensive  knowledge of the  full marketing funnel to further advance your career. If you happen to be  a marketing manager who lacks first-hand experience using martech tools, the massive hands-on practice in our bootcamp will help you better manage your team or digital marketing agency to achieve better results.

I have no experience in running marketing projects, will I be able to do a good job?

Unlike conventional marketing courses, you and your teammates will have the rare opportunity to receive guidance from a seasoned growth marketing mentor. Your mentor will offer consultation time to help you execute and optimize your project. 

The bootcamp doesn’t seem easy. What if I have difficulty understanding?

We offer an exclusive Facebook group for students to raise questions. Our experienced trainers & teaching assistants will help answer your questions and ensure you can keep up with the class.

What does the price include?

The price includes 8 onsite/ online classes (depending on which course type you choose), 4 online consultation sessions, additional mentoring sessions, life-time access to learning materials & a project spend of $5k+ per team. Be ready to get your hands dirty!

Why do I have to book a call with a consultant first? Can’t I just enroll?

Our 12-week bootcamp offers not only heavy loaded courses but also execution of a real-world project. We want to talk to you first to ensure you are fully aware of the time and effort you will be dedicating for the following months. If you are a marketer with experience, this call is to help you assess how much our curriculum overlaps with your current knowledge. Once we ensure the bootcamp is in your best interest, we will assist you with the enrollment process.

Can I cancel the enrollment & ask for a refund after the bootcamp starts?

If you believe this bootcamp is not what you need, please make a request by the end of the 3rd class for us to give you a 50% unconditional refund. Do note that you must complete the first 3 lessons and finish all the assignments to be eligible. 

Can I take personal leave during the bootcamp?

We value participation and don’t want you to miss anything. If you are truly unable to show up for class, please study the notes, slides, and class recordings to ensure you don’t fall behind.

What languages will be used in class?

Classes will be conducted in Cantonese while slides and materials will be in English.

Did we miss your question? Drop us a line and we will get back within 24 hours.