5 Tips to Create Successful Content in the COVID-19 Era Like The Economist

Learn Content Marketing with Alice, Head of Marketing APAC, Content Solutions, at The Economist

April 30, 2020 5:00 PM

What Will I Learn?

How to optimize your content marketing efforts in the harsh period

How to communicate effectively with customers and find the right balance between “tone-deaf” and “COVID-fatigue”

How businesses can stay relevant, emerging at the end of this crisis as winners

Current examples from The Economist to showcase these skills

As the global pandemic of COVID-19 unfolds globally, businesses as well as marketers are finding themselves in a tough spot. That’s why we’re bringing you this exclusive webinar featuring Alice, Head of Marketing APAC, Content Solutions, at The Economist to share 5 tips to create successful content, and examples of the work The Economist is doing, covering

  • How to avoid being “tone-deaf” to the pandemic and modify the way we usually communicate to our customers 
  • How to prevent over communicating the crisis to cause the "COVID fatigue," which can backfire and create a negative perception
  • How to find the right balance between  “tone-deaf” and the “COVID fatigue”, emerging at the end of this crisis as winners
  • Learn from companies who have found brilliant solutions to the universal problems in both conventional and innovative ways.
  • Examples of the work The Economist is doing to provide the most relevant content to our audience during this difficult period.

How can companies find the right balance to stay relevant in the eyes of their customers in the COVID-19 era without seeming opportunistic? Alice will share with you actionable insights to optimise your content marketing efforts in the COVID-19 era.

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Meet Our Speaker - Alice

Alice Tong| Head of Marketing APAC, Content Solutions, The Economist

Alice is the Head of marketing in APAC, Content Solutions, at The Economist. She oversees the strategy and amplifications for content marketing campaigns in the region. She is in charge of social media, email marketing, and PR of sponsored campaigns, and she works closely with the advertising and events team on integrated projects. She has led amplification efforts for successful integrated programmes such as the Safe Cities Index.

These days when she is not working from home and social distancing, she is making workout videos with her cat and gardening. 

Who Should Join?

This webinar is essential for founders, marketers, advertisers, and self-media owners striving to produce quality content and communicate effectively to audiences in this harsh period. Anyone interested in content marketing and communications will also gain great value from this webinar.

How Will I Benefit?

During the COVID-19 crisis, companies worldwide turned to content marketing. From the more obvious ones such as pharmaceuticals and online retailers, to luxury brands and fashion companies, and even local business owners, all are chipping in to contribute in ways that they can to fight this global crisis. As a marketer, it can be difficult yet crucial to build strong positive brand associations with their customers. This webinar will guide you through the essential skills to engage the audience in a crisis along with real examples. The webinar will allow time for lots of questions, and will provide actionable insights to take away and apply.

Register For Free!

Fill out the form below and we'll send you the webinar link. You can watch the session live or whenever you're available!

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