End-to-End Customized Training & Consultation Solution to Grow Your Business
The team will spend 20% of time learning remotely through the custom course modules adapted to your business metrics, while spending the rest 80% actually growing your business with our hands-on guide & tailor-made consultation. Our curriculum is comprehensive, covering all major channels from paid Ad, landing pages, analytics, CRM, marketing automation, partnerships & affiliates for conversion optimization.
Our Training Modules
1.
Growth Framework
- What is growth marketing?
- Growth channels & skills
- Metrics that matter - AAARRR
- E-commerce site structure & content assets
2.
Audience & Messaging
- Buyer personas
- Write persuasive messaging & copywriting for conversion purpose
- How to design without a designer
3.
Landing Page & Content Funnel
- How to design & develop a landing page
- Content as a funnel to convert leads to clients
- SEO & keyword research
4.
Search Engine Optimization (SEO)
- Obtaining a high-ranking placement in the Google search results page
- Conduct keyword research
- How to acquire backlinks
5.
Build a Facebook AD Funnel
- Target your audience
- AD placements, budgets & creatives
- Ad retargeting, A/B testing & Iteration
6.
Master Google ADs - SEM
- Search Engine Marketing (SEM) essentials
- Analyze your competitor PPC
- Create a Google search AD
7.
Master Google Ads - Display AD
- Create targeted Google Display Ad campaigns
- Retarget to specific audience on GoogleDisplay AD
- A/B testing & iteration
8.
Tracking & Analytics
- Google Analytics break-down
- Set up goals in GA to track conversion & Evaluate the performance of your marketing & product
- Set up Heatmap tracking to discover insights that GA doesn't tell you
9.
Segmentation & CRM
- Automate your marketing
- Set up time-triggered & event-triggered drip emails
- Tag & Segment your users
- Remarketing via Email Marketing to match the user journey
10.
Intro to Technical Marketing
- Competitor scraping
- Integrate various applications to automate your online business
11.
Guides to Launching a Product / Campaign
- Go-to-market strategy
- Chatbot marketing
- Referral Marketing
12.
Grow You Business
- Apply the growth marketing strategies & tactics to grow your products/services.
1.
Growth Framework
- What is growth marketing?
- Growth channels & skills
- Metrics that matter - AAARRR
- E-commerce site structure & content assets
2.
Audience & Messaging
- Buyer personas
- Write persuasive messaging & copywriting for conversion purpose
- How to design without a designer
3.
Landing Page & Content Funnel
- How to design & develop a landing page
- Content as a funnel to convert leads to clients
- SEO & keyword research
4.
Search Engine Optimization (SEO)
- Obtaining a high-ranking placement in the Google search results page
- Conduct keyword research
- How to acquire backlinks
5.
Build a Social Media AD Funnel
- AD placements, budgets & creatives
- Target your audience
- Ad retargeting, A/B testing & Iteration
6.
Master Google ADs - SEM
- Search Engine Marketing (SEM) essentials
- Analyze your competitor PPC
- Create a Google search AD
7.
Master Google Ads - Display AD
- Create targeted Google Display Ad campaigns
- Retarget to specific audience on GoogleDisplay AD
- A/B testing & iteration
8.
Tracking & Analytics
- Google Analytics break-down
- Set up goals in GA to track conversion & Evaluate the performance of your marketing & product
- Discover insights that GA doesn't tell you by heatmap tracking
9.
Segmentation & CRM
- Automate your marketing
- Set up time-triggered & event-triggered drip emails
- Tag & Segment your users
- Remarketing via Email Marketing to match the user journey
10.
Intro to Technical Marketing
- Competitor scraping
- Integrate various applications to automate your online business
11.
Guides to Launching a Product / Campaign
- Go-to-market strategy
- Chatbot marketing
- Referral Marketing
12.
Grow Your Business
- Apply the growth marketing strategies & tactics to grow your products/services.
