Growth Strategy for B2B SaaS - How to Build Your Product into a Growth-Ready One?

Learn B2B product growth with YuHsuan, a product expert and serial entrepreneur in SaaS.

April 2, 2020 8:00 PM

What Will I Learn?

What B2B SaaS means

Product life-cycle and customer journey in B2B SaaS

The go-to-market strategies for B2B SaaS

How marketers can better align with product team for growth

YuHsuan Chao, a serial entrepreneur in SaaS, will share actionable insights and best practices on how to build your product into a growth-ready one, covering insider’s guides to

  • Understand the business nature of B2B SaaS 
  • A holistic view of product life-cycle and customer journey
  • Effective growth strategies in different stages of B2B SaaS
  • Top-down (sales-driven) vs. Bottom-up (freemium) approaches to optimize growth  
  • How marketers can better align with product team to accelerate growth

You'll come to understand the nature and full life-cycle of B2B SaaS, and come away with actionable tactics that'll show you how to build your SaaS products into a growth-ready one.

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Meet Our Speaker - YuHsuan

YuHsuan Chao|Senior Product Manager, Platform, Zendesk

YuHsuan Chao is a product expert and serial entrepreneur in SaaS. Experienced in the full lifecycle of SaaS from development to go-to-market, she's currently at Zendesk helping thousands of businesses deliver the best customer experiences.

Who Should Join?

This webinar is essential viewing for marketers, sales, and founders in the B2B SaaS industry, as well as product managers striving to achieve product growth. Marketers exploring better collaboration with the product team and anyone interested in the B2B SaaS industry will also gain value from this sharing.

How Will I Benefit?

With a niche market and higher price points, B2B SaaS (software-as-a-service) products take very different approaches from B2C ones to grow. Strategic planning, rather than a sole focus on sales, is crucial to grow the products on track. Whether you’re a marketer, sales, product manager, or founder in B2B SaaS, striving to develop your products into a growth-ready one, this webinar provides a practical and comprehensive guide to this domain knowledge. The webinar will be informative and inspiring, will allow time for lots of questions, and will provide actionable insights to take away and apply.

Register For Free!

Fill out the form below and we'll send you the webinar link. You can watch the session live or whenever you're available!

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