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Growth Marketing

【成長行銷 2020】如何由傳統行銷Marketing進化為成長駭客?

成長行銷的新時代已不可逆轉,更著重數據分析,更重視分析的行銷策略將會盡佔鰲頭,成為行銷界必修的課程。想要由傳統行銷「進化」為成長駭客。又該如何準備呢?

Training

【SEO 優化教學 2020】甚麼是SEO?如何自學SEO?

SEO 是成長行銷及網絡世界不可或缺的技巧。如果從零開始,該如何接觸SEO?SEO 又可以分成多少個方面?是否只以「關鍵字」為目標?我們帶你新手上路!

Growth Marketing

66年傳統品牌 vs 成長行銷 香港雞仔嘜轉型之戰

傳統品牌要經得起時間考驗,就必須要勇敢面對新世代的挑戰。香港雞仔嘜於香港經營服裝銷售逾60年,如何透過成長行銷,由只有實體店面的舊時代,走進網絡化的新世界?

Training

行銷漏斗 Marketing funnel 詳解! 6個階段精準掌控目標客群

什麼是 行銷漏斗 Marketing funnel?這套理論為何成為近年最流行的行銷理念?不論是小企業大集團,也用來分析客戶行為?小編為您一文詳解,圖文並茂,保證看完一定能懂。

Growth Marketing

「數據軍師」再進化 SCMP管理級人員最關注的行銷技術

身處在大數據時代,行銷人員每天有如天文數字的客戶數據,要如何將這些數字轉化為實際策略?過程又該如何運用conversion funnel及landing page?我們請來任職SCMP的管理層級數據管理人員,分享他的想法以及於訓練營的中學習體驗。

Training

成長行銷從零開始!YOOX NET-A-PORTER 成效行銷專員的兩個月轉職成功經驗談

缺乏行銷經驗,如何開啟你的行銷職涯?如何縮短漫長又徬徨的轉職空窗期?Kinni 是香港成長行銷訓練營第一屆的學員,目前任職於全球超過六百萬用戶的跨境電商公司 YOOX NET-A-PORTER 擔任成效行銷專員。工作前零行銷背景的她將分享,如何在短短兩個月之內,從十人編制的小型新創成功轉職大型跨境電商的心路歷程,一起來看看>>

Training

沒靈感?沒預算?DJI 用舊素材再行銷 市場區分做對 業績逆勢成長 5 倍

「行銷預算快花完了怎麼辦?」「內容擠破頭也想不出來!」行銷人員常見的煩惱,我們聽到了!前DJI、小米行銷專員,現為 Eatigo 區域業務夥伴總監的 Samson 現身說法,其實將舊素材加點料翻新,重置為新的行銷內容,預算或靈感枯竭的難題就能迎刃而解。

Growth Marketing

Slack 3 個不用花錢的產品策略 讓30%免費用戶心甘情願付費

根據 Databox 2019 年的研究,採用免費增值模式的軟體即服務(SaaS)公司,平均用戶轉換率是 6% - 10%, 令人稱羨的是,企業協作平台軟體 Slack 的用戶轉換率將近 30%,擁有超過 300 萬付費用戶、88,000 個付費團隊,硬是高出平均值三到五倍。Slack 是如何以產品主導的行銷策略異軍突起,達到驚人的高轉換數據呢?繼續看下去 >>

Growth Marketing

假眾籌真騙案? 帶你拆解操縱千萬美金的行銷手法

很多群眾募資計畫都有耽擱的時候,但根據Kickstarter的資料顯示,其網站上的計畫中,約有9%會胎死腹中。即使眾籌項目達標,不等於策劃人會履行出貨承諾。顯然地,許多眾籌策劃人會透過巧妙的行銷技巧,引導欠缺科學知識,或是消息不靈通的贊助者進行投資,即使最聰明的朋友都有可能成為這些「眾籌走數」的受害者之一。接下來,我們將為您拆解4個經典的「眾籌走數」,了解這些昨日之星如何在一夕間,變成所有投資者的夢魘。

Growth Marketing

《Facebook 零 Reach 災難》拒絕倒錢落海 三個方法力挽狂瀾

近日 Facebook 改革介面,將六個國家如柬埔寨和斯理蘭卡等的個人用戶和專頁貼文「分開發佈」,用戶只會在 news feed 中看到朋友或廣告貼文,專頁的貼文會被移至 “Explore Feed” 。

Growth Marketing

foodpanda和MoneySmart的營銷之道 - 全方位營銷漏斗實戰攻打市場

Growth Marketer Academy在2018年底於Tencent Westart舉辦全港首個Growth Marketing Conference,雲集eBay, KKday, SCMP, foodpanda, Lalamove, MoneySmart等業界精英與超過150位創辦人及市場營銷人員分享營銷增長的心得。當日參加者更有機會與8位企業代表交流和互動。Growth Marketer Academy重點整合了3篇精選文章,讓大家重溫當日活動精華。想知更多有關營銷增長策略的細節? 即瀏覽Growth Marketing Bootcamp獲取更多詳情!

Growth Marketing

從初創到全世界— Airbnb, KKday及eBay通往國際舞台的道路 

從初創到全世界— Airbnb, KKday及eBay通往國際舞台的道路 Growth Marketer Academy在2018年底於Tencent Westart舉辦全港首個Growth Marketing Conference,雲集eBay, KKDay, SCMP, FoodPanda, Lalamove, MoneySmart等業界精英與超過150位創辦人及市場營銷人員分享營銷增長的心得。當日參加者更有機會與8位企業代表交流和互動。Growth Marketer Academy重點整合了3篇精選文章,讓大家重溫當日活動精華。想知更多有關營銷增長策略的細節? 即瀏覽Growth Marketing Bootcamp獲取更多詳情!

Growth Marketing

從FunNow, Lalamove和SCMP中學習更多有關建立團隊、基礎設施及品牌的秘訣

Growth Marketer Academy在2018年底於Tencent Westart舉辦全港首個Growth Marketing Conference,雲集eBay, KKDay, SCMP, FoodPanda, Lalamove, MoneySmart等業界精英與超過150位創辦人及市場營銷人員分享營銷增長的心得。當日參加者更有機會與8位企業代表交流和互動。Growth Marketer Academy重點整合了3篇精選文章,讓大家重溫當日活動精華。想知更多有關營銷增長策略的細節? 即瀏覽Growth Marketing Bootcamp獲取更多詳情!

Event

How Tech In Asia expands to 10+ cities by “City Chapter Initiative” in 1 year (Tech in Asia SG 2018 Tech Week)

After we shared various growth marketing tactics with Hong Kong & Macau marketers, Growth Marketer Academy is going to Singapore to organize a regional community growth tactics event in May! We not only have the community manager of Tech in Asia to reveal their secret of expanding their community to 10+ cities in 1 year, but we also have the 7 TIA City Chapter Leads to talk about “Local Community Growth & Startup Ecosystem”!

Event

Regional Growth Marketing Series (Philippines) – How platform businesses grow: Insights from local & overseas players

Crossing over with the upcoming Techtonic Summit, this pre-Summit event will also be part of Tech in Asia (Manila) Chapter. Happening on 21st June 2018, we will be sharing insights from local and overseas players on how platform businesses grow.

Event

TIA City Chapters (Hong Kong) – The Horrors of Regional Marketing

Néih hóu, Hong Kong! Launching a startup across the region is a daunting task but there are those who conquered their fears and faced the horrors of delving into regional expansion.

Growth Marketing

Growing like foodpanda and MoneySmart – Attacking the Market with Actions throughout the Entire Funnel

In Dec 2018, Growth Marketer Academy has organised the 1st growth marketing conference in HK at Tencent Westart. It gathered speakers from eBay, KKDay, SCMP, FoodPanda, Lalamove, MoneySmart etc. to share their growth tactics & experience with 150+ marketers & founders from startups & corporates. Growth Marketing Academy has summarised their valuable insights into 3 articles for your reference.

Growth Marketing

Going International like Airbnb, KKday, and eBay Want to Go Global? Listen to the Locals and Make your Business Personal

In Dec 2018, Growth Marketer Academy has organised the 1st growth marketing conference in HK at Tencent Westart. It gathered speakers from eBay, KKday, SCMP, FoodPanda, Lalamove, MoneySmart etc. to share their growth tactics & experience with 150+ marketers & founders from startups & corporates. Growth Marketing Academy has summarised their valuable insights into 3 articles for your reference.

Growth Marketing

Constructing Your Company Like FunNow, Lalamove, and SCMP – More about Team Building, Infrastructure Building, and Branding Building

In Dec 2018, Growth Marketer Academy has organised the 1st growth marketing conference in HK at Tencent Westart. It gathered speakers from eBay, KKDay, SCMP, FoodPanda, Lalamove, MoneySmart etc. to share their growth tactics & experience with 150+ marketers & founders from startups & corporates. Growth Marketing Academy has summarised their valuable insights into 3 articles for your reference.

Growth Marketing

4 Crowdfunding “SCAMpaigns” That Taught Us a Painful Lesson in Marketing

Many crowdfunding projects delay, but 9% of all Kickstarter projects eventually fell through, according to Kickstarter. While it appears these creators most often prey on scientifically illiterate or ill-informed backers, with the smartest marketing strategies, even your smartest friends may have been fallen victims to these s-campaigns.

Growth Marketing

11 Growth Marketing Tools for Non-coders

Growth is one of the hottest buzzword among the startup and even the marketing world. Growth Hacker (or Growth Marketer, some prefer) is still a very new concept, especially in Asian world. The term “Growth Hacking” has barely existed for 7 years, coined by Sean Ellis. Andrew Chen defined growth hackers as “a hybrid of marketer and coder, one who looks at the traditional question of ‘How do I get customers for my product?’ and answers with A/B tests, landing pages, viral factor, email deliverability, and Open Graph.”