In this webinar, Lavigne will be sharing how she managed to grow 7-figure traffic, millions of revenue, where nearly half is by referral. In depth, she will demonstrate how partnerships and affiliates can be applied to every stage of the AARRR funnel. What’s more, she'll illustrate with her KKday experience, where you'll learn how she leveraged joint promotions, API, affiliates/blogs, marketplace and O2O to reach the milestone. You'll come to understand why key partnerships & affiliates pillars are essential to growth, and come away with actionable tactics that'll show you how to grow your business with referral.
Lavigne Fong, ex-Country Manager of KKday Hong Kong, Macau & Vietnam, is responsible for the growth of an APAC travel e-commerce platform. Over the past 3+ years in e-commerce, she has identified effective user acquisition and conversion strategies with proven 300%+ YOY revenue growth. In addition to strategic partnerships and affiliate marketing, Lavigne is an avid digital-savvy who possess a full spectrum of digital funnel analysis & optimization, stimulates the growth of website traffic and app downloads. Prior to KKday, she worked as a PR specialist in an MNC and practice influencer marketing and event management. Her comprehensive portfolio shapes her marketing professions to accelerate business growth.
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