Growth Marketing Bootcamp - Cohort 6

The 1st in HK & TW|Learn by Doing|Real-World Projects

Be a data-driven marketer applying marketing tech in 3 months.

Early Bird- Apply by 15 Jun

20 Jul 20 - 5 Oct 20 (Part-time)

Have you ever encountered any of these problems?

Don't worry! We totally relates!

Wanna apply marketing-tech, analyze data for insights, optimize Ad performances, and improve marketing ROI …… Growth Marketing will empower you to achieve those amazing things!!

Get Curriculum!

Why should I learn growth marketing?

To be the new VP of marketing, growth marketing is the skill you should acquire.

Growth Hacker / Growth Marketer is no longer just a unique title in Silicon Valley, even Fortune 100 & 500 companies e.g. PepsiCo, McDonalds, Johnson & Johnson scrapped the CMO position and replaced by MarTech positions.


Marketing should mean to drive business, instead of only creating brand awareness or winning marketing awards. While traditional marketer lacks the data-driven skill set, the majority of digital marketers focus on the top-of-the-funnel metrics e.g. social media engagement, the number of web visitors, growth marketers are technical marketers who are capable of using marketing tech & data-driven mindset to improve the marketing ROI.

What is Growth Marketing?

Originated from Silicon Valley, Growth Marketing is applying a mixture of skills, e.g. data, automation, creativity, psychology, etc for the full customer journey instead of focusing only on the top of the funnel.

Curriculum

7 offline sessions + 3 online consultation + real world project + 3 rounds of project mentoring = 100+ hours of learning. Apply 20+ marketing tools hands-on!

1.
Growth Framework
  • Growth Framework
  • Growth channels & skills
  • Metrics that matter - AAARRR
  • Online Selling - Site Structure & Content Assets
2.
Audience & Messaging
  • Buyer personas
  • Write persuasive messaging & copywriting for conversion purpose
  • How to design without a designer
  • Creative Online Ad Design
3.
Landing Page & Content Funnel
  • How to design & develop a landing page
  • Content as a funnel to convert leads to clients
  • SEO & keyword research
4.
Attraction & Acquisition (1)
  • Paid Marketing - Social Media Ads
  • Target your audience
  • AD placements, budgets & creatives
  • Ad retargeting, A/B testing & Iteration
5.
Attraction & Acquisition (2)
  • Search Engine Optimization (SEO)
  • Paid Marketing - Search Engine Marketing (SEM) - Google Search Ads
6.
Attraction & Acquisition (3)
  • Paid Marketing - Search Engine Marketing (SEM) - Google Display Ads
  • Analyze your competitor PPC
7.
Analytics & Analysis
  • Google Analytics break-down
  • How to set up goals in GA to track the conversion
  • How to set up Heatmap tracking
  • How to analyze the key metrics
8.
Step-by-Step Guide to Launching a Product/Campaign
  • Go-to-market strategy
  • How to market your product via chatbot
  • Automate your marketing
9.
Segmentation & CRM
  • Tag & Segment your users
  • Set up time-triggered & event-triggered drip emails
  • Remarketing via Email Marketing to match the user journey
10.
Intro to Technical Marketing
  • Competitor scraping
  • Integrate various applications to automate your online business
  • Referral Marketing
11.
Internal Demo Day
  • Get hands dirty. Apply the growth marketing strategy to build an online funnel in real.
  • Share your strategies with judges and gain insights & learnings from your peers.
12.
Real-World Project
  • Share your achievement with your classmates.
  • Access the tactics of alumni to achieve great ROAS! (from 4:1 to 200:1)
1.
Growth Framework
  • What is growth marketing?
  • Growth channels & skills
  • Metrics that matter - AAARRR
  • E-commerce site structure & content assets
2.
Audience & Messaging
  • Buyer personas
  • Write persuasive messaging & copywriting for conversion purpose
  • How to design without a designer
3.
Landing Page & Content Funnel
  • How to design & develop a landing page
  • Content as a funnel to convert leads to clients
  • SEO & keyword research
4.
Attraction & Acquisition (1)
  • Paid Marketing - Social Media Ads
  • Target your audience
  • AD placements, budgets & creatives
  • Ad retargeting, A/B testing & Iteration
5.
Attraction & Acquisition (2)
  • Search Engine Optimization (SEO)
  • Paid Marketing - Search Engine Marketing (SEM) - Google Search Ads
6.
Attraction & Acquisition (3)
  • Paid Marketing - Search Engine Marketing (SEM) - Google Display Ads
  • Analyze your competitor PPC
7.
Analytics & Analysis
  • Google Analytics break-down
  • How to set up goals in GA to track the conversion
  • How to set up Heatmap tracking
  • How to analyze the key metrics
8.
Step-by-Step Guide to Launching a Product/Campaign
  • Go-to-market strategy
  • How to market your product via chatbot
  • Automate your marketing
9.
Segmentation & CRM
  • Tag & Segment your users
  • Set up time-triggered & event-triggered drip emails
  • Remarketing via Email Marketing to match the user journey
10.
Intro to Technical Marketing
  • Competitor scraping
  • Integrate various applications to automate your online business
  • Referral marketing
11.
Internal Demo Day
  • Get hands dirty. Apply the growth marketing strategy to build an online funnel in real.
  • Share your strategies with judges and gain insights & learnings from your peers.
12.
Real-World Project
  • Spend real $ to market a real product / service with teammates
  • Access the tactics of alumni to achieve great ROAS

Learn from 10+ Growth Practitioners via Online & Offline

10+ trainers are from DJI, Deliveroo, Dyson, eatigo, GoGoVan, KLOOK, MoneySmart, Shopify, Skyscanner, Xiaomi

Founder of Growth Marketer Academy. Help 100+ fundraised startups & corporates to grow.
#GMA

Tim Chan
Founder of Growth Marketer Academy

As a growth marketer with 10+ years of experience, Elizabeth was the founding member and first hire of MoneySmart Hong Kong. She spearheaded a 360 content strategy that has grown website traffic to over 6.4M sessions in last 12 months, while organic search traffic takes wings with 756.51% YoY increment.

Elizabeth Kwong
Head of Content, MoneySmart. #eX-Zalora #ex-RocketInternet

Specialized in e-commerce, CRM & digital strategy. #Ex-Microsoft #Ex-Sony

Katie Choy
Senior Ecommerce Manager, Dyson

Samson Fong
Regional Head of Partnership, eatigo. #ex-DJI #ex-Xiaomi

A design graduate who turned into a start-up enthusiast. Experienced in e-com, digital marketing and growth strategy with histories serving international consumer tech giants and F&B startups.

Vincent So
Senior Product Manager (Growth), KLOOK

Vincent leads a growth team of 5 focus on driving core company metrics, conversion & retention enhancement and monetization. He was in the growth team of GoGoVan & OneSky driving acquisition channels. He's also a Reforge 2015 alumni - a Silicon Valley founded program for growth professionals.

Si Quan
Customer Success and Marketing Manager, Ahrefs

Si Quan is the Customer Success and Marketing Manager at Ahrefs, an industry-leading SEO tool. SQ has 5 years of digital marketing experience, and has helped several tech companies grow their traffic and sales via content marketing and SEO.

Emilie Cheung
ex-Digital Manger, OMD Hong Kong #VirtualBank

Equipped with 6+ years intensively hands-on digital marketing and analytical background, Emilie helps businesses make their marketing communication more human with technology, by turning digital knowledge into effective digital marketing strategies.

Eric Kwok
Digital Marketing Manager, Telecom Enterprise

I implemented digital strategy for a listed beauty company to generated HKD300m net profit in 2 years. I am a digital marketing manager in an enterprise with 24k+ employee to grow its mobile app. I also run idontknowdigital.com to share my experience on growth marketing.

Patrick Yip
Ex-Growth Manager, Skyscanner

Ex-Growth Manager at Skyscanner. Previously leading marketing and traction growth at early stage startups backed by World-Famous VC including 500 Startups.

Frankie Ng, Country Lead (HK & TW), Shopify #e-Commerce
As a growth marketer with 10+ years of digital experience, Elizabeth joined MoneySmart Hong Kong in 2017 as the first and founding member. She spearheaded a 360 content strategy that has grown website traffic to over 6.4M sessions in last 12 months, while organic search traffic takes wings with 756.51% of YoY increment.
Elizabeth Kwong
Head of Content, MoneySmart #eX-Zalora #ex-RocketInternet
As a growth marketer with 10+ years of digital experience, Elizabeth joined MoneySmart Hong Kong in 2017 as the first and founding member. She spearheaded a 360 content strategy that has grown website traffic to over 6.4M sessions in last 12 months, while organic search traffic takes wings with 756.51% of YoY increment.
Katie Choy
Senior E-commerce Manager, Dyson
Specialized in e-commerce, CRM & digital strategy. #Ex-Microsoft #Ex-Sony
Samson Fong
Regional Head of Partnership, eatigo #ex-DJI #ex-Xiaomi
A design graduate who turned into a start-up enthusiast. Experienced in e-com, digital marketing and growth strategy with histories serving international consumer tech giants and F&B startups.
Vincent So,
Senior Product Manager (Growth), KLOOK
Vincent leads a growth team of 5 focus on driving core company metrics, conversion & retention enhancement and monetization. He was in the growth team of GoGoVan & OneSky driving acquisition channels. He's also a Reforge 2015 alumni - a Silicon Valley founded program for growth professionals.
Si Quan,
Customer Success and Marketing Manager, Ahrefs
Si Quan is the Customer Success and Marketing Manager at Ahrefs, an industry-leading SEO tool. SQ has 3 years of digital marketing experience, and has helped several tech companies grow their traffic and sales via content marketing and SEO.
Emilie Cheung,
ex-Digital Manger, OMD Hong Kong #VirtualBank #ex-Facebook
Equipped with 5+ years intensively hands-on digital marketing and analytical background, Emilie helps businesses make their marketing communication more human with technology, by turning digital knowledge into effective digital marketing strategies.
Eric Kwok
Digital Marketing Manager, Telecom Enterprise
I planned and implemented digital strategy for a listed beauty company to generated HKD300m net profit in 2 years. I’ve spent the last 7 years learning everything there is to know about the Digital Marketing industry -- from offline to online. I am a digital marketing manager in an enterprise with 24k+ employee to grow its mobile app. I also run idontknowdigital.com to share my experience on user acquisition, data analysis, digital strategy planning and growth hacking.
Patrick Yip,
Ex-Growth Manager, Skyscanner
Ex-Growth Manager at Skyscanner. Previously leading marketing and revenue growth at early stage startups backed by World-Famous VC including 500 Startups.
Tim Chan
Founder of Growth Marketer Academy
Founder of Growth Marketer Academy. Help 100+ fundraised startups & corporates to grow.
#GMA

Stay tuned for more!

Previous Real World Projects

Teams will help our company partners to market their products online. Everything is real, not just a homework.

A HK-based underwear brand with 60+ years of history, owning 40+ branches in Hong Kong. 3 years ago, it launched an online store and aspired to develop online sales.#40+ physical stores in HK‍

Connect women's culinary knowledge through their online platform, and share easy recipes for the public. #30k+recipes #150k Social Media Group Members‍

Reinvent the interior design solutions for the elderly or those with physical disabilities, backed by Li Ka Shing Foundation.

A charity that encourages volunteerism by rewarding them with inspiring experience, e.g. dining with inspiring entrepreneurs 50,000+ volunteering hour

Apply Now!

Having questions about the bootcamp?
Book a consultation with us!

Schedule an 15-min call with the course advisor. Get your questions answered and evaluate if the bootcamp fits your career!

Real-World-Project Achievements

Apply Now!

Highlights of Previous Bootcamps

"How to measure your funnel and optimize it for growth in (roughly) 30 mins a week?"

Patrick Yip | Growth Manager, Skyscanner
"How to half your acquisition cost with good retention?"

Agnes Li | Growth Manager,
PayMe for HSBC

"Build a Convertible Content Funnel"

Elizabeth Kwong| Head of Content,
Moneysmart HK

Trainers of Our Bootcamps Are From...

Who is this course for?

  1. Traditional marketers, public relations professionals, branding & business development professionals
  2. Early-stage founders or entrepreneurs who’ll start a new business
  3. Senior executive & manager
  4. Designers & developers who wanna make a career change
  5. Junior digital marketers who work on a single channel
  6. Passionate people without marketing background but committed to learning

Alumni Story

Alumni Stories

Our Bootcamp Alumni Are From...

Cohorts rate the course 8+ out of 10. Hear what they have to say...

“I came across new knowledge including funnel concept, tactics of optimization, etc. I hope the real practices taught here can advance my career."

Kinni | Performance Marketing Specialist, YOOX-Net-a-Porter Group

“In 1st cohort, I am both a company partner and a participant. To me, the knowledge and mindset taught by the trainers here will go a long way for me as an entrepreneur in the next 5-10 years."

Joy | Founder, Swag Hair

"My biggest gain is the hands-on exp. of launching campaign & ad myself, so I can leverage what I learnt to push agency to work better in daily work."

Fion | Digital Marketing Manager, Swire Properties

"I learnt skills and concept of growth marketing from the course, e.g. funnel concept, which helps me a lot to advance my digital career."

Desmond|Assistant Manager (Digital Marketing). Sino Land Co. Ltd

"I learnt things e.g. landing page design, Google Analytics, and performance optimisation. The hands-on experiences will definitely help my own business"

Yuki|Founder & Consultant .
The Kirsche Studio

“As a student without solid marketing background, I'm really glad that we can perform hands-on marketing campaigns for our company partners."

Billie|Senior Product Manager. Agorize

"After the bootcamp, I've got a firm grasp of the newest trends in the digital marketing field, which an in-house marketer usually lack."

Rachel|Marketing . HK Listed Bank

"I learnt various tools & knowledge of growth marketing which I can apply immediately in the hands-on session & team project!"

William | Manager & Prime English Author of 《爆Like》

"I learnt things e.g. landing page design, Google Analytics, and performance optimization. The hands-on experiences will definitely help my own business"

Grace | Co-Founder, Smiling Baby Limited

Application

Date|20 Jul 20 - 5 Oct 20

Offline Classroom| 19:30 - 22:30
20 July, 27 July, 3 August, 10 August, 17 August, 24 August, 31 August (Mon)

Online Consultation|20:30 - 22:30
8Sep, 15Sep, 22Sep (Tue)

Venue|15/F, Oriental Centre, 67-71 Chatham Road South, Tsim Sha Tsui (6min from TST MTR)

*Contingency Plan: The offline sessions may be rescheduled or switched to online format on a case-by-case basis

Training Fee|

Apply by
Fee
Early Bird
15 Jun 20
$8,680
Late Bird
10 Jul 20
$9,480
Regular
16 Jul 20
$10,580
Apply Now!
- University student & NGO discount
10% off
is given to encourage university undergraduate & NGO marketers to learn Growth Marketing. An installment payment plan is provided for undergraduate students. Please tell us to get further info.

- 2 Concurrent enrollment
HKD300 / HKD400 discount for each of the 2 / 3  applicants.

- Referral discount
If the enrolled applicant refers a friend to join successfully, the referrer / referee could enjoy HKD200 / HKD300 discount.

- The price will be increase in the future. Act now! Compared with most of the overseas programs which charge from HKD15k - 30k, we are trying to make it affordable to passionate learners who want to make a change in their career.

Must-know before application|

- A phone interview is needed! We want to ensure that all participants are passionate and committed to achieve the best learning result.

- Guaranteed refund
Refund for 50% training fee by the end of the 3rd classroom lesson if you do feel we fail to deliver and make a request. As long as you attend all the lessons and finish all assignments, we will refund as we stated above. No question asked.

- Time commitment
You have to spend around 100 hours in 3 months. If you can’t attend any class,  you have to study the notes and the recording.

- Additional marketing & ad budget
Please prepare additional marketing & ad budget of $890 at the 1st lesson as the marketing budget (e.g. marketing tools & ad budget) for the team project. The money won’t go through us while you and your teammates will manage this pool of money to implement the team project.

What else you will get outside the lesson|

- A closed alumni community of passionate growth buddies to support & help each other to improve. Our alumni work/worked in startups, corporates & agency e.g. Klook, Chanel, Swire Properties, NET-A-PORTER, Dior, Pepsi, SCMP, OneSky, J.P. Morgan, Microsoft, Moet Hennessy, GoBear, Watsons, MRM McCann, Weber Shandwick, Agorize (Raised USD15m) etc

- Growth marketing ppt & video covering FB Ads, Google Ads, Google Analytics, SEO, Content Marketing etc will be hosted on our online platform for your lifetime access 

- Graduation certificate to prove the completion of the growth marketing bootcamp

- Gain a solid portfolio to show your potential employer: e.g. landing page, e-commerce store, content, ad campaign, analytics set-up, automation, email & referral campaign etc 

- Special discount in the upcoming Growth Marketing Conference in 2020

F.A.Q

How to apply? What do you expect from the participants?

Fill out the online form. You will be invited for a phone interview in 2 days. As the bootcamp is very intensive which requires tremendous effort, you can’t achieve the best learning result without serious commitment, especially we don’t want you to fail your teammates in the team project.We expect you are determined to learn, aspire to make a career change, create an impact on your existing company or even build a new startup.You have to enjoy being a digitally savvy as most of the tools & techniques would be web-based.

How to get a discount?

Apply before due dates to get special rates. Concurrent enrollment and referral discount are also available.
* 2 Concurrent enrollment:
HKD300 / HKD400 discount for each of the 2 / 3  applicants.
* Referral discount: If the enrolled applicant refers a friend to join successfully, the referrer / referee could enjoy HKD200 / HKD300 discount.  
*University student & NGO discount: 10% off is given to encourage university undergraduate & NGO marketers to learn Growth Marketing. An installment payment plan is provided for undergraduate students. Please tell us to get further info.
*Promo Code: Only 1 special discount or promo code can be used for each application. You can’t use 2 or more promo codes together.

What's the payment method? Where's the ad-budget for team project come from?

Once you have passed our interview, we will send you the payment instruction. Please prepare additional marketing & ad budget of $890 at the 1st lesson as the marketing budget (e.g. marketing tools & ad budget) for the team project. The money won’t go through us while you and your teammates will manage this pool of money to implement the team project.

What if I can't attend class in particular days due to important matters? Can I watch the course online?

Participation matters! If you are not able to show up in class, you will have to study notes, PPT and recordings to ensure that you keep up with the curriculum.

May I ask for a refund if I find the course fail my expectations upon actual participation?

No worries! We have a full-fledged refund mechanism. If you feel we fail to deliver and make a request by the end of the 3rd classroom lesson, we will refund for 50% training fee. The only criteria is that you attend all the lessons and finish all assignments. No question asked.

What language will be used in class?

Most of the ppt & notes will be in English. In terms of the speaking language, Cantonese will be used.

Will you provide a certificate after the bootcamp? What other resources does the bootcamp provide?

Yes, we will provide a certificate if the students successfully complete the team project and graduate from the bootcamp.Growth marketing ppt & video covering FB Ads, Google Ads, Google Analytics, SEO, Content Marketing etc will be hosted on our online platform for your lifetime access 

Having other questions? Please contact us, we will reply within 2 days.

Supporting Organizations to GMA Bootcamps