Lessons of Localization from Airbnb

Learn localization with Julian, Ex-Product Localization Manager of Airbnb, APAC

March 26, 2020 8:00 PM

What Will I Learn?

Why localization matters to growth

Why translations is a lot harder than you may think

8 considerations and approaches to good localization

Anything you ask him

Julian Leung, Ex-Product Localization Manager of Airbnb, APAC will share actionable insights and best practice on how to optimise localization with lessons from Airbnb, covering comprehensive approaches to:

  • Translating contents beyond texts
  • 8 common dilemmas of product localization
  • Understanding a foreign market
  • Prioritizing what to localize
  • Conducting experiments to validate gut feelings
  • Navigating between sets of diverse values to achieve optimized localization

You'll come to understand why localized contents and approaches are essential to growth, and come away with actionable tactics that'll show you how to grow your business with localization. 

Join Now For Free!

Meet Our Speaker - Julian

Julian Leung | Ex-Product Localization Manager of Airbnb, APAC

Julian Leung, Ex-Product Localization Manager of Airbnb, APAC, specializes in international expansion and localization with 7+ years of experience in digital product management. He is one of the earliest employees and first-ever Product Manager hired for Airbnb, WeWork, and GOAT in APAC.

During his close to 4-year tenure at Airbnb, Julian initiated and implemented comprehensive localization strategies for growth. Some of his notable achievements include optimizing translation and localization workflows, improving and designing new features to the translation tool, performing market research, redesigning landing pages and adopting local solutions for users in China. He managed a team of 30+translators for 10 APAC languages and led products for growth in the China market with 14+ team members.

Who Should Join?

This webinar is essential viewing for content localization specialists, marketers in international startups & corporations, founders looking to expand overseas and anyone interested in product localization.

How Will I Benefit?

As many startups and corporations struggle to provide a better localized experience given the challenges of Internalization and Globalization, the right mindset to have on localization has never been more crucial. Whether you’re a marketing specialist, manager or founder looking to establish more effective localization for your product, seeking to learn the best practice in translation workflow, this webinar provides a practical and comprehensive guide to this increasingly critical capability. The webinar will be informative and inspiring, will allow time for lots of questions, and will provide actionable insights to take away and apply.

Register For Free!

Fill out the form below and we'll send you the webinar link. You can watch the session live or whenever you're available!

Growth Marketer Academy is the 1st growth marketing school in Asia. We have footprints in 5 cities (Hong Kong, Taiwan, Manila, Singapore, Jakarta) and equipped over 1000+ marketers with actionable tactics.

Hong Kong: C2, 7/F, Startex Industrial Building, 14 Tai Yau Street, San Po Kong, Hong Kong

Taiwan: 7F, No. 178, Section 1, Keelung Road, Taipei, 110, Taiwan

Malaysia: No. 1, Jalan Pinang Level 30, Menara Prestige, 50450 Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

Contact Us

fb iconlinkedin iconfb group icon
© 2020 Growth Marketer Academy. All Rights Reserved