We help you to level-up your growth marketing skills & digital innovation.
We create and curate the best content about growth hacking: Insight, research, how-to guides, case studies, advices from marketing practitioners etc.
缺乏行銷經驗，如何開啟你的行銷職涯？如何縮短漫長又徬徨的轉職空窗期？Kinni 是香港成長行銷訓練營第一屆的學員，目前任職於全球超過六百萬用戶的跨境電商公司 NET-A-PORTER 擔任成效行銷專員。工作前零行銷背景的她將分享，如何在短短兩個月之內，從十人編制的小型新創成功轉職大型跨境電商的心路歷程，一起來看看>>
「行銷預算快花完了怎麼辦？」「內容擠破頭也想不出來！」行銷人員常見的煩惱，我們聽到了！前DJI、小米行銷專員，現為 Eatigo 區域業務夥伴總監的 Samson 現身說法，其實將舊素材加點料翻新，重置為新的行銷內容，預算或靈感枯竭的難題就能迎刃而解。
根據 Databox 2019 年的研究，採用免費增值模式的軟體即服務(SaaS)公司，平均用戶轉換率是 6% - 10%， 令人稱羨的是，企業協作平台軟體 Slack 的用戶轉換率將近 30%，擁有超過 300 萬付費用戶、88,000 個付費團隊，硬是高出平均值三到五倍。Slack 是如何以產品主導的行銷策略異軍突起，達到驚人的高轉換數據呢？繼續看下去 >>
很多群眾募資計畫都有耽擱的時候，但根據Kickstarter的資料顯示，其網站上的計畫中，約有9%會胎死腹中。即使眾籌項目達標，不等於策劃人會履行出貨承諾。顯然地，許多眾籌策劃人會透過巧妙的行銷技巧，引導欠缺科學知識，或是消息不靈通的贊助者進行投資，即使最聰明的朋友都有可能成為這些「眾籌走數」的受害者之一。接下來，我們將為您拆解4個經典的「眾籌走數」，了解這些昨日之星如何在一夕間，變成所有投資者的夢魘。
近日 Facebook 改革介面，將六個國家如柬埔寨和斯理蘭卡等的個人用戶和專頁貼文「分開發佈」，用戶只會在 news feed 中看到朋友或廣告貼文，專頁的貼文會被移至 “Explore Feed” 。
Growth Marketer Academy在2018年底於Tencent Westart舉辦全港首個Growth Marketing Conference，雲集eBay, KKday, SCMP, foodpanda, Lalamove, MoneySmart等業界精英與超過150位創辦人及市場營銷人員分享營銷增長的心得。當日參加者更有機會與8位企業代表交流和互動。Growth Marketer Academy重點整合了3篇精選文章，讓大家重溫當日活動精華。想知更多有關營銷增長策略的細節? 即瀏覽Growth Marketing Bootcamp獲取更多詳情!
從初創到全世界— Airbnb, KKday及eBay通往國際舞台的道路 Growth Marketer Academy在2018年底於Tencent Westart舉辦全港首個Growth Marketing Conference，雲集eBay, KKDay, SCMP, FoodPanda, Lalamove, MoneySmart等業界精英與超過150位創辦人及市場營銷人員分享營銷增長的心得。當日參加者更有機會與8位企業代表交流和互動。Growth Marketer Academy重點整合了3篇精選文章，讓大家重溫當日活動精華。想知更多有關營銷增長策略的細節? 即瀏覽Growth Marketing Bootcamp獲取更多詳情!
Growth Marketer Academy在2018年底於Tencent Westart舉辦全港首個Growth Marketing Conference，雲集eBay, KKDay, SCMP, FoodPanda, Lalamove, MoneySmart等業界精英與超過150位創辦人及市場營銷人員分享營銷增長的心得。當日參加者更有機會與8位企業代表交流和互動。Growth Marketer Academy重點整合了3篇精選文章，讓大家重溫當日活動精華。想知更多有關營銷增長策略的細節? 即瀏覽Growth Marketing Bootcamp獲取更多詳情!
After we shared various growth marketing tactics with Hong Kong & Macau marketers, Growth Marketer Academy is going to Singapore to organize a regional community growth tactics event in May! We not only have the community manager of Tech in Asia to reveal their secret of expanding their community to 10+ cities in 1 year, but we also have the 7 TIA City Chapter Leads to talk about “Local Community Growth & Startup Ecosystem”!
Crossing over with the upcoming Techtonic Summit, this pre-Summit event will also be part of Tech in Asia (Manila) Chapter. Happening on 21st June 2018, we will be sharing insights from local and overseas players on how platform businesses grow.
Néih hóu, Hong Kong! Launching a startup across the region is a daunting task but there are those who conquered their fears and faced the horrors of delving into regional expansion.
In Dec 2018, Growth Marketer Academy has organised the 1st growth marketing conference in HK at Tencent Westart. It gathered speakers from eBay, KKDay, SCMP, FoodPanda, Lalamove, MoneySmart etc. to share their growth tactics & experience with 150+ marketers & founders from startups & corporates. Growth Marketing Academy has summarised their valuable insights into 3 articles for your reference.
In Dec 2018, Growth Marketer Academy has organised the 1st growth marketing conference in HK at Tencent Westart. It gathered speakers from eBay, KKday, SCMP, FoodPanda, Lalamove, MoneySmart etc. to share their growth tactics & experience with 150+ marketers & founders from startups & corporates. Growth Marketing Academy has summarised their valuable insights into 3 articles for your reference.
In Dec 2018, Growth Marketer Academy has organised the 1st growth marketing conference in HK at Tencent Westart. It gathered speakers from eBay, KKDay, SCMP, FoodPanda, Lalamove, MoneySmart etc. to share their growth tactics & experience with 150+ marketers & founders from startups & corporates. Growth Marketing Academy has summarised their valuable insights into 3 articles for your reference.
Many crowdfunding projects delay, but 9% of all Kickstarter projects eventually fell through, according to Kickstarter. While it appears these creators most often prey on scientifically illiterate or ill-informed backers, with the smartest marketing strategies, even your smartest friends may have been fallen victims to these s-campaigns.
.jpg)
Growth is one of the hottest buzzword among the startup and even the marketing world. Growth Hacker (or Growth Marketer, some prefer) is still a very new concept, especially in Asian world. The term “Growth Hacking” has barely existed for 7 years, coined by Sean Ellis. Andrew Chen defined growth hackers as “a hybrid of marketer and coder, one who looks at the traditional question of ‘How do I get customers for my product?’ and answers with A/B tests, landing pages, viral factor, email deliverability, and Open Graph.”
.png)
