Growth Marketing Bootcamp (Remote Immersive)

The 1st in Asia | 100% Online | Real-World Projects

Be a data-driven marketer applying marketing tech in 12 weeks (part-time).

1st cohort ongoing. Join our list to get notified when cohort 2 recruitment kickstarts!

What will I learn & achieve in the bootcamp?

Growth Marketer Academy

trained
1,000

Marketers & Founders in 5 cities

Organized
5

Growth Marketing Bootcamps in HK & TW

RATINGS
8.5+

Hold 8 bootcamp

What is my learning journey like?

Weeks
1-8
8-12
12-16
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
  • 38+ hands-on video lessons with lifelong access
  • Apply 20+ martech tools
  • Extra-curriculum resources for actionable growth hacks.
  • Weekly virtual classroom for assignment reviews & guest sharing
  • Online Q&A to answer your questions when you'r stuck
  • Execute 1 module-based B2B/B2C real-world project
  • Real $$ to spend on the project
  • 4 rounds of consultations from domain experts to achieve success
  • Downloadable templates & cheatsheets to apply right away
  • Consultation to polish your resume & LinkedIn
  • Join the exclusive alumni community to network with other marketers & founders
  • Certificate of completion & an solid portfolio to showcase your skills

Syllabus

1.
Growth Framework
  • What is growth marketing?
  • Growth channels & skills
  • Metrics that matter - AAARRR
  • E-commerce site structure & content assets
Time Est. 3+ hours
2.
Audience & Messaging
  • Buyer personas
  • Write persuasive messaging & copywriting for conversion purpose
  • How to design without a designer
Time Est. 3+ hours
3.
Landing Page & Content Funnel
  • How to design & develop a landing page
  • Content as a funnel to convert leads to clients
  • SEO & keyword research
Time Est. 6+ hours
4.
Search Engine Optimization (SEO)
  • Obtaining a high-ranking placement in the Google search results page
  • Conduct keyword research
  • How to acquire backlinks
Time Est. 8+ hours
5.
Build a Facebook AD Funnel
  • Target your audience
  • AD placements, budgets & creatives
  • Ad retargeting, A/B testing & Iteration
Time Est. 8+ hours
6.
Master Google ADs - SEM
  • Search Engine Marketing (SEM) essentials
  • Analyze your competitor PPC
  • Create a Google search AD
Time Est. 8+ hours
7.
Master Google Ads - Display AD
  • Create targeted Google Display Ad campaigns
  • Retarget to specific audience on GoogleDisplay AD
  • A/B testing & iteration
Time Est. 8+ hours
8.
Tracking & Analytics
  • Google Analytics break-down
  • Set up goals in GA to track conversion & Evaluate the performance of your marketing & product
  • Set up Heatmap tracking to discover insights that GA doesn't tell you
Time Est. 8+ hours
9.
Segmentation & CRM
  • Automate your marketing
  • Set up time-triggered & event-triggered drip emails
  • Tag & Segment your users
  • Remarketing via Email Marketing to match the user journey
Time Est. 8+ hours
10.
Intro to Technical Marketing
  • Competitor scraping
  • Integrate various applications to automate your online business
Time Est. 3+ hours
11.
Guides to Launching a Product / Campaign
  • Go-to-market strategy
  • Chatbot marketing
  • Referral Marketing
Time Est. 7+ hours
12.
Real-World Project
  • Apply the growth marketing strategy to build an online funnel in real.
  • Spend real $ to market a real product / service with teammates
  • Access the tactics of alumni to achieve great ROAS
Time Est. 30+ hours
1.
Growth Framework
  • What is growth marketing?
  • Growth channels & skills
  • Metrics that matter - AAARRR
  • E-commerce site structure & content assets
Time Est. 3+ hours
2.
Audience & Messaging
  • Buyer personas
  • Write persuasive messaging & copywriting for conversion purpose
  • How to design without a designer
Time Est. 3+ hours
3.
Landing Page & Content Funnel
  • How to design & develop a landing page
  • Content as a funnel to convert leads to clients
  • SEO & keyword research
Time Est. 6+ hours
4.
Search Engine Optimization (SEO)
  • Obtaining a high-ranking placement in the Google search results page
  • Conduct keyword research
  • How to acquire backlinks
Time Est. 8+ hours
5.
Build a Social Media AD Funnel
  • AD placements, budgets & creatives
  • Target your audience
  • Ad retargeting, A/B testing & Iteration
Time Est. 8+ hours
6.
Master Google ADs - SEM
  • Search Engine Marketing (SEM) essentials
  • Analyze your competitor PPC
  • Create a Google search AD
Time Est. 8+ hours
7.
Master Google Ads - Display AD
  • Create targeted Google Display Ad campaigns
  • Retarget to specific audience on GoogleDisplay AD
  • A/B testing & iteration
Time Est. 8+ hours
8.
Tracking & Analytics
  • Google Analytics break-down
  • Set up goals in GA to track conversion & Evaluate the performance of your marketing & product
  • Discover insights that GA doesn't tell you by heatmap tracking
Time Est. 8+ hours
9.
Segmentation & CRM
  • Automate your marketing
  • Set up time-triggered & event-triggered drip emails
  • Tag & Segment your users
  • Remarketing via Email Marketing to match the user journey
Time Est. 8+ hours
10.
Intro to Technical Marketing
  • Competitor scraping
  • Integrate various applications to automate your online business
Time Est. 3+ hours
11.
Guides to Launching a Product / Campaign
  • Go-to-market strategy
  • Chatbot marketing
  • Referral Marketing
Time Est. 7+ hours
12.
Real-World Project
  • Apply the growth marketing strategy to build an online funnel in real.
  • Spend real $ to market a real product / service with teammates
  • Access the tactics of alumni to learn more growth marketing strategy
Time Est. 30+ hours
Get My Copy!

Learn from world-class growth marketers!

*Part of the curriculum will be covered by GMA.

Rover Liao,
Digital Media Manager, Pinkoi
A digital media buying expert with 10+ years of experience, handled billions of AD budgets, skilled at all types of online media buying including Facebook Ads, Google Ads, Yahoo Search Ads and Yahoo Native Ads.
Katie Choy
Senior E-commerce Manager, Dyson
Specialized in e-commerce, CRM & digital strategy. #Ex-Microsoft #Ex-Sony
Vincent So,
Senior Product Manager (Growth), Travel Startup
Vincent leads a growth team of 5 focus on driving core company metrics, conversion & retention enhancement and monetization. He was in the growth team of GoGoVan & OneSky driving acquisition channels. He's also a Reforge 2015 alumni - a Silicon Valley founded program for growth professionals.
Emilie Cheung,
ex-Digital Manger, OMD Hong Kong #VirtualBank #ex-facebook
Equipped with 5+ years intensively hands-on digital marketing and analytical background, Emilie helps businesses make their marketing communication more human with technology, by turning digital knowledge into effective digital marketing strategies.
Elizabeth Kwong
Head of Content, MoneySmart #eX-Zalora #ex-RocketInternet
As a growth marketer with 10+ years of digital experience, Elizabeth joined MoneySmart Hong Kong in 2017 as the first and founding member. She spearheaded a 360 content strategy that has grown website traffic to over 6.4M sessions in last 12 months, while organic search traffic takes wings with 756.51% of YoY increment.
Samson Fong
Regional Head of Partnership, eatigo #ex-DJI #ex-Xiaomi
A design graduate who turned into a start-up enthusiast. Experienced in e-com, digital marketing and growth strategy with histories serving international consumer tech giants and F&B startups.
Frankie Ng,
Country Lead, Shopify
#e-commerce
Frankie is the Country Lead for Shopify in Hong Kong. In his 2 years in Shopify, he grew Shopify Plus by working with large clients like Red Bull, Nestle, and Ring. Before that he worked 3 years in P&G as an account executive. Now his focus is on helping Hong Kong entrepreneurs grow their online presence and take their brands global.
Lavigne Fong,
Ex-KKday Regional Manager HK & Macau, Vietnam
In her 3 years in KKday, Lavigne has identified effective user acquisition and conversion strategies with proven 300%+ YOY revenue growth. An avid digital-savvy who possess a full spectrum of digital funnel analysis & optimization.
Emilie Julian Leung,
Ex-Product Localization Manager of Airbnb, APAC
Specializing in international expansion and localization with 7+ years of experience. Julian is one of the earliest employees and first-ever Product Manager hired for Airbnb, APAC. He managed a team of 30+translators for 10+ APAC languages and led products for growth in the China market.
Bernie Chang,
Ex. Marketing Manager, Airbnb
10+ years of digital and brand marketing experience, focus on social media, e-commerce and travel industry in APAC. Specializes in product and traffic growth to stimulates brand marketing.
William Lin,
Ex. Head of SEO, Travel Startup
5+ years of experience in Search Engine Optimization, using Google Search Console, Google Ads, and Google Analytics on daily basis for data analytics & business insights. Currently working at Facebook. Believe that knowledge is only powerful when shared.
William Lin
EX-Head of SEO, Travel Startup #SEO #SEM
Rover Liao
Digital Media Manager, Pinkoi #MediaBuy #PerformanceMarketing
Katie Choy
Senior Ecommerce Manager, Dyson #GoToMarket #CRM #ex-Microsoft
Vincent So
Senior Product Manager (Growth), Unicorn Travel Startup #A/Btesting #GrowthHack #Reforge

Vincent leads a growth team of 5 focus on driving core company metrics, conversion & retention enhancement and monetization. He was in the growth team of GoGoVan & OneSky driving acquisition channels. He's also a Reforge 2015 alumni - a Silicon Valley founded program for growth professionals.

Emilie Cheung
ex-Digital Manger, OMD Hong Kong #PerformanceMarketing #VirtualBank

Equipped with 6+ years intensively hands-on digital marketing and analytical background, Emilie helps businesses make their marketing communication more human with technology, by turning digital knowledge into effective digital marketing strategies.

Elizabeth Kwong
Head of Content, MoneySmart. #SEO #eX-Zalora #ex-RocketInternet

As a growth marketer with 10+ years of experience, Elizabeth was the founding member and first hire of MoneySmart Hong Kong. She spearheaded a 360 content strategy that has grown website traffic to over 6.4M sessions in last 12 months, while organic search traffic takes wings with 756.51% YoY increment.

Frankie Ng
Country Lead, Shopify #e-Commerce

Frankie is the Country Lead for Shopify in Hong Kong. In his 2 years in Shopify, he grew Shopify Plus by working with large clients like Red Bull, Nestle, and Ring. Before that he worked 3 years in P&G as an account executive. Now his focus is on helping Hong Kong entrepreneurs grow their online presence and take their brands global.

Samson Fong
Cluster Marketing Manager, eatigo. #ex-DJI #ex-Xiaomi

A design graduate who turned into a start-up enthusiast. Experienced in e-com, digital marketing and growth strategy with histories serving international consumer tech giants and F&B startups.

Lavigne Fong
Ex-KKday Regional Manager HK & Macau, Vietnam #Partnerships #Affiliates

In her 3 years in KKday, Lavigne has identified effective user acquisition and conversion strategies with proven 300%+ YOY revenue growth. An avid digital-savvy who possess a full spectrum of digital funnel analysis & optimization.

Bernie Chang
Ex. Marketing Manager, Airbnb #MarketingBrief #BrandMarketing

10+ years of digital and brand marketing experience, focus on social media, e-commerce and travel industry in APAC. Specializes in product and traffic growth to stimulate brand marketing.

Julian Leung
Ex-Product Localization Manager of Airbnb, APAC #ProductLocalization

Specialized in international expansion and localization with 7+ years of experience in digital product management. As one of the earliest employees in Airbnb APAC, he managed a team of 30+translators for 10 APAC languages and led products for growth in the China market with 14+ team members.

Si Quan
Customer Success and Marketing Manager, Ahrefs #ContentStrategy

Si Quan is the Customer Success and Marketing Manager at Ahrefs, an industry-leading SEO tool. SQ has 5 years of digital marketing experience, and has helped several tech companies grow their traffic and sales via content marketing and SEO.

Request Syllabus

Succeed with the best support!

Mentoring on Real-World Project
  • 3 rounds of video consultation from domain experts to achieve great results.
  • 1 on 1 tailor-made feedback from GMA staff.
  • Work with an international team to simulate real working environment.
  • Weekly assignment review.
  • Guest sharing about the latest growth hacks.
  • Learn from your peers & network with each other.
Weekly Virtual Live Classroom
Instant Support When You're Stuck
  • Online Q&A to answer your questions in 24 hrs.
  • Exclusive community to exchange insights with other founders & marketers.

Who is this course for?

  1. Traditional marketers, public relations professionals, branding & business development professionals
  2. Early-stage founders or entrepreneurs who’ll start a new business
  3. Senior executive & manager
  4. Designers & developers who wanna make a career change
  5. Junior digital marketers who work on a single channel
  6. Passionate people without marketing background but committed to learning
Join our list!

Alumni Story

Click to read alumni story

Alumni Stories

Jennifer Tam

Marketing Manager,
Chicks

We used to rely on agencies for our campaigns. After the bootcamp, we shifted more back to in-house -- Jennifer

Kinni Yau

Performance Marketing Specialist, YOOX NET-A-PORTER

I made a career transition to my desired job in performance marketing 2 month right after the bootcamp -- Kinni

Tommy Tse

SCMP Assistant Manager in Data

I learned how to look at data in a more structured way, and figure insights to achieve business growth -- Tommy

Cohorts rate the course 8+ out of 10. Hear what they have to say...

“I came across new knowledge including funnel concept, tactics of optimization, etc. I hope the real practices taught here can advance my career."

Kinni | Performance Marketing Specialist, YOOX-Net-a-Porter Group

“In 1st cohort, I am both a company partner and a participant. To me, the knowledge and mindset taught by the trainers here will go a long way for me as an entrepreneur in the next 5-10 years."

Joy | Founder, Swag Hair

"My biggest gain is the hands-on exp. of launching campaign & ad myself, so I can leverage what I learnt to push agency to work better in daily work."

Fion | Digital Marketing Manager, Swire Properties

"I learnt skills and concept of growth marketing from the course, e.g. funnel concept, which helps me a lot to advance my digital career."

Desmond|Assistant Manager (Digital Marketing). Sino Land Co. Ltd

"I learnt things e.g. landing page design, Google Analytics, and performance optimisation. The hands-on experiences will definitely help my own business"

Yuki|Founder & Consultant .
The Kirsche Studio

“As a student without solid marketing background, I'm really glad that we can perform hands-on marketing campaigns for our company partners."

Billie|Senior Product Manager. Agorize

"After the bootcamp, I've got a firm grasp of the newest trends in the digital marketing field, which an in-house marketer usually lack."

Rachel|Marketing . HK Listed Bank

"I learnt various tools & knowledge of growth marketing which I can apply immediately in the hands-on session & team project!"

William | Manager & Prime English Author of 《爆Like》

"I learnt things e.g. landing page design, Google Analytics, and performance optimization. The hands-on experiences will definitely help my own business"

Grace | Co-Founder, Smiling Baby Limited

Trained people at...

Find a few of them below...

Application

1st Cohort ongoing.
1st cohort ongoing. Join our list to get notified when cohort 2 recruitment kickstarts!

Time Commitment|
You have to spend 100 hours in 12 weeks.

Language| Video courses in English will have Chinese subtitles while non-English video courses will have English subtitles. PPT & notes are in English.

- Virtual Live Classroom: English & Mandarin / Cantonese sessions will be arranged on rotation basis.

- Project Mentoring: Choose 2 preferred languages so we can pair the right mentor with you accordingly.

What you will gain
Transform into a growth marketer with the best support
  • Learn growth marketing hands-on from growth practitioners.
  • 38+ hands-on video lessons & handpicked resources & downloadable templates
  • Lifelong-access to course materials
  • Weekly virtual live classroom
  • Online Q&A to answer your questions within 24 hours when you're stuck
Real-world Project
  • Build an online funnel to market a B2B/B2C service.
  • Spend real AD $$ to gain actual experience and build an industry-ready portfolio.
  • Dedicated mentor to guide you to achieve success.
  • Module-based assignments & personalized feedback for effective learning.
Career & Network
  • Career coach to polish your LinkedIn profile and resume.
  • Join the exclusive alumni community with marketers from Chanel, Swire Properties, NET-A-PORTER, Dior, Pepsi, SCMP, J.P. Morgan, Microsoft, Moet Hennessy,  Watsons, MRM McCann, Weber Shandwick and more.
USD $750
USD $1,200
AD budget included!

Limited Offer. Act now! Compared with most of the overseas programs which charge from HKD15k - 30k, we are trying to make it affordable to passionate learners.

University student & NGO discount
  • 10% off is given to encourage university undergraduate & NGO marketers to learn Growth Marketing.
  • An installment payment plan is provided for undergraduate students.
  • Please ask us for further info.
2 Concurrent enrollment
  • USD 20 for each of the applicants.

F.A.Q

How to apply? What do you expect from the participants?

Fill out the online form. As the bootcamp is very intensive it requires tremendous effort, you can’t achieve the best learning results without serious commitment. We especially don’t want you to let down your teammates in the team project. We expect you to be determined to learn, aspire to make a career change, create an impact on your existing company or even build a new startup.You have to enjoy being digitally savvy as most of the tools & techniques are web-based.

How to get a discount?

Apply before due dates to get special rates. Concurrent enrollment is also available.
* 2 Concurrent enrollment:
USD 20 for each of the applicants. 
*University student & NGO discount: 10% off is given to encourage university undergraduate & NGO marketers to learn Growth Marketing. An instalment payment plan is provided for undergraduate students. Please ask us for further info.
*Promo Code: Only 1 special discount or promo code can be used for each application. You can’t use 2 or more promo codes together.

What's the payment method? Where's the ad-budget for team project come from?

Marketing budget is included in the tuition.

What language will be used in class?

Video course in English will have Chinese subtitles while non-English video course will have English subtitles. PPT & notes are in English.
- Virtual Live Classroom: English & Mandarin / Cantonese sessions will be arranged on rotation basis.
- Project Mentoring: Choose 2 preferred languages so we can pair the right mentor with you accordingly.

Will you provide a certificate after the bootcamp? What other resources does the bootcamp provide?

Yes, we will provide a certificate if the students successfully complete the team project and graduate from the bootcamp. Growth marketing ppt & video covering FB Ads, Google Ads, Google Analytics, SEO, Content Marketing etc will be hosted on our online platform for your lifetime access 

Have other questions? Please contact us, we will reply within 2 days.

Growth Marketer Academy is the 1st growth marketing school in Asia. We have footprints in 5 cities (Hong Kong, Taiwan, Manila, Singapore, Jakarta) and equipped over 1000+ marketers with actionable tactics.

Hong Kong Office : 703A4, Sunbeam Centre, 27 Shing Yip St, Kwun Tong, Hong Kong

Taiwan Office : 7F, No. 178, Section 1, Keelung Road, Taipei, 110, Taiwan

Malaysia Office: No. 1, Jalan Pinang Level 30, Menara Prestige, 50450 Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

© 2020 Growth Marketer Academy. All Rights Reserved