Though Senior marketers are strong in executing marketing tactics, they are struggled to define the growth strategy, value proposition, budget planning etc on a strategic level. Our speaker, Philip Chau will share his proven framework which he used to create strategic plan when he headed up the digital & marketing department of Blue HK, the 1st digital life insurer (JV of Tencent), to generate 100 millions online impressions, as well as his current experience in Great Eagle, driving digital & marketing transformation across the group’s real estate, hotels, shopping malls and more.
More coming is our 5 weeks “Growth Hacking & Digital Marketing - From Execution to Management” course, in which you will not only learn the most completed Growth Hacking Planning, but also stand on the shoulders of a CMO to learn a structured & actionable approach in formulating your strategy and lay out in an actionable plan.
Philip Chau | Director of Strategic Marketing, Great Eagle Holdings
Philip is a digital & marketing leader with 15+ years of experience in MarTech, performance marketing & marketing innovation, with global experience in corporate, agency & startups.
He is the Director of Strategic Marketing at Great Eagle Holdings, leading the marketing strategy of the group’s real estate, co-working spaces, hotels, malls and F&B biz. Before that, Philip headed up the digital marketing dept. of Aviva HK, and also the founding team to launch the 1st digital life insurer, Blue in HK which is a JV of Tencent. He oversaw the acquisition, digital journey, analytics etc, generated 300M+ impressions & 100K quotations & won multiple top tier marketing awards beating the largest insurers.
He was the owner of the engagement with MRM/McCann ’s largest client, Google’s global marketing team to lead the Digital Lead Generation, & Campaign Management etc in 20+ countries. He is also the Co-Founder & Head of Marketing of Furrenz Pet Sitters to bootstrap it from 2 ppl to a team of 20 that achieved 6 months break-even.
In this Webinar, you will learn a data-based approach to build marketing strategy. You are very welcome to join if you are:
Stop struggling in crafting insightful growth strategies and business propositions, learn the CMO mindset and move up from execution to management. Enjoy a sneak preview of what’s coming in our 5 Week “Growth Hacking & Digital Marketing - from execution to management” course. You will learn the cases & projects shared by our very experienced digital and marketing strategy authority, Philip Chau, with his 15-years experience from corporate, agency and start up. You are also welcome to submit your questions and have an open discussion with the speaker in the Webinar.
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Growth Marketer Academy is the 1st growth marketing school in Asia. We have footprints in 5 cities (Hong Kong, Taiwan, Manila, Singapore, Jakarta) and equipped over 1000+ marketers with actionable tactics.
Hong Kong: C2, 7/F, Startex Industrial Building, 14 Tai Yau Street, San Po Kong, Hong Kong
Taiwan: 7F, No. 178, Section 1, Keelung Road, Taipei, 110, Taiwan
Malaysia: No. 1, Jalan Pinang Level 30, Menara Prestige, 50450 Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia