As the global pandemic of COVID-19 unfolds globally, businesses as well as marketers are finding themselves in a tough spot. That’s why we’re bringing you this exclusive webinar featuring Alice, Head of Marketing APAC, Content Solutions, at The Economist to share 5 tips to create successful content, and examples of the work The Economist is doing, covering
How can companies find the right balance to stay relevant in the eyes of their customers in the COVID-19 era without seeming opportunistic? Alice will share with you actionable insights to optimise your content marketing efforts in the COVID-19 era.
Alice Tong｜ Head of Marketing APAC, Content Solutions, The Economist
Alice is the Head of marketing in APAC, Content Solutions, at The Economist. She oversees the strategy and amplifications for content marketing campaigns in the region. She is in charge of social media, email marketing, and PR of sponsored campaigns, and she works closely with the advertising and events team on integrated projects. She has led amplification efforts for successful integrated programmes such as the Safe Cities Index.
These days when she is not working from home and social distancing, she is making workout videos with her cat and gardening.
This webinar is essential for founders, marketers, advertisers, and self-media owners striving to produce quality content and communicate effectively to audiences in this harsh period. Anyone interested in content marketing and communications will also gain great value from this webinar.
During the COVID-19 crisis, companies worldwide turned to content marketing. From the more obvious ones such as pharmaceuticals and online retailers, to luxury brands and fashion companies, and even local business owners, all are chipping in to contribute in ways that they can to fight this global crisis. As a marketer, it can be difficult yet crucial to build strong positive brand associations with their customers. This webinar will guide you through the essential skills to engage the audience in a crisis along with real examples. The webinar will allow time for lots of questions, and will provide actionable insights to take away and apply.
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