Growth Hacker / Growth Marketer is no longer just a unique title in Silicon Valley, even Fortune 100 & 500 companies e.g. PepsiCo, McDonalds, Johnson & Johnson scrapped the CMO position and replaced by MarTech positions.
Marketing should mean to drive business, instead of only creating brand awareness or winning marketing awards. While traditional marketer lacks the data-driven skill set, the majority of digital marketers focus on the top-of-the-funnel metrics e.g. social media engagement, the number of web visitors, growth marketers are technical marketers who are capable of using marketing tech & data-driven mindset to improve the marketing ROI.
Originated from Silicon Valley, Growth Marketing is applying a mixture of skills, e.g. data, automation, creativity, psychology, etc for the full customer journey instead of focusing only on the top of the funnel.
Nurture a data-driven mindset with the knowledge to apply marketing tech
Build a conversion-driven landing page and E-commerce store in the right way
Acquire target customers via multiple channels e.g. social media, Google AD, Content, SEO, email marketing etc
Build the online marketing funnel & track the data by Google Analytics or Heatmap analytics tools
Automate an online business to improve AARRR (Acquisition, Activation, Retention, Referral & Revenue)
Learn by completing the real-world project with your team spending real AD money to market real products / services online
Founder of Growth Marketer Academy. Help 100+ fundraised startups & corporates to grow.
As a growth marketer with 10+ years of digital experience, Elizabeth joined MoneySmart Hong Kong in 2017 as the first and founding member. She spearheaded a 360 content strategy that has grown website traffic to over 6.4M sessions in last 12 months, while organic search traffic takes wings with 756.51% YoY increment.
Specialized in e-commerce, CRM & digital strategy. #Ex-Microsoft #Ex-Sony
A design graduate who turned into a start-up enthusiast. Experienced in e-com, digital marketing and growth strategy with histories serving international consumer tech giants and F&B startups.
Vincent leads a growth team of 5 focus on driving core company metrics, conversion & retention enhancement and monetization. He was in the growth team of GoGoVan & OneSky driving acquisition channels. He's also a Reforge 2015 alumni - a Silicon Valley founded program for growth professionals.
Si Quan is the Customer Success and Marketing Manager at Ahrefs, an industry-leading SEO tool. SQ has 5 years of digital marketing experience, and has helped several tech companies grow their traffic and sales via content marketing and SEO.
Equipped with 6+ years intensively hands-on digital marketing and analytical background, Emilie helps businesses make their marketing communication more human with technology, by turning digital knowledge into effective digital marketing strategies.
I planned and implemented digital strategy for a listed beauty company to generated HKD300m net profit in 2 years. I’ve spent the last 7 years learning everything there is to know about the Digital Marketing industry -- from offline to online. I am a digital marketing manager in an enterprise with 24k+ employee to grow its mobile app. I also run idontknowdigital.com to share my experience on user acquisition, data analysis, digital strategy planning and growth hacking.
Ex-Growth Manager at Skyscanner. Previously leading marketing and traction growth at early stage startups backed by World-Famous VC including 500 Startups.
A HK-based underwear brand with 60+ years of history, owning 40+ branches in Hong Kong. 3 years ago, it launched an online store and aspired to develop online sales.#40+ physical stores in HK
Connect women's culinary knowledge through their online platform, and share easy recipes for the public. #30k+recipes #150k Social Media Group Members
Reinvent the interior design solutions for the elderly or those with physical disabilities, backed by Li Ka Shing Foundation.
A charity that encourages volunteerism by rewarding them with inspiring experience, e.g. dining with inspiring entrepreneurs 50,000+ volunteering hour
They successfully implemented the O2O tactics by driving mum subscribers to offline stores to redeem coupons. They learnt to optimize landing page, use A/B testing and use pain-point copy to improve the conversion.
To sell pricey & unpopular equipment (cooking machines with $2.5k / $5k price tag), the team leveraged various marketing tech & tactics incl. heatmap analytics, landing page A/B testing, UTM, user segmentation & marketing automation etc. to achieve better performance. ROAS is high at 450%.
The team leveraged lead magnet (e-book) strategy to drive qualified leads via various paid ad channels. They generated 7 quality leads and converted 2 into sales, ROAS high as 250x.
Time Auction is testing a new biz model in this bootcamp: to allow people to have dinner with a celebrity by making a donation. They learnt about leveraging the unique story of the celebrity and successfully raised donations within only 3 weeks.
Traditional marketers, public relations professionals, branding & business development professionals
who focus on offline marketing but looking for a career change to the digital field, this bootcamp will turn you into a data-driven marketer who can apply marketing tech which brings you the advantage over the majority of digital marketer who only possesses knowledge of a single channel or the top-of-the-funnel.
Early-stage founders or entrepreneurs who’ll start a new business
this bootcamp will equip you with the necessary skills to grow your company with data & experiment, giving you a head-start on your entrepreneurial journey.
Senior executive & manager
this bootcamp will help you to lead your team to achieve business objectives with data-driven mindset & marketing tech. It helps you to set trackable metrics, automate the business operation, generate leads for your company with improved ROI.
Designers & developers who wanna make a career change
this bootcamp will help you to unleash your skills in design or coding in growth marketing. Marketers with design skills or coding skills have a strong advantage over the others.
Junior digital marketers who work on a single channel
focusing on top-of-funnel-marketing, this bootcamp will gain you the skill to track & analyze the whole funnel for further optimization on multiple channels, in order to accelerate your career in the digital field.
Passionate people without marketing background but committed to learning
this bootcamp will give you the right growth mindset and broad knowledge covering a wide range of digital tactics & tools as long as you spend enough time & effort.
“I came across new knowledge including funnel concept, tactics of optimization, etc. I hope the real practices taught here can advance my career."
“In 1st cohort, I am both a company partner and a participant. To me, the knowledge and mindset taught by the trainers here will go a long way for me as an entrepreneur in the next 5-10 years."
"My biggest gain is the hands-on exp. of launching campaign & ad myself, so I can leverage what I learnt to push agency to work better in daily work."
"I learnt skills and concept of growth marketing from the course, e.g. funnel concept, which helps me a lot to advance my digital career."
"I learnt things e.g. landing page design, Google Analytics, and performance optimisation. The hands-on experiences will definitely help my own business"
“As a student without solid marketing background, I'm really glad that we can perform hands-on marketing campaigns for our company partners."
"After the bootcamp, I've got a firm grasp of the newest trends in the digital marketing field, which an in-house marketer usually lack."
"I learnt various tools & knowledge of growth marketing which I can apply immediately in the hands-on session & team project!"
"I learnt things e.g. landing page design, Google Analytics, and performance optimization. The hands-on experiences will definitely help my own business"
Date｜20 Apr 20 - 26 Jun 20
Offline Classroom｜19:30 - 22:30
20Apr, 28Apr (Tue), 4May, 13May (Wed), 18May, 25May, 1Jun, 26Jun (Fri) (Mostly Monday night except for 28Apr (Tue), 13May (Wed), 26Jun (Fri) )
Virtual Classroom｜20:30 - 22:30
2Jun (Tue), 8Jun, 15Jun, 22Jun (Mostly Monday night except for 2Jun (Tue))
Venue｜15/F, Oriental Centre, 67-71 Chatham Road South, Tsim Sha Tsui (6min from TST MTR)
*Contingency Plan: The offline sessions may be rescheduled or switched to online format on a case-by-case basis
Must-know before application｜
What else you will get outside the lesson｜
How to apply? What do you expect from the participants?
Fill out the online form. You will be invited for a phone interview in 2 days. As the bootcamp is very intensive which requires tremendous effort, you can’t achieve the best learning result without serious commitment, especially we don’t want you to fail your teammates in the team project.We expect you are determined to learn, aspire to make a career change, create an impact on your existing company or even build a new startup.You have to enjoy being a digitally savvy as most of the tools & techniques would be web-based.
How to get a discount?
Apply before due dates to get special rates. Concurrent enrollment and referral discount are also available.
* 2 Concurrent enrollment: HKD300 / HKD400 discount for each of the 2 / 3 applicants.
* Referral discount: If the enrolled applicant refers a friend to join successfully, the referrer / referee could enjoy HKD200 / HKD300 discount.
*University student & NGO discount: 10% off is given to encourage university undergraduate & NGO marketers to learn Growth Marketing. An installment payment plan is provided for undergraduate students. Please tell us to get further info.
*Promo Code: Only 1 special discount or promo code can be used for each application. You can’t use 2 or more promo codes together.
What's the payment method? Where's the ad-budget for team project come from?
Once you have passed our interview, we will send you the payment instruction. Please prepare additional marketing & ad budget of $890 at the 1st lesson as the marketing budget (e.g. marketing tools & ad budget) for the team project. The money won’t go through us while you and your teammates will manage this pool of money to implement the team project.
What if I can't attend class in particular days due to important matters? Can I watch the course online?
Participation matters! If you are not able to show up in class, you will have to study notes, PPT and recordings to ensure that you keep up with the curriculum.
May I ask for a refund if I find the course fail my expectations upon actual participation?
No worries! We have a full-fledged refund mechanism. If you feel we fail to deliver and make a request by the end of the 3rd classroom lesson, we will refund for 50% training fee. The only criteria is that you attend all the lessons and finish all assignments. No question asked.
What language will be used in class?
Most of the ppt & notes will be in English. In terms of the speaking language, Cantonese will be used.
Will you provide a certificate after the bootcamp? What other resources does the bootcamp provide?
Yes, we will provide a certificate if the students successfully complete the team project and graduate from the bootcamp.Growth marketing ppt & video covering FB Ads, Google Ads, Google Analytics, SEO, Content Marketing etc will be hosted on our online platform for your lifetime access
Having other questions? Please contact us, we will reply within 2 days.