Create a marketing strategy & customer value proposition with a data-driven approach

Learn from Philip’s exp. in launching of Blue, HK 1st Digital Life Insurer & the Digital & Marketing transformation at Great Eagle’s property biz.

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Create a marketing strategy & customer value proposition with a data-driven approach
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March 25, 2021
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8:00pm (GMT+8)

What Will I Learn

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How to Reshape & Establish a solid marketing strategy based on your brand positioning.

Our speaker, Philip Chau will share his proven framework which he used to create strategic plan when he headed up the digital & marketing department of Blue HK, the 1st digital life insurer (JV of Tencent), to generate 100 millions online impressions

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Constructive approaches to test your propositions base on Data & Research.

His current experience in Great Eagle, driving digital & marketing transformation across the group’s real estate, hotels, shopping malls and more.

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4 Templates to help you build a marketing strategy not only effective, but foreseeing.

More coming is our 5 weeks “Growth Hacking & Digital Marketing - From Execution to Management” course, in which you will not only learn the most completed Growth Hacking Planning, but also stand on the shoulders of a CMO to learn a structured & actionable approach in formulating your strategy and lay out in an actionable plan.

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Webinar Agenda

Create a marketing strategy & customer value proposition with a data-driven approach

Meet Our Speaker

Philip Chau

Philip Chau

Director of Strategic Marketing,Great Eagle Holdings

Philip is a digital & marketing leader with 15+ years of experience in MarTech, performance marketing & marketing innovation, with global experience in corporate, agency & startups.

He is the Director of Strategic Marketing at Great Eagle Holdings, leading the marketing strategy of the group’s real estate, co-working spaces, hotels, malls and F&B biz. Before that, Philip headed up the digital marketing dept. of Aviva HK, and also the founding team to launch the 1st digital life insurer,  Blue in HK which is a JV of Tencent. He oversaw the acquisition, digital journey, analytics etc, generated 300M+ impressions & 100K quotations & won multiple top tier marketing awards beating the largest insurers.

He was the owner of the engagement with MRM/McCann ’s largest client, Google’s global marketing team to lead the Digital Lead Generation, & Campaign Management etc in 20+ countries. He is also the Co-Founder & Head of Marketing of Furrenz Pet Sitters to bootstrap it from 2 ppl to a team of 20 that achieved 6 months break-even.

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Who Should Join?

✔ You are very welcome to join if you are Experienced marketers with 3 to 5+ years experience hoping to move to senior management

✔ Marketers with 3 to 5+ years experience, who have completed the GMA BootCamp. MBAs with 3 to 5+ years experience, wanting to shape the business & marketing

✔ Experienced marketers with agency background, looking to move to in-house corporate setting. Marketers with sophisticated technique who wants to move up fast & make influence

How Will I Benefit?

✦ Stop struggling in crafting insightful growth strategies and business propositions, learn the CMO mindset and move up from execution to management.

✦ Enjoy a sneak preview of what’s coming in our 5 Week “Growth Hacking & Digital Marketing - from execution to management” course. You will learn the cases & projects shared by our very experienced digital and marketing strategy authority, Philip Chau, with his 15-years experience from corporate, agency and start up.

✦ You are also welcome to submit your questions and have an open discussion with the speaker in the Webinar.

Register For Free!

Fill out the form below and we'll send you the webinar link. You can watch the session live or whenever you're available!

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