Learn the strategic framework template that you can actually utilize in your work
Gain the insights and tips that help you in marketing and budget planning
Learn the dos and donts to feasibly budget and plan
Philip has more than 15 years’ experience in digital innovation, performance marketing, and advanced analytics and has worked in international corporate, agency and startup environments. He currently heads up the group marketing function at Great Eagle Holdings, leading the strategy in marketing innovation, digital marketing, and MarTech across a range of business units such as hotels, residential properties, co-working spaces, shopping malls and more. Previously he was a founding member of the InsurTech business Blue.
✔ Current or future marketing managers that need to start managing budget
✔ Senior marketing directors and department heads that need to manage an overall team resource and plan
✔ Startup owners who need to plan and executive their marketing strategies
✦ Practice strategic framework template that you can utilize in your work and formulate your marketing strategy
✦ Practice tips that can help you in actual marketing planning and budgetting exercises
✦ Get tips of what works and what doesn't when working on budgetting and planning
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