Growth MarketingDigital Marketing Plan: Facebook Ad Marketing FunnelDigital marketing plan with marketing funnel incorporated into Facebook ads is extremely powerful to drive more conversions to leverage benefits of using Facebook ads.Growth MarketingThe transition of Chicks－When 66 Year-old traditional brand meets Growth Marketing Change is always a severe challenge especially when it comes to the management of a product. It may shock the employees and the business, so how can we minimize distress and make a positive impact?Growth MarketingBecome a master of data－the most important marketing techniques of the managerial staff in SCMPIf data lacks practical application, it is nothing but a bunch of numbers. In the "Big Data Era", more and more customer data is collected, but how can it be translated into a practical marketing strategy? Our alumni Tommy now shares his experience of attending Growth Marketing Bootcamp !Growth MarketingGrowth Marketing from scratch! YOOX NET-A-PORTER －Performance marketing specialist on her 2-month journeyOur alumni Kinni successfully transformed herself to a performance marketing specialist at a large international corporation YOOX NET-A-PORTER in 2 months. EventHow Tech In Asia expands to 10+ cities by “City Chapter Initiative” in 1 year (Tech in Asia SG 2018 Tech Week)After we shared various growth marketing tactics with Hong Kong & Macau marketers, Growth Marketer Academy is going to Singapore to organize a regional community growth tactics event in May! We not only have the community manager of Tech in Asia to reveal their secret of expanding their community to 10+ cities in 1 year, but we also have the 7 TIA City Chapter Leads to talk about “Local Community Growth & Startup Ecosystem”!EventRegional Growth Marketing Series (Philippines) – How platform businesses grow: Insights from local & overseas playersCrossing over with the upcoming Techtonic Summit, this pre-Summit event will also be part of Tech in Asia (Manila) Chapter. Happening on 21st June 2018, we will be sharing insights from local and overseas players on how platform businesses grow.EventTIA City Chapters (Hong Kong) – The Horrors of Regional MarketingNéih hóu, Hong Kong! Launching a startup across the region is a daunting task but there are those who conquered their fears and faced the horrors of delving into regional expansion.Growth MarketingGrowing like foodpanda and MoneySmart – Attacking the Market with Actions throughout the Entire FunnelIn Dec 2018, Growth Marketer Academy has organised the 1st growth marketing conference in HK at Tencent Westart. It gathered speakers from eBay, KKDay, SCMP, FoodPanda, Lalamove, MoneySmart etc. to share their growth tactics & experience with 150+ marketers & founders from startups & corporates. Growth Marketing Academy has summarised their valuable insights into 3 articles for your reference. Growth MarketingGoing International like Airbnb, KKday, and eBay Want to Go Global? Listen to the Locals and Make your Business PersonalIn Dec 2018, Growth Marketer Academy has organised the 1st growth marketing conference in HK at Tencent Westart. It gathered speakers from eBay, KKday, SCMP, FoodPanda, Lalamove, MoneySmart etc. to share their growth tactics & experience with 150+ marketers & founders from startups & corporates. Growth Marketing Academy has summarised their valuable insights into 3 articles for your reference. Growth MarketingConstructing Your Company Like FunNow, Lalamove, and SCMP – More about Team Building, Infrastructure Building, and Branding BuildingIn Dec 2018, Growth Marketer Academy has organised the 1st growth marketing conference in HK at Tencent Westart. It gathered speakers from eBay, KKDay, SCMP, FoodPanda, Lalamove, MoneySmart etc. to share their growth tactics & experience with 150+ marketers & founders from startups & corporates. Growth Marketing Academy has summarised their valuable insights into 3 articles for your reference.Growth Marketing4 Crowdfunding “SCAMpaigns” That Taught Us a Painful Lesson in MarketingMany crowdfunding projects delay, but 9% of all Kickstarter projects eventually fell through, according to Kickstarter. While it appears these creators most often prey on scientifically illiterate or ill-informed backers, with the smartest marketing strategies, even your smartest friends may have been fallen victims to these s-campaigns.Growth Marketing11 Growth Marketing Tools for Non-codersGrowth is one of the hottest buzzword among the startup and even the marketing world. Growth Hacker (or Growth Marketer, some prefer) is still a very new concept, especially in Asian world. The term “Growth Hacking” has barely existed for 7 years, coined by Sean Ellis. Andrew Chen defined growth hackers as “a hybrid of marketer and coder, one who looks at the traditional question of ‘How do I get customers for my product?’ and answers with A/B tests, landing pages, viral factor, email deliverability, and Open Graph.”
Growth Marketing優化數位行銷策略 增加課程銷售量GMA 台灣成長行銷營合作夥伴，太陽實驗室在成長行銷營後學以致用，成功優化成長行銷策略，為太陽實驗室帶來了顯著的銷售量成長，此專案詳細解說了太陽實驗室的專案，快來看看他們是怎麼辦到的。Growth Marketing【2020】最佳 Top 4 數位行銷課程推薦｜深度解析與對比各大最好的數位行銷課程深度解析與對比，讓你快速了解各個行銷課程，用最快的時間選擇最好的數位行銷課程。Growth MarketingGrowth Marketing Bootcamp #4 小眾企業成長史成長行銷無疑的是數位行銷的核心之一，以數據分析來採取相應行動，以相應的辦法攻克企業難題，達到擴展業務的效果，Growth Marketing Bootcamp #4 中小眾企業活用數位行銷知識改善企業成長行銷策略。Growth Marketing疫症行銷學：肺炎肆虐 行銷人該如何面對?新冠肺炎為行銷界帶來巨大衝擊，為突如其來的危機不知所措，導致業績節節下降，但卻有好幾種方法讓你在疫情中站穩腳，點擊獲得更多詳情。Growth MarketingDigital Marketing 課程 l 4個免費資源平台提升個人競爭力網絡營銷(Digital Marketing) 課程是現今大趨勢 ，無論在職還是在學也適合學習這技能。一起參加數碼營銷課程，把銷售技巧應用於生活，助你新手變專家!Growth Marketing【必修】行銷漏斗最強攻略 | Facebook 廣告行銷Facebook 廣告行銷漏斗最大的優勢在於針對每個用戶旅程做出特定的行銷，讓你全面利用Facebook廣告的優勢擴展你的業務。Growth Marketing【網路行銷】2020 創業基礎網路行銷課程入門必修攻略——比較及免費資源不論是想創業或是增值自己，新手、初學者或是傳統行銷人，實體網路行銷課程都可以幫助你由零開始，不管是SEO、電商、社群行銷、內容行銷等等基礎知識也可以一一學習，結合案例研討，一步一步帶你掌握數位行銷，帶來被動收入！Training生活用品✕成長行銷 SWAG HAIR 創辦人 搶攻髮型用品網購市場 客單價 2 倍成長肺炎疫情肆虐多月，由搶口罩到囤積物資，香港人從未感受過，原來日常生活用品，也可以如此緊絀。市民減少外出，實體活動放緩，亦令更多人開始注意網上購物途經。Training管理層帶領數據分析融入團隊 行銷企劃不再靠代理對於線上世界的marketing管理人員而言，不時需要與第三方或是代理經紀公司合作，製作大型的行銷企劃，並解析海量的數據，再回顧及制定下一步對策。如果對數據內容了解不夠透徹，則難以從管理層的視野掌控大局。Training優化 Landing Page + 做好再行銷，兩週內大幅提升付費轉換率！太陽實驗室是Growth Marketer Acadmey成長行銷營第一屆的企業合作夥伴之一，來看看太陽實驗室小組這三個月的專案收穫！Training中層漏斗超重要！設計一套完整的User Journey，大幅增加會員數！StyleMap美配是Growth Marketer Acadmey成長行銷營第一屆的企業合作夥伴之一，來看看美配小組這三個月的專案收穫！Growth Marketing學員實測3大秘訣 App下載轉換率翻倍開發應用程式 App 是商戶及創新企業的必經階段，但要如何推廣業務的同時，令更多用戶願意下載 App 並主動使用，就是一門學問。Growth Marketing透過成長行銷，改變企業形態：雞仔嘜、長屋設計、Cook1Cook行銷理論絕非紙上談兵，如果能夠將數據分析運用得宜，甚至能扭轉企業的既有觀念，重新定義公司的行銷形態，並為業績帶來前所未見的效應及收益。Growth Marketing訓練營導師團 秘傳5大成長行銷思維網絡上關於行銷理念多不勝數，到底哪些有是用的？最佳的驗證方式，當然是藉由曾經實驗執行過的專業管理層，來告訴我們其真偽。曾經擔任過GMA成長行銷訓練營的導師們，又可以向我們傳授什麼心法呢？Growth Marketing【行銷精讀】了解成長行銷的10個關鍵字成長行銷博大精深，要由零開始學習，必須要有適合的敲門磚。我們為你精選10個成長行銷核心概念，助你由淺入深。Growth Marketing【home-office 有咩做】自主學習 參加線上行銷訓練營5大優勢Home office 倍覺工作沉悶？經濟動盪擔憂前景？如果想自我進修，又怕疫情時期外出。參與各種線上課程或許是不俗的選擇！Growth Marketing【成長行銷 2020】如何由傳統行銷Marketing進化為成長駭客？成長行銷的新時代已不可逆轉，更著重數據分析，更重視分析的行銷策略將會盡佔鰲頭，成為行銷界必修的課程。想要由傳統行銷「進化」為成長駭客。又該如何準備呢？Training【SEO 優化教學 2020】甚麼是SEO？如何自學SEO？SEO 是成長行銷及網絡世界不可或缺的技巧。如果從零開始，該如何接觸SEO？SEO 又可以分成多少個方面？是否只以「關鍵字」為目標？我們帶你新手上路！Growth Marketing66年傳統品牌 vs 成長行銷 香港雞仔嘜轉型之戰傳統品牌要經得起時間考驗，就必須要勇敢面對新世代的挑戰。香港雞仔嘜於香港經營服裝銷售逾60年，如何透過成長行銷，由只有實體店面的舊時代，走進網絡化的新世界？Training行銷漏斗 Marketing funnel 詳解! 6個階段精準掌控目標客群什麼是 行銷漏斗 Marketing funnel？這套理論為何成為近年最流行的行銷理念？不論是小企業大集團，也用來分析客戶行為？小編為您一文詳解，圖文並茂，保證看完一定能懂。Growth Marketing「數據軍師」再進化 SCMP管理級人員最關注的行銷技術身處在大數據時代，行銷人員每天有如天文數字的客戶數據，要如何將這些數字轉化為實際策略？過程又該如何運用conversion funnel及landing page？我們請來任職SCMP的管理層級數據管理人員，分享他的想法以及於訓練營的中學習體驗。Training成長行銷從零開始！YOOX NET-A-PORTER 成效行銷專員的兩個月轉職成功經驗談缺乏行銷經驗，如何開啟你的行銷職涯？如何縮短漫長又徬徨的轉職空窗期？Kinni 是香港成長行銷訓練營第一屆的學員，目前任職於全球超過六百萬用戶的跨境電商公司 YOOX NET-A-PORTER 擔任成效行銷專員。工作前零行銷背景的她將分享，如何在短短兩個月之內，從十人編制的小型新創成功轉職大型跨境電商的心路歷程，一起來看看>>Training沒靈感？沒預算？DJI 用舊素材再行銷 市場區分做對 業績逆勢成長 5 倍 「行銷預算快花完了怎麼辦？」「內容擠破頭也想不出來！」行銷人員常見的煩惱，我們聽到了！前DJI、小米行銷專員，現為 Eatigo 區域業務夥伴總監的 Samson 現身說法，其實將舊素材加點料翻新，重置為新的行銷內容，預算或靈感枯竭的難題就能迎刃而解。Growth MarketingSlack 3 個不用花錢的產品策略 讓30%免費用戶心甘情願付費根據 Databox 2019 年的研究，採用免費增值模式的軟體即服務(SaaS)公司，平均用戶轉換率是 6% - 10%， 令人稱羨的是，企業協作平台軟體 Slack 的用戶轉換率將近 30%，擁有超過 300 萬付費用戶、88,000 個付費團隊，硬是高出平均值三到五倍。Slack 是如何以產品主導的行銷策略異軍突起，達到驚人的高轉換數據呢？繼續看下去 >>Growth Marketing假眾籌真騙案? 帶你拆解操縱千萬美金的行銷手法很多群眾募資計畫都有耽擱的時候，但根據Kickstarter的資料顯示，其網站上的計畫中，約有9%會胎死腹中。即使眾籌項目達標，不等於策劃人會履行出貨承諾。顯然地，許多眾籌策劃人會透過巧妙的行銷技巧，引導欠缺科學知識，或是消息不靈通的贊助者進行投資，即使最聰明的朋友都有可能成為這些「眾籌走數」的受害者之一。接下來，我們將為您拆解4個經典的「眾籌走數」，了解這些昨日之星如何在一夕間，變成所有投資者的夢魘。Growth Marketing《Facebook 零 Reach 災難》拒絕倒錢落海 三個方法力挽狂瀾近日 Facebook 改革介面，將六個國家如柬埔寨和斯理蘭卡等的個人用戶和專頁貼文「分開發佈」，用戶只會在 news feed 中看到朋友或廣告貼文，專頁的貼文會被移至 “Explore Feed” 。Growth Marketingfoodpanda和MoneySmart的營銷之道 - 全方位營銷漏斗實戰攻打市場Growth Marketer Academy在2018年底於Tencent Westart舉辦全港首個Growth Marketing Conference，雲集eBay, KKday, SCMP, foodpanda, Lalamove, MoneySmart等業界精英與超過150位創辦人及市場營銷人員分享營銷增長的心得。當日參加者更有機會與8位企業代表交流和互動。Growth Marketer Academy重點整合了3篇精選文章，讓大家重溫當日活動精華。想知更多有關營銷增長策略的細節? 即瀏覽Growth Marketing Bootcamp獲取更多詳情!Growth Marketing從初創到全世界— Airbnb, KKday及eBay通往國際舞台的道路 從初創到全世界— Airbnb, KKday及eBay通往國際舞台的道路 Growth Marketer Academy在2018年底於Tencent Westart舉辦全港首個Growth Marketing Conference，雲集eBay, KKDay, SCMP, FoodPanda, Lalamove, MoneySmart等業界精英與超過150位創辦人及市場營銷人員分享營銷增長的心得。當日參加者更有機會與8位企業代表交流和互動。Growth Marketer Academy重點整合了3篇精選文章，讓大家重溫當日活動精華。想知更多有關營銷增長策略的細節? 即瀏覽Growth Marketing Bootcamp獲取更多詳情!Growth Marketing從FunNow, Lalamove和SCMP中學習更多有關建立團隊、基礎設施及品牌的秘訣Growth Marketer Academy在2018年底於Tencent Westart舉辦全港首個Growth Marketing Conference，雲集eBay, KKDay, SCMP, FoodPanda, Lalamove, MoneySmart等業界精英與超過150位創辦人及市場營銷人員分享營銷增長的心得。當日參加者更有機會與8位企業代表交流和互動。Growth Marketer Academy重點整合了3篇精選文章，讓大家重溫當日活動精華。想知更多有關營銷增長策略的細節? 即瀏覽Growth Marketing Bootcamp獲取更多詳情!
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