2024 AI Edition • Onsite or Virtual Class • Project Mentoring

Growth Marketing Bootcamp - Cohort 17

Apply 8+ MarTech & AI Tools Hands-On | Real-World Project | 7+ Top Instructors

Enroll by 31 May for special offer
12 Weeks (Thur) | 6 Jun - 22 Aug | 8 - 10 PM

Enrolment is closed - cohort12 ongoing

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3,000+

Alumni in Asia

25+

Bootcamp in HK, TW & MY

8.7+

Average Course Rating

For Marketer

Struggling to Apply ChatGPT & Kickstart MarTech Stack from 100+ Tools

With exp. in social media or Ad, but fail to strategize & build the full marketing funnel

Eager to commence a digital career but hindered by a lack of exp / portfolio

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Be a Growth Marketer using Martech & AI in 3 months

For Startup CEO

Ad spending is not translating into conversions.

Fail to define the digital marketing direction and optimizing strategies

Lack of clarity on incorporating Gen AI effectively into marketing

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Grow your Business with Martech & AI in 12 weeks

Be A Data-Driven Marketer Leveraging AI & MarTech In 12 Weeks

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Execute Real-World Project

Learning marketing is not just about theory, but more about application. Plan, launch & optimize a marketing campaign for a real business with teammates.

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Master 8+ Martech & AI Tools

Cover both concept & hands-on application so you can build & analyze the marketing funnel.

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Build Marketing Funnel & A/B Testing (with Gen AI)

Develop & optimize your campaigns to acquire sales leads & customers.

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Guided by Various Growth Mentors

In addition to classroom learning, 5 project mentoring sessions'll guide you to implement a successful digital marketing campaign.

Not Just Learn, But Actually Build & Achieve Result

Get ready to roll up your sleeves and apply Martech & AI hands-on

planning stepstrategy stepmedia buy stepdesigning stepads optimise stepreporting step

Who is this for?

person a

Biz Owners
who aspire to acquire customers with higher conversion rate

person b

Marketers
who lack of hands-on digital experience & strategic digital mindset

person c

Digital Marketers
who wants to learn multi-channel marketing & full funnel strategy

person d

Passionate learners who aspire to learn systematically and build a portfolio for career switching

Learn From 7+ Growth Practitioners!

Our Growth Marketing trainers & mentors are from DJI, Dyson, eatigo, Foodpanda, Google, MoneySmart, Shopify

Samson FongSamson FongSamson Fong
Samson Fong
Samson Fong
Head of Marketing, Zenyum

擁有豐富的成長和營銷經驗。曾為許多科技巨頭、新興的電子商務公司(如:DJI、Eatigo)指導營銷、成長方向和預算規劃。

Experienced in growth and marketing with histories. Leading marketing, growth directions & budget planning for tech giants, up & rising e-com and unicorns e.g. DJI, Eatigo.
Terrence ChungTerrence ChungTerrence Chung
Terrence Chung
Terrence Chung
Co-Founder, Kick Ads

SEM & PPC expert managed and optimized search campaigns for Foodpanda and achieved 137% Google revenue in Q1.
Emilie CheungEmilie CheungEmilie Cheung
Emilie Cheung
Emilie Cheung
Digital Marketing Manager (Virtual Bank), Ping An OneConnect Bank

A digital marketer drove a 90% lower CPA with Wyeth Materna DHA by employing market-first programmatic predictive audience.
Rem ChiuRem ChiuRem Chiu
Rem Chiu

Rem Chiu
Co-founder & Marketing Director, MORE Digital
Digital marketer specializes in digital marketing in game and app industry. She has a demonstrated history of growing traffic in APAC region and achieving 1M traffic to website in 3 years.
Ringo LiRingo LiRingo Li
Ringo Li

Ringo Li
Founder & Chief SEO Consultant, Owlish Online
Ringo is an SEO strategist with years of experience of helping local and international companies analyze and optimize their websites, develop keyword and content strategies and run PPC campaigns.
Arthur LeeArthur LeeArthur Lee
Arthur Lee

Arthur Lee
Assistant Digital Marketing Manager, Local Health Products Company
Served KKday, GLO Travel as digtial marketing manager to lead social media campaigns & manage social media platforms.

曾在 KKday和GLO Travel擔任數碼營銷經理,帶領社交媒體活動和管理社交媒體平台。

Eric KwokEric KwokEric Kwok
Eric Kwok

Eric Kwok
Founder, I Don't Know Digital
A seasoned digital strategist leading the performance marketing team and generated HKD300m net profit in 2 years for a listed beauty company.
Frankie NgFrankie NgFrankie Ng
Frankie Ng

Frankie Ng
Country Lead, Shopify. #e-Commerce
Worked in Shopify over 5 years, he drived over $3.5MM in annual recurring revenue to the company and ranked #1 in 2018 for New Business wins in North America before being promoted into a new role on the International Growth team.
Tim ChanTim ChanTim Chan
Tim Chan

Tim Chan
Founder, Growth Marketer Academy
Tim is a growth marketing guru who has helped 100+ businesses and fundraised startups on digital marketing & PR. He acquired 50+ business clients via 100% organic strategy in his 1st year of B2B business.
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Samson FongSamson FongSamson Fong
Samson Fong
Samson Fong
Head of Marketing, Zenyum
Experienced in growth and marketing with histories. Leading marketing, growth directions & budget planning for tech giants, up & rising e-com and unicorns e.g. DJI, Eatigo.
Terrence ChungTerrence ChungTerrence Chung
Terrence Chung
Terrence Chung
Co-Founder, Kick Ads
SEM & PPC expert managed and optimized search campaigns for Foodpanda and achieved 137% Google revenue in Q1.
Emilie CheungEmilie CheungEmilie Cheung
Emilie Cheung
Emilie Cheung
Digital Marketing Manager (Virtual Bank), Ping An OneConnect Bank
A digital marketer drove a 90% lower CPA with Wyeth Materna DHA by employing market-first programmatic predictive audience.
Rem ChiuRem ChiuRem Chiu
Rem Chiu
Rem Chiu
Co-founder & Marketing Director, MORE Digital
Digital marketer specializes in digital marketing in game and app industry. She has a demonstrated history of growing traffic in APAC region and achieving 1M traffic to website in 3 years.
Ringo LiRingo LiRingo Li
Ringo Li
Ringo Li
Founder & Chief SEO Consultant, Owlish Online
Ringo is an SEO strategist with years of experience of helping local and international companies analyze and optimize their websites, develop keyword and content strategies and run PPC campaigns.
Arthur LeeArthur LeeArthur Lee
Arthur Lee
Arthur Lee
Assistant Digital Marketing Manager, Local Health Products Company
Served KKday, GLO Travel as digtial marketing manager to lead social media campaigns & manage social media platforms.
Eric KwokEric KwokEric Kwok
Eric Kwok
Eric Kwok
Founder, I Don't Know Digital
A seasoned digital strategist leading the performance marketing team and generated HKD300m net profit in 2 years for a listed beauty company.
Frankie NgFrankie NgFrankie Ng
Frankie Ng
Frankie Ng
Country Lead, Shopify. #e-Commerce
Worked in Shopify over 5 years, he drived over $3.5MM in annual recurring revenue to the company and ranked #1 in 2018 for New Business wins in North America before being promoted into a new role on the International Growth team.
Tim ChanTim ChanTim Chan
Tim Chan
Tim Chan
Founder, Growth Marketer Academy
Tim is a growth marketing guru who has helped 100+ businesses and fundraised startups on digital marketing & PR. He acquired 50+ business clients via 100% organic strategy in his 1st year of B2B business.

Curriculum (2024 Gen AI Edition)

Be A Data-Driven Marketer using AI & ChatGPT In 12 weeks

WEEK 1
Growth Marketing Foundations
  • Course Map & Project Requirement
  • Growth Framework - AARRR
  • Video - E-commerce Funnel

Hands-On

  • Build an E-commerce Store on Shopify
WEEK 2
Build a Conversion-Driven Landing Page
  • Buyer personas
  • How to Build a Conversion-Driven Landing Page
  • How to Spy on Your Competitor’s Social Media Ad
  • Video - Design for Marketer

Hands-On

  • Develop Your 1st Landing Page
WEEK 3
Improve Revenue via GTM, CRM & Email Automation
  • Grow Business via CRM
  • Launch Product / Campaign through Go-to-market strategy
  • Email Automation

Hands-On

  • Integrate Web with Email Tool
  • Build a Drip Email Campaign
WEEK 4
Project Consultation
  • To Optimize the Funnel Structure of Your Real-World Project
  • To Advise on Your Media Planning
WEEK 5
Build an Acquisition Funnel on Social Media like DJI
  • How to Select the Right Audience
  • AD Placement & Ad Retargeting
  • A/B Testing Framework

Hands-On

  • Create a Social Media Funnel on AD Manager
WEEK 6
Track Conversion Funnel with Google Analytics
  • Google Analytics 4 Break-Down
  • How to Use Goals to Track Conversion
  • How to Analyze Key Metrics

Hands-On

  • Install GA for Your Web
  • Set Up Goal to Track Your Funnel
WEEK 7
Create High Performing Google ADs
  • The Essential SEM Structure
  • Keyword Matching Type
  • Optimize your Google ADs

Hands-On

  • Craft SEM Ad Copies
  • Create Google Ads Campaign
WEEK 8
Project Consultation
  • To Optimize Your Landing Page
  • To Review Your AD Campaigns
  • Video - Workflow Automation
WEEK 9
Project Consultation
  • To Advise on Your A/B Testing
  • To Optimize & Improve Conversion Rate
  • Video - Create a Referral Campaign
WEEK 10
Achieve 81X Organic Traffic Growth & 30X User Growth via SEO
  • Approach SEO as a Marketer
  • SEO Growth Case

Hands-On

  • Conduct Keyword Research
  • Optimize Article from SEO Perspective
WEEK 11
Internal Demo Day
  • To Review Your Presentation
  • To Select the Essential Data to Support Your Hypothesis
  • Video - Scrape Data for Market Research
WEEK 12
Demo Day Presentation
  • To Present Your Project Achievements to the Classmates & Judges
WEEK 1
Growth Marketing Foundations
  • Growth Marketing Foundations
  • Course Map & Project Requirement
  • Growth Framework - AARRR
  • Video - E-commerce Funnel / Build Marketing Funnel (with AI)

Hands-On

  • Kickstart The Project Brief of Real-World Project
WEEK 2
Build a Conversion-Driven Landing Page
  • Buyer Personas
  • Build a Conversion-Driven Landing Page (with AI)
  • Generate quality LP copy by AI prompts

Hands-On

  • Develop Your 1st Landing Page
WEEK 3
Marketing Automation
  • Content Funnel Grow Your Biz by Automated Email & CRM Design for Marketer (with AI)
  • Spy on Competitor’s Social Media Ad Hands-On Build a Automated Email Campaign

Hands-On

  • Build a Automated Email Campaign
WEEK 4
Real-World-Project Mentoring
  • To Review Persona
  • To Review The Landing Page
WEEK 5
Build an Acquisition Funnel on Social Media like DJI
  • Target the Right Audience
  • AD Placement, Retargeting & A/B Test
  • Video - Create FB AD Copy with AI

Hands-On

  • Create a Social Media AD Funnel on AD Manager
WEEK 6
Real-World-Project Mentoring
  • To review the LP
  • To review Facebook AD Creative & Copy & the proposed A/B Testing
  • Video Course- How to Implement Heatmap Tracking
    WEEK 7
    Create High Performing Google ADs
    • SEM Structure & Keyword Match Type
    • Optimize your Google ADs
    • Video - Using ChatGPT for Google AD Copy

    Hands-On

    • Craft SEM Ad Copies
    • Create Google Ads Campaign
    WEEK 8
    Project Mentoring
    • To Optimize Your Landing Page
    • To Review Your FB AD Campaigns
    • To Review Your Google AD Campaigns
    • Video - Fundamental of Google Analytics 4
    WEEK 9
    How to Understand Your Marketing Funnel Analytics
    • Key Metrics For Evaluation
    • Best Practice of Conversion Rate Optimization (CRO)
    • Approach SEO as a Marketer
    • SEO Growth Case
    WEEK 10
    Project Mentoring
    • To Optimize Your Whole Funnel
    • To Improve The Conversion Leakage

    Hands-On

    • Identify key insight from the data
    WEEK 11
    Project Mentoring
    • Presentation Rehearsal
    • Exam

    Hands-On

    • Build a proper marketing campaign report
    WEEK 12
    Demo Day Presentation (Public Event)
    • To Present Your Project Achievements to the Judges & Attendants

    *Class schedule is subject to change.

    Alumni Rate The Course 8.7+/ 10

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    " My biggest gain is the hands-on exp. of launching campaign & ad myself, so I can leverage what I learnt to push agency to work better in daily work. "

    Fion GMA
    Fion
    Digital Marketing Manager,
    Swire Properties
    green quote icon

    " I learnt skills and concept of growth marketing from the course, e.g. funnel concept, which helps me a lot to advance my digital career. "

    Desmond GMA
    Desmond
    Manager, Digital Marketing & Analytics, SmarTone
    green quote icon

    " After the bootcamp, I've got a firm grasp of the newest trends in the digital marketing field, which an in-house marketer usually lack. "

    Rachel GMA
    Rachel
    Marketing Executive,
    HK Listed Bank
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    " Feedbacks from mentors base on the real project as these are useful information for me to understand the marketing dilemma of different industries. "

    Ronald GMA
    Ronald
    Marketing Executive, HKT
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    " I came across new knowledge including funnel concept, tactics of optimization, etc. I hope the real practices taught here can advance my career. "

    Kinni GMA
    Kinni
    Performance Marketing Specialist,
    YOOX-Net-a-Porter Group
    green quote icon

    " Content funnel, SEM and Facebook business manager and the tools were the most useful tactics for me, as they are practical and can help for my job. "

    Jen GMA
    Jen
    Marketing Manager,
    G2000
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    " Coming from a zero marketing background, I enjoy being exposed to tools used to complete and automate the whole online marketing journey, such as Hotjar, Mailerlite. "

    Kathy GMA
    Kathy
    Regional Merchandising Manager,
    Christian Dior Couture APAC
    green quote icon

    " As a student without solid marketing background, I'm really glad that we can perform hands-on marketing campaigns for our company partners. "

    Billie GMA
    Billie
    Senior Product Manager,
    Agorize
    green quote icon

    " In 1st cohort, I am both a company partner and a participant. To me, the knowledge and mindset taught by the trainers here will go a long way for me as an entrepreneur in the next 5-10 years. "

    Joy GMA
    Joy
    Founder, Swag Hair
    green quote icon

    " I learnt various tools & knowledge of growth marketing which I can apply immediately in the hands-on session & team project! "

    William GMA
    William
    Manager & Prime English Author
    of《爆Like》
    green quote icon

    " I learnt things e.g. landing page design, Google Analytics, and performance optimization. The hands-on experiences will definitely help my own business. "

    Grace GMA
    Grace
    Co-Founder,
    Smiling Baby Limited
    green quote icon

    " Things from the course, e.g. SEM, funnel concept, retargeting, and landing page have been upskilling my working since Week 1 "

    Yuki GMA
    Yuki
    The Kirsche Studio,
    Founder & Consultant
    “ Knowledge all speakers shared are all based on their real experience, very substantial and helpful ’’
    “ Learned a lot tools and able a launch a full campaign ’’
    “ Many real life examples from different industry and products nature ’’
    “ Hands on experience to utilise different growth marketing tools in real life project ’’
    “ Consultation session that can work/ getting advise from the real world professional ’’
    “ I can watch the recordings on demand ’’
    Join our list

    Accelerate Your Learning With Multi-Dimensional Support

    Execute 1 Real-world Acquisition Campaign

    Gain 1st hand experience via building & optimizing an acquisition funnel for a real biz

    5 Project Mentoring Sessions

    Get practical guidance from growth practitioners & to learn from other teams’ project

    12 Classes with 8+ Pre-Recorded Videos

    Learn the essential strategy, tactics and the hands-on either onsite or virtually.

    7+ Exclusive Resources for Easy Implementation

    Access to our secret AI Prompt Packs, templates (e.g. Media Plan, LP Structure etc) & alumni projects (how they achieved great conversions)

    Your Question will Be Replied in 1 Working Day

    Each cohort has an exclusive community to seek help and discuss with other marketers

    What Our Alumni Achieved In The
    Real-World Projects

    Click to read alumni stories

    Our alumni work in:

    Project Outcome & Testimonials

    Achieved ROAS 22+ by Conversion Funnel & 10+ A/B Testings

    The Growth Marketing Framework helped me to build a buyer journey and drive conversion effectively

    My business’s AOV & Conversion Rate has improved while bounce rate dropped after I applied what I learnt.

    It helped me to develop a strategic & digital mindset which is important for all biz leaders.

    Eligible for RTTP Application

    Growth Marketing Bootcamp is on the course list of the Reindustrialisation and Technology Training Programme (RTTP), which subsidizes local companies on a 2:1 matching basis to train their staff in advanced technologies.
    Course Code: GMA/5/2023(RT)

    *If you haven’t submitted RTTP application by 21 Sep, please book a call with us to assist you

    Get your subsidy down below ↓

    Get free guide

    Application

    For Onsite + Livestream Learning (2024 AI Edition)

    We Assure You

    1. Guaranteed refund 50% training fee by the end of the 3rd lesson as you attend all the lessons and finish all assignments if you decide to quit. No question asked.
    2. PPT & recordings of each session for lifetime review if you miss any class.
    3. A learning community to help you when you're stuck

    What else you will get outside the lesson

    1. GMA alumni network of marketers from Chanel, Microsoft, Pepsi....
    2. Life-long access to all the class materials with updates
    3. Graduation certificate to showcase on LinkedIn
    4. An industry-ready portfolio to impress potential employer.

    Enroll by 31 May to Enjoy Early Bird Rate
    Ask our course consultant any questions
    HKD 10,970
    regular price:
    HKD$ 13,800
    original price:
    HKD$ 11,970
    date icon

    12 Weeks (Thur) | 6 Jun - 22 Aug | 20:00 - 22:00

    time icon

    Speaking - Cantonese | PPT - English

    class icon

    15/F, Cameron Centre, 57 Chatham Road South, TST, H.K

    class icon

    12 x Classes incl. 5 x Virtual Project Mentorings

    Co-Apply Offer

    Better with 2 people
    HKD 9,870!
    per head
    Enroll by 31 May to Enjoy Early Bird Rate
    HKD 8,270
    regular price:
    HKD$ 13,800
    original price:
    HKD$ 8,970
    Enroll Now
    Ask our course consultant any questions
    date icon

    12 Weeks (Thur) | 6 Jun - 22 Aug | 20:00 - 22:00

    time icon

    Speaking - Cantonese | PPT - English

    class icon

    Livestreaming Online

    class icon

    12 x Virtual Class incl. 5 x Project Mentorings

    Co-Apply Offer

    Better with 2 people
    HKD 7,470!
    per head

    Through Growth & Achievement

    Demonstrate new skills on LinkedIn when you graduate with an e-Certificate upon 100% of completion of the program

    GMA e-certificate

    Don’t want to miss AI application in marketing?

    Get our curriculum to know more about this course!

    Get curriculum

    F.A.Q

    I have 0 experience in digital marketing and I have no idea what ROAS or conversation rate mean. Can I still apply?

    Of course you can! Some of our alumni don’t come from a digital marketing background but still made successful career changes after completing the bootcamp. Do keep in mind that you will have to put in more effort than others and embrace the heavy use of martech tools once you finish the project, you will have a marketing portfolio to demonstrate your skill to potential employers! If you are determined and willing to work hard, you are ready to join! 

    I am an experienced marketer. What can I learn from the Bootcamp?

    Our bootcamp covers multi-channels marketing and hands-on practice, taking experienced marketers’ career growth to the next level. If you’re only familiar with 1-2 martech tools, you will gain comprehensive  knowledge of the  full marketing funnel to further advance your career. If you happen to be  a marketing manager who lacks first-hand experience using martech tools, the massive hands-on practice in our bootcamp will help you better manage your team or digital marketing agency to achieve better results.

    I have no experience in running marketing projects, will I be able to do a good job?

    Unlike conventional marketing courses, you and your teammates will have the rare opportunity to receive guidance from a seasoned growth marketing mentor. Your mentor will offer consultation time to help you execute and optimize your project. 

    The bootcamp doesn’t seem easy. What if I have difficulty understanding?

    We offer an exclusive Facebook group for students to raise questions. Our experienced trainers & teaching assistants will help answer your questions and ensure you can keep up with the class.

    What does the price include?

    The price includes 8 onsite or online classes (depending on which course type you choose), 3 online consultation sessions + 1 onsite consultation, additional mentoring sessions, life-time access to learning materials & a project spend of HKD$5,000 per team. Be ready to get your hands dirty!

    Why do I have to book a call with a consultant first? Can’t I just enroll?

    Yes, you can enroll the course from our registration list if you are interested. For the book a call option, we wish to know more about you and ensure your expectation for the bootcamp! Our 12-week bootcamp offers not only heavy loaded courses, but also execution of a real-world project. We wish the call can ensure you are fully aware of the time and effort you will be dedicating for the following months. If you are a marketer with experience, this call is to help you assess how much our curriculum overlaps with your current knowledge. Once we ensure the bootcamp is in your best interest, we will assist you with the enrollment process.

    Can I cancel the enrollment & ask for a refund after the bootcamp starts?

    If you believe this bootcamp is not what you need, please make a request by the end of the 3rd class for us to give you a 50% unconditional refund. Do note that you must complete the first 3 lessons and finish all the assignments to be eligible. 

    Can I take personal leave during the bootcamp?

    We value participation and don’t want you to miss anything. If you are truly unable to show up for class, please study the notes, slides, and class recordings to ensure you don’t fall behind.

    What languages will be used in class?

    Classes will be conducted in Cantonese while slides and materials will be in English.

    Terms & Conditions


    For detailed terms & conditions, please refer to the curriculum

    Did we miss your question? Drop us a line and we will get back within 24 hours.