Growth Strategy for B2B SaaS - How to Build Your Product into a Growth-Ready One?

Learn B2B product growth with YuHsuan, a product expert and serial entrepreneur in SaaS.

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Date:
April 2, 2020
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Time:
8:00pm (GMT+8)

What Will I Learn

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What B2B SaaS means

With a niche market and higher price points, B2B SaaS (software-as-a-service) products take very different approaches from B2C ones to grow. Strategic planning, rather than a sole focus on sales, is crucial to grow the products on track.

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Product life-cycle and customer journey in B2B SaaS

The webinar will be informative and inspiring, will allow time for lots of questions, and will provide actionable insights to take away and apply.

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The go-to-market strategies for B2B SaaS

This webinar provides a practical and comprehensive guide to this domain knowledge.

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Meet Our Speaker - YuHsuan

YuHsuan Chao

Senior Product Manager, Platform, Zendesk

YuHsuan Chao is a product expert and serial entrepreneur in SaaS. Experienced in the full lifecycle of SaaS from development to go-to-market, she's currently at Zendesk helping thousands of businesses deliver the best customer experiences.

Prerequisites

Who Should Join?

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This webinar is essential viewing for marketers, sales, and founders in the B2B SaaS industry, as well as product managers striving to achieve product growth.

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Marketers exploring better collaboration with the product team and anyone interested in the B2B SaaS industry will also gain value from this sharing.

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Who are interested in understand the business nature of B2B SaaS, getting a holistic view of product life-cycle and customer journey.

How Will I Benefit?

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With a niche market and higher price points, B2B SaaS (software-as-a-service) products take very different approaches from B2C ones to grow. Strategic planning, rather than a sole focus on sales, is crucial to grow the products on track.

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Whether you’re a marketer, sales, product manager, or founder in B2B SaaS, striving to develop your products into a growth-ready one, this webinar provides a practical and comprehensive guide to this domain knowledge.

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The webinar will be informative and inspiring, will allow time for lots of questions, and will provide actionable insights to take away and apply.

Register For Free!

Fill out the form below and we'll send you the webinar link. You can watch the session live or whenever you're available!

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