Growth Marketing Bootcamp (Remote Immersive)

Transform Into A Growth Marketer

The 1st in Asia | 100% Online| Real-World Projects

Apply Now - Beta discount expires on 12 Apr

To be the new VP of marketing,
growth marketing is the skill you should acquire.

Growth Hacker / Growth Marketer, originated from Silicon Valley, is no longer just a unique title in startups. Even Fortune 100 & 500 companies e.g. PepsiCo, McDonalds, Johnson & Johnson scrapped the CMO position and replaced with MarTech positions.

While the majority of digital marketers focus on top-of-the-funnel metrics e.g. social media engagement, the number of web visitors, growth marketers apply a mixture of skills, e.g. data, automation, creativity, psychology, etc for the full customer journey to improve marketing ROI.

trained
1,000

Marketers & Founders in 5 cities

Organized
5

Growth Marketing Bootcamps in HK & TW

HIGHLY rated
8+

by bootcamp alumni

Trained people at...

Find a few of them below...

More than just an online bootcamp,
but a path towards your successful career!

This 100+ hour learning journey includes...

For Remote Bootcamp Only
Project Offering
Enrollment Includes
Course content
The premium growth marketing content from GMA & Growth Practitioners
38+ hands-on video lessons with the essential framework & case studies
The best growth marketing resources handpicked & curated by us
Downloadable cheat sheets & templates to apply in your real job right away
Lifelong access to course materials
Real-World Project
Build a legit portfolio by marketing a real product or service using multiple channels & strategies
Get real $$ to spend on AD campaigns to learn growth in real scenario
Dedicated mentor to help you achieve success via 4 project mentoring sessions
Student Services
Module-based assignments & reviews to give you the best feedback
Weekly virtual live classroom to simulate the best class experience
Online Q&A to respond to your questions within 24 hours if you get stuck
Career & Network
Consultation to polish your resume & LinkedIn with our tailor-made feedback
To join the exclusive alumni community with mainly marketers & founders
Certificate of completion & solid portfolio to showcase & prove your skill set

Learning online doesn't mean learning alone!

You'll be supported every step throughout your learning journey. Here's how...

Project Mentoring on Real-World Projects
  • Each team will be paired with a growth marketing mentor for 4 rounds of video conference consultation to facilitate the success of your project, and turn it into an industry-ready portfolio to show your future employer.
  • Not only provides you the real-world experience, but also to simulate the working environment with teammates & seniors.
  • We will invite guests to share the latest growth strategies & tactics & also to review your assignments & projects in the virtual live classroom so all students have a chance to get real-time feedback.
  • Learn from your peers & network with each other.
  • All assignments are on module-basis not only to help you learn systematically but also to get personalized feedback to know where you are.
Bi-Weekly Virtual Live Classroom
Get Instant Support When You're Stuck
  • Online Q & A session is there to respond to all of your questions on course materials within 24 hours.
  • Exchange insights with other marketers in the private student community.

What will I learn & achieve in the bootcamp?

You will learn growth marketing in AAARRR framework to become a full-stack growth marketer. Learn by doing, you will complete the real-world project with your teammates and dedicated mentors. By the end of the bootcamp, you will gain real-world experience & a solid portfolio, which will advance your career as a better marketer.

Weeks
1-8
8-12
12-16
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
  • You are expected to finish all online courses & assignments in 8 weeks while you can enjoy the support of the online Q & A & student community.
  • Course content will be released to according to the timeline which is best for your learning efficiency.
  • Spend real $$ to apply the growth framework & tactics you learn.
  • You will be paired up with your teammates & mentor to complete a real-world project in 4 weeks.
  • The 4 rounds of consultation with the mentor is to help you to learn & seek professional guidance from growth practitioners.
  • For those who are seeking career change, you can book a consultation and we will provide professional feedback to enhance your resume & Linkedin profiles.
  • You will get access to our exclusive alumni network & recruitment partner.

Syllabus

1.
Growth Framework
  • What is growth marketing?
  • Growth channels & skills
  • Metrics that matter - AAARRR
  • E-commerce site structure & content assets
Time Est. 3+ hours
2.
Audience & Messaging
  • Buyer personas
  • Write persuasive messaging & copywriting for conversion purpose
  • How to design without a designer
Time Est. 3+ hours
3.
Landing Page & Content Funnel
  • How to design & develop a landing page
  • Content as a funnel to convert leads to clients
  • SEO & keyword research
Time Est. 6+ hours
4.
Search Engine Optimization (SEO)
  • Obtaining a high-ranking placement in the Google search results page
  • Conduct keyword research
  • How to acquire backlinks
Time Est. 8+ hours
5.
Build a Facebook AD Funnel
  • Target your audience
  • AD placements, budgets & creatives
  • Ad retargeting, A/B testing & Iteration
Time Est. 8+ hours
6.
Master Google ADs - SEM
  • Search Engine Marketing (SEM) essentials
  • Analyze your competitor PPC
  • Create a Google search AD
Time Est. 8+ hours
7.
Master Google Ads - Display AD
  • Create targeted Google Display Ad campaigns
  • Retarget to specific audience on GoogleDisplay AD
  • A/B testing & iteration
Time Est. 8+ hours
8.
Tracking & Analytics
  • Google Analytics break-down
  • Set up goals in GA to track conversion & Evaluate the performance of your marketing & product
  • Set up Heatmap tracking to discover insights that GA doesn't tell you
Time Est. 8+ hours
9.
Segmentation & CRM
  • Automate your marketing
  • Set up time-triggered & event-triggered drip emails
  • Tag & Segment your users
  • Remarketing via Email Marketing to match the user journey
Time Est. 8+ hours
10.
Intro to Technical Marketing
  • Competitor scraping
  • Integrate various applications to automate your online business
Time Est. 3+ hours
11.
Guides to Launching a Product / Campaign
  • Go-to-market strategy
  • Chatbot marketing
  • Referral Marketing
Time Est. 7+ hours
12.
Real-World Project
  • Apply the growth marketing strategy to build an online funnel in real.
  • Spend real $ to market a real product / service with teammates
  • Access the tactics of alumni to achieve great ROAS
Time Est. 30+ hours
1.
Growth Framework
  • What is growth marketing?
  • Growth channels & skills
  • Metrics that matter - AAARRR
  • E-commerce site structure & content assets
Time Est. 3+ hours
2.
Audience & Messaging
  • Buyer personas
  • Write persuasive messaging & copywriting for conversion purpose
  • How to design without a designer
Time Est. 3+ hours
3.
Landing Page & Content Funnel
  • How to design & develop a landing page
  • Content as a funnel to convert leads to clients
  • SEO & keyword research
Time Est. 6+ hours
4.
Search Engine Optimization (SEO)
  • Obtaining a high-ranking placement in the Google search results page
  • Conduct keyword research
  • How to acquire backlinks
Time Est. 8+ hours
5.
Build a Facebook AD Funnel
  • AD placements, budgets & creatives
  • Target your audience
  • Ad retargeting, A/B testing & Iteration
Time Est. 8+ hours
6.
Master Google ADs - SEM
  • Search Engine Marketing (SEM) essentials
  • Analyze your competitor PPC
  • Create a Google search AD
Time Est. 8+ hours
7.
Master Google Ads - Display AD
  • Create targeted Google Display Ad campaigns
  • Retarget to specific audience on GoogleDisplay AD
  • A/B testing & iteration
Time Est. 8+ hours
8.
Tracking & Analytics
  • Google Analytics break-down
  • Set up goals in GA to track conversion & Evaluate the performance of your marketing & product
  • Discover insights that GA doesn't tell you by heatmap tracking
Time Est. 8+ hours
9.
Segmentation & CRM
  • Automate your marketing
  • Set up time-triggered & event-triggered drip emails
  • Tag & Segment your users
  • Remarketing via Email Marketing to match the user journey
Time Est. 8+ hours
10.
Intro to Technical Marketing
  • Competitor scraping
  • Integrate various applications to automate your online business
Time Est. 3+ hours
11.
Guides to Launching a Product / Campaign
  • Go-to-market strategy
  • Chatbot marketing
  • Referral Marketing
Time Est. 7+ hours
12.
Real-World Project
  • Apply the growth marketing strategy to build an online funnel in real.
  • Spend real $ to market a real product / service with teammates
  • Access the tactics of alumni to achieve great ROAS
Time Est. 30+ hours

Meet some of our world-class trainers & mentors!

Tim Chan
Founder of Growth Marketer Academy
Founder of Growth Marketer Academy. Help 100+ fundraised startups & corporates to grow.
#GMA
Elizabeth Kwong
Head of Content, MoneySmart #eX-Zalora #ex-RocketInternet
As a growth marketer with 10+ years of digital experience, Elizabeth joined MoneySmart Hong Kong in 2017 as the first and founding member. She spearheaded a 360 content strategy that has grown website traffic to over 6.4M sessions in last 12 months, while organic search traffic takes wings with 756.51% of YoY increment.
Katie Choy
Senior E-commerce Manager, Dyson
Specialized in e-commerce, CRM & digital strategy. #Ex-Microsoft #Ex-Sony
Samson Fong
Regional Head of Partnership, eatigo #ex-DJI #ex-Xiaomi
A design graduate who turned into a start-up enthusiast. Experienced in e-com, digital marketing and growth strategy with histories serving international consumer tech giants and F&B startups.
Vincent So,
Senior Product Manager (Growth), KLOOK
Vincent leads a growth team of 5 focus on driving core company metrics, conversion & retention enhancement and monetization. He was in the growth team of GoGoVan & OneSky driving acquisition channels. He's also a Reforge 2015 alumni - a Silicon Valley founded program for growth professionals.
Si Quan,
Customer Success and Marketing Manager, Ahrefs
Si Quan is the Customer Success and Marketing Manager at Ahrefs, an industry-leading SEO tool. SQ has 3 years of digital marketing experience, and has helped several tech companies grow their traffic and sales via content marketing and SEO.
Emilie Cheung,
ex-Digital Manger, OMD Hong Kong #VirtualBank #ex-facebook
Equipped with 5+ years intensively hands-on digital marketing and analytical background, Emilie helps businesses make their marketing communication more human with technology, by turning digital knowledge into effective digital marketing strategies.
Eric Kwok
Digital Marketing Manager, Telecom Enterprise
I planned and implemented digital strategy for a listed beauty company to generated HKD300m net profit in 2 years. I’ve spent the last 7 years learning everything there is to know about the Digital Marketing industry -- from offline to online. I am a digital marketing manager in an enterprise with 24k+ employee to grow its mobile app. I also run idontknowdigital.com to share my experience on user acquisition, data analysis, digital strategy planning and growth hacking.
Patrick Yip,
Ex-Growth Manager, Skyscanner
Ex-Growth Manager at Skyscanner. Previously leading marketing and revenue growth at early stage startups backed by World-Famous VC including 500 Startups.
Swipe left to view more

Founder of Growth Marketer Academy. Help 100+ fundraised startups & corporates to grow.
#GMA

Tim Chan
Founder of Growth Marketer Academy

As a growth marketer with 10+ years of digital experience, Elizabeth joined MoneySmart Hong Kong in 2017 as the first and founding member. She spearheaded a 360 content strategy that has grown website traffic to over 6.4M sessions in last 12 months, while organic search traffic takes wings with 756.51% YoY increment.

Elizabeth Kwong
Head of Content, MoneySmart. #eX-Zalora #ex-RocketInternet

Specialized in e-commerce, CRM & digital strategy. #Ex-Microsoft #Ex-Sony

Katie Choy
Senior Ecommerce Manager, Dyson

Samson Fong
Regional Head of Partnership, eatigo. #ex-DJI #ex-Xiaomi

A design graduate who turned into a start-up enthusiast. Experienced in e-com, digital marketing and growth strategy with histories serving international consumer tech giants and F&B startups.

Vincent So
Senior Product Manager (Growth), KLOOK

Vincent leads a growth team of 5 focus on driving core company metrics, conversion & retention enhancement and monetization. He was in the growth team of GoGoVan & OneSky driving acquisition channels. He's also a Reforge 2015 alumni - a Silicon Valley founded program for growth professionals.

Si Quan
Customer Success and Marketing Manager, Ahrefs

Si Quan is the Customer Success and Marketing Manager at Ahrefs, an industry-leading SEO tool. SQ has 5 years of digital marketing experience, and has helped several tech companies grow their traffic and sales via content marketing and SEO.

Emilie Cheung
ex-Digital Manger, OMD Hong Kong #VirtualBank

Equipped with 6+ years intensively hands-on digital marketing and analytical background, Emilie helps businesses make their marketing communication more human with technology, by turning digital knowledge into effective digital marketing strategies.

Eric Kwok
Digital Marketing Manager, Telecom Enterprise

I planned and implemented digital strategy for a listed beauty company to generated HKD300m net profit in 2 years. I’ve spent the last 7 years learning everything there is to know about the Digital Marketing industry -- from offline to online. I am a digital marketing manager in an enterprise with 24k+ employee to grow its mobile app. I also run idontknowdigital.com to share my experience on user acquisition, data analysis, digital strategy planning and growth hacking.

Patrick Yip
Ex-Growth Manager, Skyscanner

Ex-Growth Manager at Skyscanner. Previously leading marketing and traction growth at early stage startups backed by World-Famous VC including 500 Startups.

Our trainers & mentors are from

and more...

Who is this course for?

Traditional marketers, public relations professionals, branding & business development professionals

who focus on offline marketing but looking for a career change to the digital field, this bootcamp will turn you into a data-driven marketer who can apply marketing tech. This brings you an advantage over the majority of digital marketers who only possess knowledge of a single channel or the top-of-the-funnel.

Early-stage founders or entrepreneurs who’ll start a new business

this bootcamp will equip you with the necessary skills to grow your company with data & experiment, giving you a head-start on your entrepreneurial journey.

Senior executive & manager

this bootcamp will help you to lead your team to achieve business objectives with data-driven mindset & marketing tech. It helps you set trackable metrics, automate the business operation and generate leads for your company with improved ROI.

Designers & developers who wanna make a career change

this bootcamp will help you to unleash your skills in design or coding in growth marketing. Marketers with design skills or coding skills have a strong advantage over the others. 

Junior digital marketers who work on a single channel

focusing on top-of-funnel-marketing, this bootcamp will gain you the skill to track & analyze the whole funnel for further optimization on multiple channels, in order to accelerate your career in the digital field.

Passionate people without marketing background but committed to learning

this bootcamp will give you the right growth mindset and broad knowledge covering a wide range of digital tactics & tools as long as you spend enough time & effort.

Alumni Stories

Witness alumni's journeys to growth & join the exclusive community

Cohorts rate the course 8+ out of 10. Hear what they have to say...

“I came across new knowledge including funnel concept, tactics of optimization, etc. I hope the real practices taught here can advance my career."

Kinni | Performance Marketing Specialist, YOOX-Net-a-Porter Group

“In 1st cohort, I am both a company partner and a participant. To me, the knowledge and mindset taught by the trainers here will go a long way for me as an entrepreneur in the next 5-10 years."

Joy | Founder, Swag Hair

"My biggest gain is the hands-on exp. of launching campaign & ad myself, so I can leverage what I learnt to push agency to work better in daily work."

Fion | Digital Marketing Manager, Swire Properties

"I learnt skills and concept of growth marketing from the course, e.g. funnel concept, which helps me a lot to advance my digital career."

Desmond|Assistant Manager (Digital Marketing). Sino Land Co. Ltd

"I learnt things e.g. landing page design, Google Analytics, and performance optimisation. The hands-on experiences will definitely help my own business"

Yuki|Founder & Consultant .
The Kirsche Studio

“As a student without solid marketing background, I'm really glad that we can perform hands-on marketing campaigns for our company partners."

Billie|Senior Product Manager. Agorize

"After the bootcamp, I've got a firm grasp of the newest trends in the digital marketing field, which an in-house marketer usually lack."

Rachel|Marketing . HK Listed Bank

"I learnt various tools & knowledge of growth marketing which I can apply immediately in the hands-on session & team project!"

William | Manager & Prime English Author of 《爆Like》

"I learnt things e.g. landing page design, Google Analytics, and performance optimization. The hands-on experiences will definitely help my own business"

Grace | Co-Founder, Smiling Baby Limited

Proven success of previous alumni

In this online bootcamp, the real-world project will be standardized into 1 B2C product & 1 B2B service respectively so we can give you better guidance! Meanwhile, you will access the tactics the previous cohorts applied in various projects.

Chicks 雞仔嘜

They successfully implemented the O2O tactics by driving mum subscribers to offline stores to redeem coupons. They learnt to optimize landing page, use A/B testing and use pain-point copy to improve the conversion.

Cook 1 Cook

To sell pricey & unpopular equipment (cooking machines with $2.5k / $5k price tag), the team leveraged various marketing tech & tactics incl. heatmap analytics, landing page A/B testing, UTM, user segmentation & marketing automation etc. to achieve better performance. ROAS is high at 450%.

Longevity Design House

The team leveraged lead magnet (e-book) strategy to drive qualified leads via various paid ad channels. They generated 7 quality leads and converted 2 into sales, ROAS high as 250x.

Time Auction

Time Auction is testing a new biz model in this bootcamp: to allow people to have dinner with a celebrity by making a donation. They learnt about leveraging the unique story of the celebrity and successfully raised donations within only 3 weeks.

Application

Date|4May-26Jul|Recruiting on cohort basis every month.
Time Commitment|
You have to spend 100 hours in 3 month.

Language| Video course in English will have Chinese subtitles while non-English video course will have English subtitles. PPT & notes are in English.

- Virtual Live Classroom: English & Mandarin / Cantonese sessions will be arranged on rotation basis.

- Project Mentoring: Choose 2 preferred languages so we can pair the right mentor with you accordingly.

What you will gain
Transform into a growth marketer with the best support
  • Learn growth marketing hands-on from growth practitioners.
  • 38+ hands-on video lessons & handpicked resources & downloadable templates
  • Lifelong-access to course materials
  • Weekly virtual live classroom
  • Online Q&A to answer your questions within 24 hours when you're stuck
Real-world Project
  • Build an online funnel to market a B2B/B2C service.
  • Spend real AD $$ to gain actual experience and build an industry-ready portfolio.
  • Dedicated mentor to guide you to achieve success.
  • Module-based assignments & personalized feedback for effective learning.
Career & Network
  • Career coach to polish your LinkedIn profile and resume.
  • Join the exclusive alumni community with marketers from KLOOK, Chanel, Swire Properties, NET-A-PORTER, Dior, Pepsi, SCMP, J.P. Morgan, Microsoft, Moet Hennessy,  Watsons, MRM McCann, Weber Shandwick and more.
USD $750
USD $1,200
AD budget included!

This beta discount price is only available till 12 Apr. Act now! Compared with most of the overseas programs which charge from HKD15k - 30k, we are trying to make it affordable to passionate learners.

University student & NGO discount
  • 10% off is given to encourage university undergraduate & NGO marketers to learn Growth Marketing.
  • An installment payment plan is provided for undergraduate students.
  • Please ask us for further info.
2 Concurrent enrollment
  • USD 20 for each of the applicants.

F.A.Q

How to apply? What do you expect from the participants?

Fill out the online form. As the bootcamp is very intensive it requires tremendous effort, you can’t achieve the best learning results without serious commitment. We especially don’t want you to let down your teammates in the team project. We expect you to be determined to learn, aspire to make a career change, create an impact on your existing company or even build a new startup.You have to enjoy being digitally savvy as most of the tools & techniques are web-based.

How to get a discount?

Apply before due dates to get special rates. Concurrent enrollment is also available.
* 2 Concurrent enrollment:
USD 20 for each of the applicants. 
*University student & NGO discount: 10% off is given to encourage university undergraduate & NGO marketers to learn Growth Marketing. An instalment payment plan is provided for undergraduate students. Please ask us for further info.
*Promo Code: Only 1 special discount or promo code can be used for each application. You can’t use 2 or more promo codes together.

What's the payment method? Where's the ad-budget for team project come from?

Marketing budget is included in the tuition.

What language will be used in class?

Video course in English will have Chinese subtitles while non-English video course will have English subtitles. PPT & notes are in English.
- Virtual Live Classroom: English & Mandarin / Cantonese sessions will be arranged on rotation basis.
- Project Mentoring: Choose 2 preferred languages so we can pair the right mentor with you accordingly.

Will you provide a certificate after the bootcamp? What other resources does the bootcamp provide?

Yes, we will provide a certificate if the students successfully complete the team project and graduate from the bootcamp. Growth marketing ppt & video covering FB Ads, Google Ads, Google Analytics, SEO, Content Marketing etc will be hosted on our online platform for your lifetime access 

Have other questions? Please contact us, we will reply within 2 days.

Growth Marketer Academy is the 1st growth marketing school in Asia. We have footprints in 5 cities (Hong Kong, Taiwan, Manila, Singapore, Jakarta) and equipped over 1000+ marketers with actionable tactics.
Hong Kong Office : 703A4, Sunbeam Centre, 27 Shing Yip St, Kwun Tong, Hong Kong
Taiwan Office : 7F, No. 178, Section 1, Keelung Road, Taipei, 110, Taiwan
© 2020 Growth Marketer Academy. All Rights Reserved