Tommy is a managerial staff member of data analysis in the large enterprise SCMP. Facing an abundance of data and information, he also needs newer and more efficient analytics tools to design better marketing strategies for the company.
He shares with us how to learn the latest marketing concepts, from establishing effective Landing Pages and “persona,”to rewriting traditional rigid online marketing methods, in conjunction with the concept of 'growth marketing' to bring even more growth!
"As I just mentioned, I work closely with the company's products and marketing. We meet on a weekly and monthly basis. I need to provide analysis and suggestions to clients from all aspects."
"Therefore, the key problem at present is I am not sure how I can use the collected data, and how it can be translated into feasible suggestions, so that all customers can have a better user experience. Rather than showing a bunch of data, or explaining the collection process."
"I believe that the courses of the growth marketing bootcamp had helped me gain a deeper understanding of 'growth marketing' so as to be able to produce more informed and practical suggestions."
"I would say Vincent, Senior Product Manager from KLOOK. As we all know, KLOOK is a startup in the online travel industry. As a product manager, he used a lot of growth marketing concepts in the management process, including the basic 'conversion funnel', 'acquisition' and 'user retention'."
"Throughout the lesson, he gave us a lot of valuable opinions, so we can effectively build our own strategy. He shared a lot of A / B testing experience, as well as various do's and don'ts. He was able to show us how to keep growing like KLOOK."
"My team project is an APP called 'Babydating'. Don't get the name wrong as it has nothing to do with 'dating' or 'baby'. It is actually a matching application that connects different parents so their children could play together."
"Most parents in Hong Kong only have one or two children, so they do not have many playmates during childhood. This is why we need 'Babydating' to connect parents together to bring their children together to play with others. This is the background of our project."
"To reach parents and customers, we first build a 'persona' that would possibly be interested in the Babydating app. Through in-depth interviews and collecting information, we found that there are two effective user models - one are newbie moms, and the other are working moms. Both types of users have very busy lives or do not have a deep understanding of how to nurture their children yet. "
"After building these two user models, we tried to reach them via Facebook. We did consider using SEM or Google ads, but we found that Facebook is more effective and feasible."
"It must be noted that Facebook allows multimedia communication methods, unlike Google or GND (Google Display Network), but is dominated by videos and groups. We believe that Facebook is a good way to reach customers, using it to establish a primary acquisition channel with Facebook ads, instead of asking people to download our App directly."
"Our group has established two different methods, first is that when you click on a Facebook ad, you will immediately be brought to Google Play or App Store. Another way is that we direct them to the landing page, educate the potential customers on what value they can obtain from Babydating, and then direct them to Google Play or App Store."
"In the end, we found that, compared to simply bringing users to download the application, the latter's marketing method which leverage the landing page to educate users before driving them to AppStore was more effective."
"The idea to build a landing page also came from the bootcamp. We use a great landing page to explain the product to potential users, and not just "hard sell" them to download the application."
"I would definitely recommend your bootcamp, especially for those who are currently in the marketing industry. The world is changing, and growth marketing will undoubtedly become increasingly important in the coming years."
"For those who are still working in traditional marketing or online marketing, they should also start to apply more growth marketing concepts and theories, instead of only pursuing "Pay Per Click" (PPC), "Cost Per Click "(CPC). These will continue to work, but they will not allow you or your company to grow exponentially in the coming years. "
🚀 Joining Growth Marketing 100% Online Bootcamp, the 1st and the top growth hacking school in Asia to provide training of actionable growth tactics, to learn the new skills and to discover new marketing pulse! Click here and get the latest special offer!!